Programmatic Lead at Precis | 8+ Years in DOOH, CTV & Display | Simplifying Programmatic with analogies and memes
I like using analogies, but sometimes they don't age well.. 🎃 During a company-wide presentation in 2023, I used an analogy comparing Programmatic to the relationship between Ben Affleck and Jennifer Lopez. I explained that GDPR was a bit of a bump in the road, but the future was still bright, with them holding hands. Well, they have now split, but I still believe the future of Programmatic is bright 🍀 1) So much of the new media think Programmatic first when they are considering how to monetize their inventory. A good example of this is Netflix' entrance to the advertising game. 2) Programmatic used to be about hyper-targeting and laser-focused algorithms, but given privacy regulations the focus has come back to the basics, like having good creatives and a solid strategy behind your buying. 3) Measuring the results of your campaigns have become increasingly more difficult, but as other channels have been facing the same struggle, it has led to a shift in evaluation methods. New metrics like attention have become the new buzzword as a result of this. So just like J-LO, don't be fooled by the data that we got, Programmatic is still on the block. (I tried)
Markeds- og Salgskoordinator i Filmweb🎬
2moDon´t be fooled by the blocks that I got, I´m still programmatic that is staying real hot😆 Bra forklart og alltid on your game, Oliver (med en vittig twist)💯