One Green Bean’s Post

☕ 𝗕𝗶𝗴 𝘀𝗵𝗶𝗳𝘁𝘀 𝗯𝗿𝗲𝘄𝗶𝗻𝗴 𝗮𝘁 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀! CEO Brian Niccol is taking bold steps to turn the chaos into calm, streamlining the menu by 30%, reintroducing ceramic mugs, and even adding personal touches like handwritten notes. The goal? A more welcoming, human experience for customers and staff alike. Simplified ordering and smoother mobile processes mean fewer headaches, more connections. Starbucks isn’t just serving coffee, it’s brewing a comeback. 🍵💬 Do you think this strategy will create the Starbucks experience we’ve been craving? My opinion? I think, it's a solid move towards rekindling the 𝗺𝗮𝗴𝗶𝗰 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱.... 😊 #Starbucks #BrandStrategy #Coffee #CustomerExperience #Business #Development #BusinessSuccess #Branding

Fancy a little glass of champagne??? The consumer Group Which? recently conducted a blind taste test, and the TESCO Finest premier cru brut champagne received the TOP SCORE of 82%!!! While the well-known Moet and Chandon scored 77%. Now if you had a party and you showed up with the Tesco own brand bottle, what would most people think of you? Would the word 'CHEAP' come to mind???? That is the power of BRAND. It moves away from the reality of the product, where PERCEPTION is more important!!! Look at the bottles, the Tesco one looks a little sad and simple, while the Moet & Chandon comes across a bit fancier and the word 'Moet' cannot be missed. Brand lives through packaging as well!!! Ultimately brand is the best trick in creating PROFITABILITY for a business. Here we have an inferior product in terms of the most important quality, and that is taste, but is priced over twice as much!!! Isn't that just MAGIC!!! Rather than spending all your efforts perfecting a product, spend just as much time creating the brand and driving the perception of what you stand for. It is far more profitable!!! #brandstrategy #branding #brand #champagne #blindtastetest

Can Starbucks redefine the coffeehouse experience? CEO Brian Niccol’s bold moves—ceramic mugs, unlimited refills with reusables, and a café-first focus—aim to bring back the charm and boost sales. But can it win over critics of its stricter “customers only” policy? #Starbucks #Business #Innovation #CustomerExperience #Hospitality #Finance #News #UK #CoffeeCulture

Chick-fil-A Restaurants getting into entertainment, Costco Wholesale with the third largest magazine in the country by circ (not new, but thriving)…one might argue these efforts are in support of the core business, but are we entering an era where the most trusted, consumer-centric companies can truly expand their brands into anything?? With rapidly declining trust in institutions from government to mainstream media, are we seeing consumers give permission to America’s most beloved brands to step-up in novel, fresh ways?    Welcome some takes here…what other brands are doing this? Which have earned the right to do so? Do folks see a trend? Love to see how far trusted, creative companies can take this.   #communications #consumertrust #brandawareness

The next chapter of Starbucks' journey will be super exciting. In this article, I examine how CEO Brian Niccol leads the Experience Management revolution. Is Brian the Lebron James of the Casual Fast Food Industry? Joe Pine Mary Mesaglio Tori Paulman XLA Institute #XLA #experienceeconomy

The top-selling Scotch whisky brands—The Glenlivet, The Macallan, Glenfiddich, Glenmorangie, and The Balvenie—are iconic names that dominate the premium single malt whisky segment. However, recent sales data from 2022 to 2023 shows a decline across these leading brands, highlighting shifts in the market and consumer behavior. The Glenlivet remains the top seller, though it saw a significant 13.1% decline in sales, reflecting broader industry challenges. The Macallan, known for its luxurious and high-priced offerings, experienced a smaller drop of 4.4%, indicating resilience in the ultra-premium category. Glenfiddich, a brand famous for its consistent quality and global reach, also saw a 7.9% decrease, while Glenmorangie experienced the most significant drop of 30.5%, potentially due to shifts in distribution or changing consumer preferences. Lastly, The Balvenie, which is revered for its craftsmanship and unique cask finishes, saw a 17.1% decline in sales. For beverage professionals, these trends are crucial to understand as they reflect the evolving dynamics within the Scotch whisky market. More at www.DistributorPost.com. #sales #marketing #digitalmarketing #innovation #technology #learning #management #inustry #leadership #fyi

to get into retail, carrots and brands have one rule: don't be a dick 🍆 After cleaning 500kg of rejected supermarket carrots we can confirm that the standards of supermarkets are too high. Many of you would buy this carrot for comedic (and culinary I hope) purposes. But because of its shape, it never makes it to the shelves. Even worse, only 4-6% of carrots were broken or misshaped. ±95% were perfectly straight but had to be thrown away because of the fail margin. So next time your store has only straight carrots: know that they (probably) uphold an unsustainable beauty standard. accept all 🥕, even those that look like a board member of shady companies 🍆

𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐓𝐨 https://lnkd.in/dGie--UZ 𝐠𝐞𝐭 𝐰𝐞𝐥𝐥-𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐩𝐨𝐫𝐭 The cup sleeves market was valued at USD 29.5 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.15% from 2024 to 2030. By 2030, the market is expected to reach approximately USD 39.21 billion, driven by increasing demand for convenience, branding opportunities, and eco-friendly solutions in the beverage industry. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐚𝐜𝐜𝐞𝐬𝐬 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬? 𝐓𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐬𝐭𝐚𝐫𝐭𝐬 𝐟𝐫𝐨𝐦 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐢𝐧𝐠 𝐒𝐚𝐦𝐩𝐥𝐞 : https://lnkd.in/dEenfcMw The cup sleeves market is on a steady upward trajectory, with a projected growth from USD 29.5 billion in 2023 to an impressive USD 39.21 billion by 2030. This growth is fueled by increasing demand for sustainable packaging, customization options for branding, and a focus on consumer convenience in the beverage sector. As businesses continue to prioritize eco-friendly and innovative solutions, the cup sleeves market is evolving to meet these demands. Dive into the latest market insights to stay informed on this dynamic and growing industry! 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Sabert Corporation Novolex HOTSHOT New Relic WestRock Company #CupSleeves #SustainablePackaging #BeverageIndustry #PackagingInnovation #MarketGrowth #EcoFriendly #Branding

Nothing says summer like a chilled drink of choice on a hot summer day! 🥤 And consumers usually buy their hydration packs in bulk (multipacks), because (1) it's easier for transport, (2) it's more economical and (3) nobody wants their Olympic watch party to be thirsty. When was the last time you were standing in front of the drinks section in the store, deciding on what to buy? It's a loooooong way from the product being on the shelf and to the consumer's home, because making bottles and cans stand out on a crowded retail shelf is hard! Being in the packaging industry, we wanted a new solution and I'm excited and proud to announce our latest innovation: DS Smith Round Wrap.🎉 DS Smith Round Wrap is designed to make your products stand out! Its unique shape captures attention and also maximizes shelf visibility, leading to increased purchase intent and higher sales. And the best part? It reduces CO2e by up to 24%! ✅ Differentiation. ✅ Premium look on shelf. ✅ A step towards replacing shrink wrap. We did this with Carlsberg, Poland and it's anticipated they will save up to 224 tons of CO2 annually! And the packaging is amazing. DS Smith Round Wrap enhances your product appeal while ensuring robust protection, making your procurement process more efficient and impactful. You don't need to cut corners anymore, just round them with DS Smith :) Want to create functional and stunning packaging for your #beverage? ➡️ Download our brochure! The link is in the comments.  #packaging #innovation #dssmith #sustainability

Remember those days when Starbucks misspelled your name on your cup? ☕️ Those small “mistakes” sparked endless laughs, photos, and social media posts, turning coffee stops into cultural moments. Now, Starbucks is bringing back this brilliant, people-centered marketing — showing that even a misspelled name can create huge engagement. It’s a reminder that sometimes the best campaigns are about embracing imperfections and sparking connection. Kudos to Starbucks for tapping into nostalgia and proving that little things truly go a long way! 🌍 #NostalgiaMarketing #CustomerExperience #Starbucks #MarketingStrategies