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Are you looking to elevate your marketing strategy and drive better results? Our latest guide on B2B marketing is a must-read. In this comprehensive article, we cover: ✅ Creating a powerful brand positioning statement ✅ Understanding the buyer's journey ✅ Identifying your target market and audience ✅ Implementing the four Ps of marketing ✅ Leveraging account-based marketing (ABM) ✅ Staying ahead of the latest B2B marketing trends Read the full guide now: https://ow.ly/HihS50Spj1c

Failing to plan, execute and demonstrate the value of your product or service can turn your strategy and brand into nothing more than another marketing gimmick. In this guide, we’ll discuss what is a B2B marketing plan, discover essential tips for creating one, showcase real-world examples, and provide you with a basic B2B digital marketing plan template to get you started. https://lnkd.in/gxRWzxH2

Autumn is the perfect season to refresh your marketing strategy and capture new opportunities. From back-to-business initiatives to fall-themed campaigns, B2B brands can leverage the changing season to boost engagement and drive leads. Need help creating a fall marketing plan that resonates? Learn more via our recent Bluetext blog: https://lnkd.in/d_FDycdF

I'm doing a talk in a few weeks to over 75 marketers. Right here in the centre of the universe, Manchester. Nice one. It's entitled >>> Account-based marketing (ABM) is the only game in B2B town. Once only accessible to those companies with big budgets, the fundamentals are now forming the cornerstone of every marketing strategy in B2B marketing. Find out the fundamentals and how to make them work with a limited budget What topics, trips and tricks would you like to see covered?

Over the past 10 years I’ve tested pretty much every B2B marketing tactic I could possibly think of. In this video I run through 50 of those B2B marketing tactics & activities we’ve implemented while building Session Media. So if you’re looking to get some inspiration for 2025 planning, direction on what tactics you can plug into your current strategy to get better results, or just want a laugh at some of the mistakes we made along the way - this ones for you 👇👇

Proud to be part of Quill Inc’s expert roundup on the changing landscape of B2B marketing! Today B2B decision-makers are looking for more than just products – they want content that informs, educates, and builds trust. Data-driven marketing is playing a massive role in shaping how we connect with buyers and create lasting impact. Check out my thoughts alongside other industry leaders on where B2B marketing is headed next: https://lnkd.in/g_bMdaHJ

Feeling unseen in the social media crowd? Swift Marketing Insights breaks down the power of B2B advertising platforms in our latest article. Discover how to reach the right decision-makers, craft compelling messaging, and maximize your marketing ROI. Click the link to unlock the full potential of B2B advertising: https://lnkd.in/dUvXFVP2 #B2BMarketing #AdvertisingPlatforms #SwiftMarketingInsights

Making marketing metrics powerful Our series, the New B2B Marketers Playbook, continues with an in-depth look at core marketing metrics: how to understand them and use them to make data-driven decisions.

Here’s a look at how Arc’s team turned their marketing into a powerful growth engine and what B2B brands can learn from their approach. Swipe through for the main takeaways! 👇

Our series, the New B2B Marketers Playbook, continues with an in-depth look at core marketing metrics: how to understand them and use them to make data-driven decisions. #advertising #clickthroughrate #demandgeneration #marketingacceptedengagementmae #roadblock