Olivier PICHON’s Post

🌟 Luxury at a Glance: What Chinese Travelers Value Most Abroad 🌍 Chinese luxury travelers continue to redefine global tourism, with their preferences shaping trends across the industry. Here’s what matters most: ✨ Personalization: 70% prefer bespoke experiences tailored to their tastes. 🎭 Cultural Immersion: Authentic interactions and unique traditions are top priorities. 🌱 Sustainability: Eco-conscious luxury options are in demand, reflecting a growing global awareness. 💼 Exclusivity: Private access to premium services and unique landmarks remains a must. Stay ahead of the curve by understanding these evolving preferences. #LuxuryTravel #ChineseTravelers #GlobalTrends

Discover how to blend luxury shopping with world travel without compromising on budget. Expert Jason Higgs from Bountii provides targeted insights on acquiring premium goods affordably. Our latest article is essential for professionals who seek to enjoy luxury while exploring global markets. #LuxuryTravel #BudgetManagementhttps://lnkd.in/gRWK8E4t

🌟 Exciting insights alert! JingDaily has released a fabulous report in collaboration with Marriot in China. The report, "Luxury Explored: Chinese Luxury Travelers’ Evolving Desires," looks at the latest trends, motivations, and demographic shifts of Chinese HNWI's travel habits. ℹ️ If you're in the hospitality sector, this is a must-read to stay ahead of the curve and cater to the changing needs of luxury travelers. As I have been preaching for years, it's not just about flaunting wealth anymore—it's about curating culturally enriching and exclusive journeys that create lasting memories! 🔗 Download the report: https://lnkd.in/dK_FKWja #LuxuryTravel #HospitalityIndustry #TravelTrends #ChinaMarketing #ChinaLuxury #HNWI 🌏✈️🏨

SHANGHAI, May 10, 2024 /PRNewswire/ -- In collaboration with leading media platform Jing Daily, Marriott International unveils an in-depth report shedding light on the evolving landscape of luxury travel in China. Titled 'Luxury Explored: Chinese...

Trends shaping luxury, travel. Report unveils the trends reshaping global luxury, with a focus on cultural authenticity and hyper-personalized experiences. Read More: https://lnkd.in/gi5m6j7E #LuxuryConnect #LuxuryCruxx #LuxuryTravel #TravelTrends2025 #FutureOfLuxury #ExperientialTravel #LuxuryLifestyle #GlobalTravel #HighEndTravel

🧳 Struggling to attract Chinese luxury travelers during the ongoing Chinese New Year travel boom in Europe? Here’s why: While your business focuses on Instagram and Facebook, Chinese travelers are making their decisions elsewhere—on Xiaohongshu (Little Red Book), China’s top platform for travel and shopping recommendations. 📌 Real Example: A Chinese traveler’s viral post about her Louis Vuitton shopping experience at Rome Airport is now influencing countless other high-spending visitors to shop at that exact store. She shared detailed insights on service, product selection, and tax refunds—exactly what luxury shoppers want to know. If you are not active on Xiaohongshu, you’re invisible to this audience. Your high-end business needs to show up where Chinese travelers are actively looking for recommendations. 💡 Want to know how? I’ve put together a Chinese Tourists Starter Manual 2025 to help you attract and engage this audience the right way. 📩 DM me "MANUAL" to get your free copy! #ChineseNewYear2025 #LuxuryTravel #TourismMarketing #Boutiquehotel #Luxuryretail

Updating perceptions about today’s luxury traveler. The luxury traveler has distinct motivations from other travelers: they prioritize novelty, culture and history, and authentic experiences by @mckinsey #luxurytravelers #motivations #novelty #culture #history #authenthicexperience #mckinsey #exclusiveitaly #traveldesigner

🌏 Cultural Sensitivity: Elevating Luxury Travel for Chinese Guests In the luxury travel sector, understanding cultural nuances isn't just thoughtful—it's transformative. Tailored experiences rooted in cultural sensitivity foster deeper connections and more memorable stays for Chinese travelers. ✨ Key Insights: Personalized Greetings: Chinese-speaking staff and welcome notes in Mandarin set an inviting tone. Culinary Adaptations: Offering authentic Chinese breakfast options resonates with guests' tastes. Celebrating Traditions: Acknowledging festivals like Lunar New Year adds a special touch. By embracing these practices, luxury brands can create unparalleled experiences that truly resonate. #LuxuryTravel #CulturalSensitivity #ChineseTravelers #GlobalConnections

Valued at USD 140.28b in 2023, the global luxury hotel market is anticipated to grow to 369.23b by 2030. The trends that will get us there – despite endless reports dedicated to the subject – haven’t diverged far from their pre-pandemic counterparts. Because these patterns take time to gestate, the newest trends aren’t necessarily the ones to bank on. Unless they centre on some deep human truth, they’re often the most fleeting. We’ve encountered both sides of that coin, seen trends take root or evaporate entirely. Those we deem worthwhile for brands we work with – the Belmonds, Amans and Accors of the world – we package up in an annual report; a report you can read now via the link in comments. #MatterOfForm #Luxury #TrendsReport #LuxuryHospitality #LuxuryTrends #Travel #Tourism #Trends

🌸 Redefining today's Chinese luxury travelers: Marriott International study reveals digital journey and experiential luxury crucial for travel choices in 2024. In collaboration with leading media platform Jing Daily, Marriott International unveils an in-depth report shedding light on the evolving landscape of luxury travel in China.    Titled "Luxury Explored: Chinese Luxury Travelers' Evolving Desires," the report delves deep into the transformative trends and shifting preferences shaping the Chinese luxury travel market.      "Understanding the evolving desires of Chinese luxury travelers is paramount for us to continue delivering exceptional experiences that resonate with our guests," said Bart Buiring, Managing Director, Luxury, Greater China, Marriott International.      "The findings in this report reaffirm our commitment to champion innovation, authenticity, and personalized service, ensuring that we remain at the forefront of China's dynamic luxury travel market."      The report offers a comprehensive overview of the Chinese luxury travel segment, highlighting its exponential growth trajectory fueled by (...)    Read more about this news on Journal des Palaces https://lnkd.in/eHU3EQEn #journaldespalaces #TheHeartofLuxuryHospitality  📸 Marriott International Luxury Group in Greater China aims to create memorable experiences for Chinese luxury travelers Photo credit: Marriott International