Irish Ong’s Post

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Marketing | BizOps | GTM | MBA | Media & AI Enthusiast | Founder (Story Below👇) | AAPI Advocate

There’s so much to take in from the <code> Growth AI x Marketing event about how AI is transforming marketing and demand generation. 💡 Jon Miller (Co-founder, Adobe Marketo) made a great point about how we should treat buyers like real people, not just leads. He really hit the mark on the need for deeper personalization and building multi-channel journeys that make sense for today’s smarter buyers. 💥 Learned a bunch of new tactics from Udi Ledergor (Chief Evangelist, Gong) on how to make a company seem larger than it actually is. His talk definitely sparked some new ideas on branding and awareness campaigns! 🚀 Also heard from Austin Lau (Growth, Anthropic) about his experience being the first growth hire at multiple companies, including Anthropic. When you're building from 0 to 1 with limited resources, his de-prioritization exercise would come in handy. 🦾 Plus plenty of actionable new use cases from Natalie Lambert (Founder, GenEdge Consulting) on how to be an "AI augmented marketer". Learned about practical ways to create target personas, content, and optimize workflows. Huge shoutout to Arjun Saksena (Humanic AI) and Madhukar Kumar (SingleStore) for organizing such a stellar event! #AIMarketing #GrowthMarketing #DemandGen #Martech #MarketingAutomation #MarketingStrategy #ai

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Thanks Irish Ong for your support in hosting the conference; So, glad that your trip was worth it.

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