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2mo

OMD LATAM’s CEO, Juan Fernando Nino Diaz, and OMG Mexico’s Director of Digital & E-Commerce, Amaury Cruz Díaz, outline actionable insights to build success with our clients. The pair discussed the importance of building mid-term and long-term roadmaps, creating close communication between agency and clients, and placed focus on operational excellence. Watch the full episode here: https://lnkd.in/eB9uAECJ #OneOMD #OMDDigest

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What are the actionables that we need to consider to move forward with the client? The data analytics projects have to have a very clear road map along the time. It's not only short-term, no, that's why I think that mid and long term [strategy] is important too. The second point is have closer communication between OMD and their clients. We are focused to have media conversations and that's not enough. That's that sounds like such a relevant point and and a critical one. We need to be prepared to have not just the media conversation, instead a data conversation. Exactly. And be curious. Absolutely, because if we don't, if we are not curious now we won't have the correct question to the advertiser. We have to be two steps ahead of the client. Exactly. And understand what's the level of assets in terms of data that they have, and how could we help them to explode that information. Now that's the second point and the third point is to have a very excellent operation, no, because it's not enough to have a very good strategy, a very interesting conversation if you don't have a very good execution. And I think that that's the third point that we have to to to cover now in order to guarantee a very good execution. I think that those three points are good enough in order to start those kind of projects, Juan.

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