Online Success’ Post

If you’ve been on social media recently, you’ll have likely seen beauty brand REFY all over your feed, and in just about every fashion and beauty publication out there. But how did they create a PR-able brand overnight? Co-founder Jess Hunt, was always being asked about her brow routine, so this product was the solution to the question on her followers’ lips. They did one thing and did it well, one product, one message. The brow sculpt was the hero product and the only product in the lineup - it had an instant following and there was no mixed messaging From the packaging to the user experience, REFY knows details very, very well. The press love a well-presented product, and appreciate the smaller details. Bushy brows and lamination were just peaking when the brow sculpt came out, and Jess’ brows were the perfect poster-girl for the look that the product can recreate. They didn’t reinvent the wheel here, soap brows existed long before Instagram, but they tapped into a trend that was on the up - and is still rising. None of this had anything to do with PR, but it was the perfect storm to land them in all of the top titles, and to be a hit with the beauty editors across the globe. These things combined made sure they went from 0-100 overnight, landing coverage, kudos, and, of course, sales. #PRCoverage #eCommerceBrands #Marketing #Strategy

Is Hailey Bieber Marketing Genius? 🤔 In the ever-evolving worlds of beauty and tech, Hailey Bieber's latest drop is making waves for all the right reasons👏👏 The new lipgloss-holder phone case, introduced by Rhode, Bieber's beauty brand, isn't just a convenient accessory—it's a masterclass in marketing, as seen by the fact that she's already sold a million ✨💄 👉 The design ensures the product is always accessible, attached to the phone, reducing the common annoyance of losing lip gloss. 👉 In the era of mirror selfies, the case provides free marketing as users showcase their selfies and the lip gloss together, especially on social media. 👉 It actually solves a problem for men & women all around the world. 👉 It is an incredible example of constant, silent marketing. 👉 Because it's not just another plain lipstick, mascara or blush Strong branding goes beyond just the product ✨ Let me know your thoughts below! ⬇️ Will you buy this lipbalm phone case❓ #marketingandadvertising #casestudy #rhodes #beautymarketing #brandingstrategy

At Kartee M Salon, It’s not just about getting a hair makeover, it’s where we bring out your inner beauty. That’s what we did with Corey and the outcome of her icy blonde notting 🤩 Want to grow your brand or social media presence? DM me and let’s have a chat on how we can escalate your marketing journey today ! Do share and repost so we can help others as well 🙏🙌 #marketingservices #socialmediamarketing #branding #brandstrategy #marketingstrategy

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐡𝐚𝐢𝐫 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬 𝐜𝐨𝐮𝐥𝐝 𝐭𝐞𝐚𝐜𝐡 𝐮𝐬 𝐚 𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? Nish Hair's strategy proves that good marketing isn’t just about shouting loud—it’s about SPEAKING SMART 💬✨ In class today, we broke down how Nish Hair is winning hearts (𝘢𝘯𝘥 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴) with some clever moves: 🌻 𝐑𝐞𝐚𝐥 𝐭𝐚𝐥𝐤, 𝐫𝐞𝐚𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: Founder stories that feel like a chat with a friend. 🌻 𝐓𝐞𝐚𝐜𝐡, 𝐝𝐨𝐧’𝐭 𝐩𝐫𝐞𝐚𝐜𝐡: Tutorials that turn confused customers into loyal fans. 🌻 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐬: Not just for show—done with purpose and style. 🌻 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐯𝐢𝐛𝐞𝐬: Replying, engaging, making people feel seen. Nish Hair’s approach is a blueprint for building a relatable and impactful brand. 🌹 And let’s not forget how Parul Gulati, the powerhouse behind Nish Hair, set the trend of proudly being the 𝐌𝐀𝐋𝐊𝐈𝐍 𝐎𝐅 𝐓𝐇𝐄 𝐂𝐎𝐌𝐏𝐀𝐍𝐘 on Shark Tank. 💼 A true example of owning your story and brand with confidence! What’s your take on this type of strategy? Drop your thoughts below! #MarketingMagic #NishHair #AuthenticMarketing #BrandStorytelling #InfluencerPower #DigitalMarketingTips #CommunityEngagement #MarketingInspo

✨ Keep your makeup kit and beauty essentials fresh and flawless with the Beauty Mini Fridge! 💄 💖 From foundations to lipsticks and eye creams, store your products in style and keep them at their best! 💅 🎥 Check out this viral Facebook video ad we created for our client showing how our Beauty Mini Fridge transformed their beauty routine and boosted their sales! 🌟 #GlowUp #FreshMakeup #BeautyEssentials #UGC #UGCAds #DigitalMarketing #Ecommerce #ClientSuccess. #tranding #digital #digitalmarketing #ecommercebusiness #community #video #contentcreator #shopify #art #ugc #ugcvideo #videomarketing #brandgrowth #boost #boostyourbrand #marketingagency #success

✨ Exciting times in the beauty world! ✨ Hey LinkedIn peeps! As a marketing enthusiast with a passion for the beauty industry, it’s always exciting to witness a campaign that not only captures the essence of a brand but also sets a new standard in the industry. I couldn't just sit and breathe, but I HAVE to talk about the mind-blowing success of Rhode Skin’s Lip Case campaign! (Even though it's been quite a while, but it's better late than never right?) So Rhode Skin recently launched their Lip Case in January 2024, and it’s honestly one of the most innovative beauty campaigns I’ve seen so far. I knew some of celebrity-owned beauty line with their amazing products like the one from Rihanna to Selena but having the Hailey's to step the game was never in my bingo list! This Rhode Skin Lip Case is such a genius move! It combines a phone case and a lip holder into one product. It’s the perfect definition of function meets fashion! Because as we all know, handphones and lip products are essentials we need every day, 24/7, and combining the two is simply brilliant! Of course, the success lies not just in the innovative product but also in the killer branding & marketing strategy. But I won’t spoil everything here—just swipe left to find out what made this campaign so successful. Also, if you find this content interesting, please like or share this post! And if you want to discuss more, let’s chat in the comments below! Thanks, and I hope you have a fantastic day! #MarketingInnovation #BeautyIndustry #RhodeSkin #RhodePhoneCase #CampaignSuccess #DigitalMarketing #BeautyEnthusiast #InfluencerMarketing #ProductLaunch #BrandStrategy

Want to create a compelling 30-second ad? Here’s the formula!  Start by hooking your audience with the “what” or “why.” For example, if you’re showcasing a hair product, explain why it’s perfect for your hair type. Next, take 5-15 seconds to overcome any hesitation—show how, when, and why you use it. Give them a glimpse of the product in action! Then, build trust by mentioning how many others love it or how it fits into your daily routine. Finally, end with a strong call to action—whether it’s a discount, limited-time offer, or reason to buy now. Got questions? Drop them below! #PerformanceMarketing #DigitalAds #MetaAds

Obsessed with the Rhode Lip Case drop? Same! Sold out in 15 minutes?! Clearly, we're not the only ones. But this isn't just a one-time thing – it's a major sign: beauty merch is BOOMING! Did you see the insane numbers? Rhode's TikTok views skyrocketed a whopping 112% after the release! Here's the thing, beauty lovers are craving more than products. They want to connect with their favourite brands on a deeper level, rep their faves with pride, and feel like part of a community. Merch offers that kind of connection. The Rhode Lip Case is a perfect example. It's clever, it's cute, and it goes beyond just slapping a logo on a mug. It's an experience, a way to express their love for the brand. That's the kind of engagement we're all about. This is where Curated Sourcing comes in! We help lifestyle brands create unique, high-quality merch that elevates their brand and turns customers into raving fans. Want to take your brand beyond just products and build a loyal following? Let's chat! We'd love to help you create merch your customers will absolutely love. ❤️ 📸: rhode skin #beautymerch #brandbuilding #customerengagement

In 2013, Dove launched the “Real Beauty Sketches” campaign, which quickly became one of the most viral and talked-about marketing efforts of the decade. The campaign focused on a simple yet profound insight: women are often their own harshest critics when it comes to beauty. Dove invited women to describe themselves to a forensic sketch artist, who drew them based on their own descriptions. Then, a stranger who had briefly interacted with the same women described them to the artist, resulting in a second sketch. The difference between the two sketches was striking. The women’s self-descriptions led to drawings that were less attractive and more critical, while the strangers’ descriptions resulted in more beautiful and accurate representations. The message was clear: You are more beautiful than you think. This powerful campaign resonated with millions of people worldwide, sparking conversations about self-esteem and body image. It wasn’t just about selling soap; it was about changing the way people perceive themselves and redefining beauty standards. The “Real Beauty Sketches” campaign became a global phenomenon, amassing over 114 million views in just one month and winning numerous awards. But more importantly, it cemented Dove’s position as a brand that truly cares about its consumers and their well-being. For marketers, this campaign is a testament to the power of empathy and emotional connection. By understanding and addressing deep-seated consumer insecurities, Dove created a campaign that was not only successful but also left a lasting impact on society. So, as you work on your next campaign, remember the power of empathy. When you tap into the real emotions and experiences of your audience, you can create something that truly resonates and drives meaningful change. #Dove #RealBeauty #EmpathyInMarketing #EmotionalConnection #TransformativeCampaigns #MarketingWithHeart #RedefiningBeauty #InspireConfidence #YourNameInspires #MarketingWithPurpose #HariharanRaveendran

In beauty marketing, sometimes the smallest changes yield the biggest results. A slight tweak in ad copy, a minor adjustment to your target audience, or a small shift in your email schedule can create a ripple effect of success. At Savvy Salon Marketing, we're masters of these micro-optimizations. One client saw a 25% increase in bookings just by changing their call-to-action button color! Ready to discover the small changes that could transform your skin clinic business? Ready to see how tiny marketing tweaks can yield tremendous results? Book your free 30-minute Marketing Insights Meeting now and discover the butterfly effect in your beauty business : https://lnkd.in/gEGFZBiV. #DigitalMarketingTips #WomenInBusiness #SocialMediaAds #SalonMarketingExperts #FemaleEntrepreneurs #GoogleAdsExpert #portland #portlandoregon #vancouverwa