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"Brands need a plan to thrive in the renaissance of hyper-experiential retail." As Rhonda Hiatt of Clear M&C Saatchi so eloquently points out in this Retail Customer Experience write-up, we're on the cusp of a retail renaissance driven by Gen Z and other younger customers who - despite their digital nativity - demonstrate a strong preference for shopping in store. Global management consulting firm Kearney surveyed Gen Z shoppers and found that an overwhelming 81% prefer to shop in store. This same survey found that more than half of Gen Z shop in-store because it "helps them disconnect them from the digital world." Separately, a recent study conducted by Canvas8 found that 58% of consumers believe that immersive experiences will influence their next purchase. What this all means is that younger shoppers - whose purchasing power will only grow in the years to come - are driving a renaissance of hyper-experiential retail, rewarding retailers that invest in immersive shopping experiences to bring their customers closer to the brands they love. #retail #fortheloveofretail #retailinsights

Are retailers listening to consumers and preparing for the imminent hyper-experiential retail renaissance?

Are retailers listening to consumers and preparing for the imminent hyper-experiential retail renaissance?

retailcustomerexperience.com

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