A strong boilerplate can make a difference in your association’s communications. O&U CEO Colleen Lerro Gallagher breaks down why this brief statement is key to consistent branding, clear messaging and saving time across press materials in this week’s Association Insights. Does your team use a boilerplate? Join the conversation below! #AssociationInsights #MediaRelations #Boilerplate #OnWrdUpWrd #Communications
📄 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧’𝐬 𝐁𝐨𝐢𝐥𝐞𝐫𝐩𝐥𝐚𝐭𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 📄 In this week’s Association Insights, I’m covering why a solid boilerplate is essential. •𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐂𝐥𝐚𝐫𝐢𝐭𝐲: A boilerplate quickly explains who you are and what you do, helping journalists and the public understand your impact. •𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Using the same boilerplate reinforces your message across all press materials, supporting a strong, recognizable brand. •𝐒𝐚𝐯𝐞𝐬 𝐓𝐢𝐦𝐞: A pre-written, polished description ensures accuracy and consistency without needing to start from scratch. A small piece of content, but a big influence on how your organization is seen. 💬 Does your association use a boilerplate? Share your thoughts! #AssociationInsights #MediaRelations #Boilerplate #OnWrdUpWrd #Communications
