On Me Gifting’s Post

Gen Z, LEGO, and the New Era of Community Power In a world where Gen Z is redefining engagement, the power of community has never been more crucial. This generation, born into a digital world, craves authentic connections and meaningful interactions. And guess who's acing the Gen Z community game? LEGO. Here's how LEGO is building bridges with the Zoom generation: Co-creation: LEGO Ideas platform lets Gen Z designers shine. Their creations aren't just concepts; they become real products! Digital Hangouts: From Reddit to Discord, LEGO fosters online spaces where Gen Z can share, create, and belong. Phygital Experiences: Blending physical bricks with AR apps, LEGO speaks Gen Z's language of mixed reality. Social Responsibility: LEGO's sustainability initiatives resonate with Gen Z's eco-conscious mindset. Inclusive Representation: Recent sets celebrate diversity, echoing Gen Z's values of inclusivity. The result? A 90-year-old brand that feels fresher than ever, with Gen Z as its architects of innovation. Key Gen Z Community Lessons: Empower creation, not just consumption Blend digital and physical experiences seamlessly Stand for something beyond your product Celebrate diversity in all its forms How is your brand building a Gen Z-powered community? Are you ready to let them redesign your foundations? the LEGO Group #GenZ #CommunityPower #LEGO #Innovation #InclusiveBranding

Usually, I find myself remembering my memories with a specific team of my ex-colleagues. I feel so grateful to have them all, and I realize the power of team spirit in UX work. I was always very "motivated" about team-building activities like a thank-you box, mini design games, reflections etc. My teammates always joined me with their playful spirit, and we always found ourselves playing games, sharing, dreaming, or making design jokes that weren't funny to everyone but were very funny to us :D These little interactions certainly had a huge positive affect on our own individual and collective designing experience; since designing is both an individual & social, analytical & inspirational process. With all these we also managed to get through a tough subject, an enlightment about whats wrong, what can be done better, what we have learnt and what we find valuable about our work. A big thank you to all my friends for being there as an awesome team player. Burak Bozok Gizem Ünaler Gürkan Kurtbay Muhammet Ramoğlu Nesibe Kaya #designerresilience #teambuilding #designtherapy

"Delight" often gets a bad rap when mistaken only as animations, sound effects, and confetti. Here's how I think about delight and its sibling, utility: Utility is the VALUE a user derives from interacting with your product. Value warrants the product’s existence and, much like profitability makes a business sustainable, utility makes a product sustainable. ↳ Utility creates loyalty. Delight is the SATISFACTION a user derives from interacting with your product. Whereas utility is “I need to use this product”, delight is “I want to use this product”, and in the best cases “I want others to use this product too.” Maximizing delight translates to higher app ratings, increased NPS, stronger brand affinity, and increased virality. ↳ Delight creates advocacy. Design, Product, Engineering must work closely to put utility first. But each of these — Design in particular — must also advocate for delight to transform product value from “need to” to “want to.” Prioritizing delight is another form of slowing down to speed up. Small investments in delight now can translate to exponential gains in 'free' advocacy later. #delight #utility #design

Today, I had a moment of reflection after my laptop broke down. While searching for old portraits, I stumbled upon one and started giving it some touch-ups. This got me thinking about how artists and painters always give some colour touch-ups to their paintings and artworks. It made me wonder, why don't we do something similar with our brands? Many companies redesign their logos or make some colour changes to make their brand appear new in the market. For instance, #Google and #Twitter have become X now, #Facebook with Meta, #BigHitEntertainment has become #HYBE, #TacoBell, #PizzaHut, #Mahindra, and many other companies have changed their logos and brand strategies multiple times. So why can't we do the same for our businesses? If you're thinking about taking your business to the brand, consider consulting with Cremar Studio. We can help you redesign your brand strategy and give your business a fresh new look. Contact us at hello@cremarstudio.com for a free consultation today. #Brand #Branding #Rebranding #Artist #Business

“We’re building a love brand.” What's a love brand? It's a brand that people adore. They tell their friends, family, and colleagues about it. They feel a connection to it. How do you build a love brand? You solve your customer's problem in a way that exceeds their expectations. You provide an experience that is so unique and special that your customer can't help but talk about it. Ilya Novodvorskiy is on a mission to transform bedtime stories into magical moments. Through innovative features like voice recognition technology, Readmio fosters and sparks conversations, leading to more quality time spent together for parents and their children. With over 400,000 happy users, it's no longer just an app; it's a love brand that resonates and creates a lasting impact. This sparks perpetual organic growth:

🔨 ⚙ 🏗 #TheCase of The LEGO Group #community. Part 2 To continue our series on how The Lego Group utilizes the community and the feeling of belonging as a business growth tool, let's focus today on their "Lego Ideas" program, one of the ways the company interacts with its customers. LEGO Ideas is an open innovation program where community members can create and submit ideas for new LEGO sets. It’s a totally fan-inspired product line, and each year LEGO releases around 4 products that have come about from the LEGO Ideas site. To be considered for production, an idea has to reach a 10,000 vote threshold. To get those votes, fans need to share and promote it, not just getting friends and family to vote, but finding a real audience for it. That not only raises awareness for LEGO but de-risks putting the idea into production. 🏆 When an idea is selected, reviewed, and produced, the creator gets 10 copies of the product and 1% of the net sales. Moreover, creators become stars and sign autographs for their fans at the official LEGO Ideas signing event. 😎 “99% of the smartest people in the world don’t work for us. Ideas can come from anywhere. It’s about leveraging those ideas, but it’s also it’s about building those relationships with people. … I’ve had three community members come in and get hired as LEGO designers.” says Tim Courtney, former Community and Experience Manager, LEGO Ideas. LEGO Ideas has been a hugely successful program. By 2020, the site had received 28,000 submissions. It has not only helped LEGO tap into a vast pool of creativity and drive awareness but also reduced product development times by up to 4 times. 😱 😱 😱 Constant engagement with their fans through challenges and interactive activities not only helps to build a closer relationship but also supports business goals. They get ideas of what people really want to have/buy and make it happen. At the same time, it generates lots of UGC content, increases awareness, and even helps you find the write people for your team. Smart, right? 👍 and stay tuned for more. Next time, I'll share how they manage the LEGO® Ambassador Network program. The source might be found in the comments below. 👇 #thelegogroup #lego #communitybuilding

5 Fun things you didn't know about me 😉 It's the weekend, so I thought I should let you in on some fun things about me when I'm not pushing pixels around the screen. I'm going out for no 4 this morning. It is Saturday morning so I don't see why not. ➡ I play drums (I know, I know! I'm still learning ...lol) ➡ Me and bread = 5 & 6 🤣 ➡ My favourite food is white soup (Please don't forget my goat meat - the white one with the black spots) and POUNDED yam ➡ I play basketball (I'm a guard) ➡ I love to spend time with loved ones. 👉 Which did you find most interesting about me? Let me know in the comments 👇 👉 I am Otobong Morgan, a passionate product designer. I craft digital solutions that are enjoyable and usable by her users while aligning with organizational and business goals. #productdesigner #weekend #saturday #creativelifestyle

I was scrolling through my gallery, and then I saw this screen recording of one of my designs, a high-heeled shoe-ordering app, which I designed 5 months ago and I posted it here as well 😂. I was just a few months into UIUX Design, then. I remember how I struggled with the text animation before I finally got it right. It wasn't funny then, trust me. I can laugh about it now 😂 I looked back, and all I could say was, Thank you, Jesus, for growth. Surely, everything that has life will grow. I'm not there yet. I'm still looking forward to getting my desired gigs and jobs but while waiting, I won't stop learning, pushing, growing, believing, and trusting the process. There's always light at the end of the tunnel. I will be here one day and very soon to boldly say " Thank God I didn't give up" To all the entry-level/junior designers, I know you feel like giving up, or you are probably giving up already. Please, don't give up. No one celebrates a quitter. Remember, winners never quit. Keep pushing, learning, growing, believing, and trusting the process; with consistency, dedication, commitment, diligence, resilience, and God by your side, trust me, you will get those desired gigs and jobs of yours. We are in this together. I'm rooting for you🤗. Before I drop my pen, I want to tell you that, You are amazing. Yes, You🥰 I believe in the process. I'm enjoying and trusting the process. So, I'm documenting both my successes and struggles. Here is the link to the post I was referring to. You can catch up here 👇 https://lnkd.in/dRhCtQCA Good morning everyone. Have a blessed and lovely day🤗. #UIUXDesign #process #growth #textanimation #animation #mobileapp #shoeorderingapp #heelshoes #prototying #dontgiveup #winnersneverquit

Good day fams 😊 Came across an inspiring quote that says: " Everything you've ever wanted is on the other side of fear So do it! Do it afraid" It's a new month, let's move mightily this month without fear as an hindrance! 🔥 🔥 🔥 Designed a Nike shoe app, what's your thought? ***** Open for design gigs 🤝 #Uxfoundry #productdesign #uidesign #appdesign #UXdesign #career #christardesigns

I guess we're bringing fit checks to LinkedIn now. You're welcome. In other news, Iscicle just launched merch!! Little backstory? Absolutely: We launched our MVP on October 29th and my cofounder's birthday is on October 31st. For his gift, I got us both embroidered sweatshirts with Iscicle's logo. He loved them, but hesitated, "Isn't it too early for this?" When you launch an MVP, you have high hopes but truly, don't know what's going to become of it. Will it stay the same, will you need to pivot, will you even be the same product 6 months later? Well, here we are, a little over 9 months later, and my enthusiasm that might be a little over the top sometimes remains intact. We now have an iscie-man, a squad of tens of thousands of iscies, and the cutest, coolest, most brat, demure, pinterest-y merch that you ever did see. We walked around SF in our iscie-man outfits yesterday and honestly, it was such a cool reminder that you can quite literally create something out of nothing. You want it to exist, you think it needs to exist? You can make it exist. That's been the goal from the start - to make this dream of supporting international students a reality. Now we get to do it more stylishly. and you do too, right here: https://lnkd.in/guYbsFjz