It feels like opponents of cultivated meat wrote this article. "Lab-grown meat" is peppered throughout, a term aggressively unappealing if not downright pejorative. The Times shouldn't be squelching category innovations by choosing to use such biased terms. "Cultivated meat" is ascendant, and the Times should get on board. #naming https://lnkd.in/g7H3e3WV
Principal at NameFlash (TM)
10moWords matter. Incontinence versus light bladder leakage. Impotence versus erectile disfunction.