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🔄✨ Rebrand Successfully with Findable! Ready for a fresh new look? Findable's rebranding experts guide you through every step of the process, from defining your brand identity to creating a cohesive and impactful visual presence. We ensure your rebrand resonates with your audience and strengthens your market position. Transform your brand with Findable! #RebrandingSuccess #BrandTransformation #FindableSolutions

Your website is the digital face of your brand, embodying its values, mission, and identity. It’s not just a place where customers find information; it's a platform that speaks your brand’s language and communicates its unique story. At Desverso, we ensure that every element on your website aligns with your core values, providing an experience that resonates with your audience and builds lasting connections. Let us craft a digital presence that reflects who you are and captivates your visitors from the first click. #Desverso #BrandIdentity #WebsiteDesign #DigitalExperience #Branding

Excited to share the new website I designed for MavenHill Development Initiative! 🌍✨ This project brought their mission to life through a brand identity and online platform that reflects their impact and values. If you’re looking to elevate your brand or website to connect more deeply with your audience, let’s talk! 👋 #WebsiteLaunch #BrandIdentity #DesignForGood #CommunityImpact #FoundingDesigner #WebDesign #Branding"

Wimbledon 🎾🍓 takes centre stage right now & here I explore their marketing brilliance, you too could take some lessons from their playbook! 💚💜Wimbledon’s green and purple palette creates a timeless identity. Ensure your branding will last the test of time, is consistent and recognisable. It should reflect your positioning at every touch point. ⏱️Just as Wimbledon partners with luxury brands like Rolex, collaborating with reputable firms can enhance your brand image and align you with the highest standards of quality and service, similar to how Wimbledon elevates its prestige through strategic alliances. 🪄Wimbledon’s attention to detail is impeccable. How can you use behavioural science to improve the client/customer experience. Every interaction should leave clients feeling valued and supported. 👩🏼💻Wimbledon balances tradition with cutting-edge tech like Hawk-Eye and AI. Time to embrace innovative tools to enhance what you do. For example Unividual’s advanced financial planning software offers more personalised advice. 📢 Wimbledon’s engaging digital content keeps fans hooked year round - their online hub gets 400,000-600,000 views every month. We’ve taken a leaf from their book by creating valuable content for our clients. Sharing insights, financial tips, and success stories helps keep our audience informed and connected with our brand. You can do this too! 📲 In 2023, Wimbledon launched ‘Always Like Never Before’ one of its famous integrated campaigns. They blent archive footage, 2D illustrations, 3D animations, CGI, and photography together. The campaign ran across TV, digital and social media in anticipation of the event with a purpose to drive emotion and to inspire and excite people. 🤗Wimbledon Foundation has contributed to local projects, enhancing community engagement and supporting local charities. This helps people understand what is important to you and whether they are alligned, as a customer, with your values. It’s also integral for building trust and relationships. For me, Wimbledon isn’t just a tennis tournament, it’s a blueprint for incredible branding and marketing. I’m a big believer of drawing inspiration from other industries and by applying ideas and lessons you too can elevate your marketing strategies way beyond your competitors. #MarketingMagic #BrandExcellence #CustomerExperience #InnovationInAction #Wimbledon #Unividual #FinancialAdvice

[𝟖 𝐱 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲] This is a “Happy-Place”, as my daughter calls it and visits almost everyday, sits at the basement carpark of our condo hosting about 400 families. One would almost call it an offering that is little luxurious (for a small group of audience), but a rather smart distribution strategy those brands use to expand accessibility and drive growth. Swipe through the carousel with my takeaways on 𝟖 𝐱 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. ⚛ Invest In New Problem Solving ⚛ Adapt Store Formats ⚛ Align With Audience Interests ⚛ Utilise Partnerships ⚛ Innovate On Convenience ⚛ Provide Authentic Experiences ⚛ Expand Accessibility & Services ⚛ Leverage Technology 𝐈 𝐝𝐞𝐜𝐨𝐝𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐞𝐫𝐬 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐭𝐡𝐚𝐭 𝐬𝐞𝐥𝐥 𝐦𝐚𝐠𝐢𝐜. 👫 𝐽𝑜𝑖𝑛 𝑡ℎ𝑒 𝑐𝑜𝑛𝑣𝑒𝑟𝑠𝑎𝑡𝑖𝑜𝑛  ♻ 𝐿𝑖𝑘𝑒 𝑎𝑛𝑑 𝑅𝑒𝑝𝑜𝑠𝑡 𝑖𝑓 𝑡ℎ𝑖𝑠 𝑖𝑠 𝑢𝑠𝑒𝑓𝑢𝑙 🚩 𝐹𝑜𝑙𝑙𝑜𝑤 𝑚𝑒 Weiying Pan 𝑓𝑜𝑟 𝑚𝑜𝑟𝑒 𝑖𝑛𝑠𝑝𝑖𝑟𝑎𝑡𝑖𝑜𝑛 #brand #strategy #accessibility #digital #storytelling #communication #innovation #marketing

the fishwife pop-up is a great example of how to build a lasting brand marketing and community engagement strategy. Early stage brands that can keep the attention of their customers for long periods of time are on the right track coming from the retail pop-up space, i encourage more brands to explore this approach. here are a few key tips: • keep it scrappy, authentic, and people-centric. • make it creative—give people a reason to show up. • keep it fun. it should spark curiosity and imagination while staying rooted in service. • be kind and grateful to everyone who walks in. this approach is often more affordable and effective than pouring money into meta ads. remember to pitch editors well in advance, but never make it all about the press—it’s always about the people.

Twister and Beetlejuice are back in the box office.  Snoop Dogg was a star of the Paris Olympics. The Jets and Oasis brought back classic, beloved logos. J.Crew is reviving its iconic print catalog. Nostalgic marketing remains a dominant trend among consumer audiences. The more "unprecedented times" we live through, it's only natural that consumers would gravitate toward what they perceive to be simpler, happier times. How can you leverage this for your marketing? Here are some quick suggestions: ∙ 🎥 Community management: Respond to comments with iconic quotes/GIFs from movies that have re-entered the stratosphere ∙ 💿 Social: Add throwback music to your social media posts. ∙ 🖼️ Creative: Retro graphic design themes -- if not for your brand identity, then for a brand experience, like a team summit, conference, or holiday party. And before you ask: Yes, Millennials, even 2000s references count as “nostalgic” marketing. 🥲 #NostalgiaMarketing #OnPointPerspectives #TruePoint

Rebranding of Grofers as Blinkit and why I love the rebranding. #effectivepositioning. The rebranding took place in 2021 and is being well played out. Grofers rebranded as Blinkit and it's a good move. Their rebranding isn’t just a change of name; it’s clear and sharp positioning. Key Takeaways: ✅Core Promise: 10-minute delivery. It’s bold, memorable, and plays into the rising demand for convenience. ✅Visual Identity: The refreshed branding is simple and vivid, aligning with the urgency of their promise. ✅Execution: Blinkit’s social media strategy reinforces its swift service, with quirky, relatable posts that spark conversation. Check their Instagram page. ⭐Lesson for Marketers: Positioning isn’t just about your tagline; it’s the sum of your promises, how you deliver, and the way you tell your story. Positioning as a concept came into being in 1969, but marketers still don't follow it, a big mistake! Brand positioning comes from your product and consumer truths and needs to address a clear need/pain point. What are the other brilliant examples of positioning? Have you positioned your brand well? #brandpositioning #brandstrategy #brandwithsonali

Partiful has a brand new look — and it's a smart one. Gen Z’s favorite events platform has just introduced a new modular logo that can be presented in various colors and styles. Here’s why this rebrand signals more than just a stylistic decision: 🪩 Audience diversification: Partiful was built for Gen Z, but the modularity of this rebrand will now allow them to expand their audiences to Millenials, Gen X, or even Gen Alpha as well 🪩 Long-term scalability: If Partiful wants to grow from being a Gen Z party app to the go-to platform for all types of events, they have to set themselves up to be able to tap into new markets 🪩 Building on success: Note that this rebrand is not necessarily a large departure from their original brand, meaning they can maintain the trust of their loyal Gen Z audience while also looking for new opportunities to grow. This is a very natural next step for Partiful, given that they’ve already dethroned Facebook events, Paperless Post and any other way of organizing casual get-togethers. That being said, it’s interesting to note this un-genzification of a brand at a time when so many brands are doing the opposite and leaning more into Gen Z instead. What do you think of Partiful’s new logo? Let us know in the comments. #partiful #rebrand #genzmarketing 

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐓𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝'𝐬 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫🔥 𝐅𝐚𝐜𝐭: Customers no longer just want to buy from you; they want to 𝐁𝐄𝐋𝐎𝐍𝐆. Brands that foster communities are seeing exponential growth—and here’s why: 1️⃣ 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 = 𝐓𝐫𝐮𝐬𝐭 People trust other people. A 𝐥𝐨𝐲𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐚𝐝𝐯𝐨𝐜𝐚𝐭𝐢𝐧𝐠 for your brand speaks louder than any ad campaign ever could. 2️⃣ 𝐁𝐮𝐢𝐥𝐭-𝐈𝐧 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐋𝐨𝐨𝐩 Your community gives real-time insights about what they love and what needs improvement. This means 𝐟𝐚𝐬𝐭𝐞𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 and better products. 3️⃣ 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡 When your customers feel part of something bigger, they share it with others. Communities drive authentic 𝐰𝐨𝐫𝐝-𝐨𝐟-𝐦𝐨𝐮𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠—no hefty budgets required. 💼𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭: Apple enthusiasts, Nike athletes, or Harley-Davidson riders—they aren’t just buyers; they’re ambassadors. 👉 𝐓𝐡𝐞 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧: Is your brand just selling, or are you building a movement that people WANT to be part of? Let’s discuss how to create a thriving community that fuels your brand’s growth. 🚀 #CommunityMarketing #BrandLoyalty #CustomerEngagement #MarketingTrends #BrandGrowth