Omni Lab’s Post

We just released our first single. The messy middle. And the story goes... Behind the stage, the marketers play, Cooking up funnels in their usual way. “Quick, they hit MOFU, send BOFU their way!” But the buyer’s not dancing, they just walk away. We think they move from top to low, Like dominoes falling in a perfect show. But the truth is wild, it’s not so clean, They’re jumping around in the spaces between. Oh, it’s the messy middle, no straight line, Different content at a different time. They’re not a funnel; they’re a wave in the sea, Searching for answers, where they wanna be. Give ’em assurance, build that trust, Be the first name when the problem’s enough. “BOFU away!” the marketer cries, “Hit them with G2 and testimonial skies!” “Wait, TOFU again? Bring MOFU back in!” This juggling act, it’s a marketing spin. But when I’m in the buyer’s shoes, I don’t wait for cues, I make my moves. Straight to the pricing page, my first play, But looking’s not buying, it’s just foreplay. Oh, it’s the messy middle, no straight line, Different content at a different time. They’re not a funnel; they’re a wave in the sea, Searching for answers, where they wanna be. Give ’em assurance, build that trust, Be the first name when the problem’s enough. Google told us what’s real inside, No perfect journeys, no linear guides. A mix of questions, thoughts collide, It’s about reassurance, not the marketer’s pride. On LinkedIn streets, founders share, POVs, frameworks, wisdom laid bare. Case studies, lessons, all at once, That’s how we win, not with a BOFU punch. Oh, it’s the messy middle, no straight line, Different content at a different time. They’re not a funnel; they’re a wave in the sea, Searching for answers, where they wanna be. Give ’em assurance, build that trust, Be the first name when the problem’s enough. So build your strategy, but keep it real, Don’t overcomplicate how they should feel. Be there when the moment’s ripe, Answer their questions, give them the light. Oh, the messy middle, let it flow, Just stay consistent, and they’ll know. You’re the one they’ll turn to when, The problem’s big, and they need a friend. 🎶

Howdy, Liz here. This is a painful question...I know. We're all guilty of letting our online presence get overgrown with aging content, outdated messaging, and even broken links—from time to time. 💙 So, this is just a friendly reminder to every business owner (myself included) that our online business platforms represent us just as much (if not more!) than a physical storefront. To illustrate: What will a brand new lead think, if they look up your business online and: 🔹 the last post you have up on a platform is from 10 months ago 🔹 the last blog or video is two years old 🔹 your Google Business profile shows that you haven't updated your business hours or claimed a website? What if your competitor has an A+ on all those things? Who might the new lead be more likely to call? ⚠️ About 81% of shoppers conduct online research before buying, according to a study by GE Capital Retail Bank. That number has been going up every year. What's the remedy? Consistent posting (content marketing) that helps your audience know, like, and trust you. 👉 Here's the TL;DR: Content marketing is not a one-and-done job like building a house. It's like landscaping. You have to keep up with it so you don't scare away customers who are wondering if anyone's even alive inside! (Sorry, a little Halloween fun there.) 👻 What grade would you give your online presence right now? Send me your thoughts in a DM, and I'll give you some free feedback and actionable suggestions. We're all in this together! 🥳 . . #nhbusiness #nonprofitmarketing #christianbusinessowner #faithbasedbusiness #kingdomwork #contentmarketing #contentrepurposing #shoplocal #supportsmallbusiness

I tried posting content each day vs batch creating, and guess what? It didn't work. This month I’ve been away from my desk a lot. Client work has had to come first. My sales and marketing activity has had to be slotted in around this, when it's usually given equal importance. There's a few lessons in this - for me, and for you. ① Its ok to try a new approach and shake things up For every time I say 'I'm going to be flexible and try a new approach with something in my business, it works as often as it doesn't. And that's ok. We take the wins with the losses. ② There is no one way to do marketing. Fact. Where some find batching content uninspiring and prefer to post in the moment or habitually, each day ... Others like me need structure. My creativity thrives when supported by routine. The irony is that when the stress and pressure of daily posting is absent and everything's nicely scheduled- I have more impromptu ideas than ever. — One of my greatest assets is my flexibility; I lean into what works and I adapt quickly to what doesn't. This month I announced that my client-favourite Get It Done Days are going to be increasing in price. I've definitely been under-charging them because the impact is undeniable and the level of support, energy and enthusiasm I offer is epic. Initially I told you that anyone who booked *this month* for anytime in the future would benefit from the original price. BUT! I refer you back to the start of the post. A relentless, stop-start July has meant that I have not posted about this offer as much as you, dear reader, and I - deserve. BECAUSE I know it could be just what you need to set yourself up for a sparkly September of storytelling and sales success. So in keeping with the lesson of this post, I'm extending this offer until the end of August. If you'd like to spend a day with me online where we arm you with what to say and how, to attract and convert your dream clients… Grab a Get it Done Day slot at £500+ VAT before it goes up to £750 at the end of August. https://lnkd.in/dB4BDV-C

You're probably guilty of making this mistake... "Shiny new object syndrome" sound familiar? 👀 You heard some marketing "guru" say you can hack your way to success with 1 blog a week, 3 reels a day and monthly newsletter. Boom 💥 you've got your new strategy, right? ❌ WRONG. ✅ The truth is you can't create a content strategy until you know what's happening in your industry and why your customer makes her buying decisions. Unless you've crafted a strategy with your buyer as the main character, you'll likely share stories that help with awareness but don't lead to any clicks or purchases. If this sounds like you, comment COMMUNITY and I'll send you the link to join my mailing list for tools and tips on creating a revenue-generating marketing strategy. #brandstrategy #marketingstrategies #digitalmarketing

I hear it all the time: "We don't want too many calls to action on our website—it feels pushy and salesy." And I get it! On social media, users are looking for authentic, organic content, not a hard sell. It's a space where "salesy" messaging often falls flat with the noise of ads and promotions. But what about your website? When someone lands on your site, they’re not just scrolling for entertainment—they’re actively seeking a solution. They’re essentially saying: "Hey, I’m here. I want to know how you can make my life better." If you don’t guide them—if you don’t clearly show them the next step—they’ll leave without taking action. No email signup. No contact form. No purchase. Your calls to action aren’t pushy—they’re helpful. They’re the bridge between a visitor’s problem and your solution. Whether it’s “Get Started,” “Book a Call,” or “Shop Now,” a clear, simple action (ideally that is always visible) lets them easily find the path forward. So, remember this: If you don’t ask, they won’t act. Make it easy, make it clear, and meet them where they are. Your thoughts?

How I Transformed My Marketing Copy by Harnessing Emotional Appeal Hi there, Rupert here. I remember the time when I set out to make my marketing copy truly persuasive, my mentor told me I needed to go beyond facts and figures. He shared that, if I wanted to connect with my audience on a deeper level, I needed to speak to their hearts as well as their minds. That’s when I discovered the power of emotional appeal—an approach that would change everything. 𝐌𝐲 𝐁𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐌𝐨𝐦𝐞𝐧𝐭 I remember a time when I was promoting a fitness program. Instead of just listing benefits like "lose weight" or "build muscle," I decided to tell the story of someone who had struggled for years with self-doubt and frustration. This person felt like they’d never achieve their goals, until they found our program. I shared their journey—the obstacles they overcame, the support they received, and the overwhelming joy they felt when they finally saw results. As I wrote, I could feel the emotion in every word. I knew that anyone reading this story would not only understand the benefits of the program but would feel the triumph of success, as if it were their own. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 The response was incredible. Readers weren’t just interested—they were inspired. They saw themselves in that story, felt the same emotions, and were moved to take action. That’s when I realised the true power of emotional appeal: it’s not just about selling a product; it’s about making your audience feel something so deeply that they can’t help but respond. 𝐓𝐨-𝐃𝐨 𝐓𝐢𝐩:  Take a moment to reflect on your latest marketing materials. Where can you weave in a story that resonates emotionally? How can you use evocative language to make your audience not just understand, but feel the benefits of what you’re offering? Emotional appeal isn’t just a technique—it’s a way to connect with your audience on a human level. If you’re ready to transform your marketing like I did, join our 𝐓𝐫𝐚𝐢𝐧 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. Let me walk you through the 7 types of sales funnels that you can use in any business to transform your audiences into paying customers! https://lnkd.in/gbS3eeHv Chat with us at +60102056771 today! 1 day left until Module 3!

This #1 principle made me over $50,000 in 2023↓ And I’ll end it in a single word- →"Overdeliver" One of my mentor always says this one thing : ➡ Always underpromise and overdeliver and that’s what I’m following from the last 4 years So whenever we got a new client, whatever I promised them was lower than what they are going to get. I promised what they expected but delivered what they would have never expected. Results?! Increased AOV (Average order value) : If they started with paying $300, it brought them to pay over $2000) Increased LTV (Lifetime value) : Clients who started working with us in Jan 2023 are still working with us and paying us Increased Word of mouth: You only get 1 chance to win trust and make sure you make it count whenever you get that chance, once that trust is established through your product/service, your product/service itself will be your marketing and sales team and it’s going to drive the revenue you’d have never expected If you are struggling with your content marketing game, book a discovery call and let me deliver you the real value and show you what a real content marketing team can do for you! #contentmarketing #linkedin

The #1 thing your visitors are giving you that you're wasting. You can have the best social media content. Or a beautifully designed website. But if you don't have a customer journey. They're probably bouncing. And guess what? You just made them problem aware. They've given you attention AND intent. Now they're looking for a customer journey. And your competitors are giving it to them. Even worse? Have you ever tried to get a customer back from your competitor? You just turned a 1 mile race into a 15 mile race. So don't wait on creating a customer journey. At Lettrcraft we do exactly that. 🟢 Landing pages 🟢 Lead Magnets 🟢 Welcome Sequences 🟢 Email Content 🟢 ESP Setup 🟢 Growth Plan If you're interested in building a ROI focused marketing asset that captures the traffic you're missing out on. Don't wait to reach out. Lets increase and maintain your market share. DM me today to get a free newsletter audit or strategy plan (If you don't have one). #founder #newsletter #marketing

🛠️ Are Your Landing Pages Leaking Leads? Not all landing pages are created equal! You might be driving tons of traffic, but if your page isn't optimized to convert visitors into leads, you're leaving money on the table. A strong landing page should grab attention, build trust, and make it easy for people to take action—whether it's signing up, booking a call, or purchasing a product. Here's what makes a page stand out: 🔹 A headline that hooks within seconds 🔹 Clear, concise copy with a compelling offer 🔹 Social proof to build trust 🔹 A strong, irresistible CTA If your landing page isn't converting the way you'd hoped, let’s connect. Send me a DM with the word “OPTIMIZE” and I'll review your page to give actionable feedback.

𝟱 𝗦𝘁𝗲𝗽𝘀 𝗙𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗧𝗼 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝟭. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: 🌐 - Ensure your website is mobile-friendly, fast, and easy to navigate. - Highlight your services and showcase your best projects. 𝟮. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: 📱 - Post regular updates, customer testimonials, and tips for home improvement. - Respond to comments, encourage reviews, and interact with followers to build trust. 𝟯. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 📍 - Claim and verify your business on Google My Business. - Keep your information up-to-date, add photos, and encourage customer reviews 𝟰. 𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗦𝗘𝗢 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: 🔍 - Use relevant keywords in your content to improve search engine rankings. - Create blog posts about your business tips, trends, and DIY guides. 𝟱. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 💸 - Run targeted ads on Meta and Google to reach your ideal customers. - Monitor and adjust your campaigns for the best ROI. 𝗛𝗮𝗽𝗽𝘆 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 Which one do you like most? Follow "AWAIS ALI " for more content on Marketing. Repost to help others ♻️