Oper Credits’ Post

Gone are the days of a single marketing generalist who can do everything. In the modern marketing world, a well-structured B2B marketing team often includes a variety of roles, each contributing unique expertise to achieve your company’s marketing goals.  Since the advent of the Internet followed by more and more social media platforms, smartphones, tablets, SEO, pay-per-click advertising, and constant platform and technology changes, the amount of expertise and knowledge needed in a marketing department has exploded, and it is impossible for one person to expertise in all areas. So as a B2B CEO, when you’re ready to make a serious investment in marketing, getting started can be a daunting task, especially when it comes to deciding which positions to hire when building your first marketing team. Whether you’re considering hiring in-house, outsourcing to agencies, or exploring the option of a fractional CMO and marketing team, it’s important to first understand the different roles that make up a typical B2B marketing team. Depending on the size of the company, one person may have to roll up their sleeves and handle more than one of these functions, or often some of these functions are managed in-house, and others are outsourced.  Understanding these different marketing roles will help you to better gauge which roles you need first, which roles can be combined, and what type of experience your in-house hires or outsourced marketing people need to bring to the table.  Read more: https://bit.ly/3pYr6xp #fractionalCMO #b2bmarketing #newinitiativesmarketing #marketingteam #industrialmarketing #technicalmarketing

Business are suffering with Marketing teams. They feel trapped with no-clue spending and unplanned results. Business owners are considering Marketing Managers are Budget-Waste! THIS SHOULD NOT BE THE CASE Marketing function in 2020 is Lead Generation and Sales makers like never before. By contracting us, you will have he option of hiring an Expert Marketing Manager who is ready to build your marketing plan, implement it and manage your marketing team and Social Media agency. You may want to hire the entire Marketing team fully functioning from day 1 without overheads costs, JUST OUTSOURCE THE MARKETING MANAGEMENT to us! More details: https://lnkd.in/dMvs5HYS Interested? Let's connect via WhatsApp: +201013198255 #marketing #marketingoutsourcing #fintech

Below are some Growth & Performance Marketing Leadership professionals I've recently engaged with. Rest assured, my network of growth, performance, and lifecycle marketing professionals is extensive and diverse, spanning the US. The profiles below are just a snapshot of the level and quality I engage with. Please do get in touch to discuss any of the profiles below or your needs at the Marketing Leadership level (Director to SVP). 📍 Austin, TX - Remote/Hybrid  💻 Head/VP of Growth Marketing (D2C Subscription / Food & Drink)  💡 Scaled direct marketing spend from $15m to $50m while maintaining strict LTV:CAC ratio guardrails. 💰 $250k-$280k 📍 NYC - Hybrid/Remote  💻 Director/Head of Performance/Growth Marketing (D2C Home/Health & Wellness) 💡 Reduced overall customer acquisition costs by 20% through channel optimization.  💰 $220k+ 📍 NYC (from July) - Hybrid  💻 Director of Performance Marketing (eCommerce/Telehealth/Homewear/Marketplace) 💡 Instrumental in overhauling the user journey at an earlier startup to enable effective performance marketing.  💰 $180-$200k 📍 NYC - Hybrid 💻 Senior Director/Head of Growth (D2C Subscription/Food & Drink) 💡 Built out the affiliate marketing program, which became a top acquisition channel.  💰 $190k-$200k E:Alex@AcquireDigitalTalent.com #growthmarketing #performancemarketing #usa #dtc #d2c

Gone are the days of a single marketing generalist who can do everything. In the modern marketing world, a well-structured B2B marketing team often includes a variety of roles, each contributing unique expertise to achieve your company’s marketing goals.  Since the advent of the Internet followed by more and more social media platforms, smartphones, tablets, SEO, pay-per-click advertising, and constant platform and technology changes, the amount of expertise and knowledge needed in a marketing department has exploded, and it is impossible for one person to expertise in all areas. So as a B2B CEO, when you’re ready to make a serious investment in marketing, getting started can be a daunting task, especially when it comes to deciding which positions to hire when building your first marketing team. Whether you’re considering hiring in-house, outsourcing to agencies, or exploring the option of a fractional CMO and marketing team, it’s important to first understand the different roles that make up a typical B2B marketing team. Depending on the size of the company, one person may have to roll up their sleeves and handle more than one of these functions, or often some of these functions are managed in-house, and others are outsourced.  Understanding these different marketing roles will help you to better gauge which roles you need first, which roles can be combined, and what type of experience your in-house hires or outsourced marketing people need to bring to the table.  Read more: https://bit.ly/3pYr6xp #fractionalCMO #b2bmarketing #newinitiativesmarketing #marketingteam #industrialmarketing #technicalmarketing

🚨𝐈'𝐦 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐡𝐢𝐫𝐞!🚨 🎯 𝐖𝐡𝐨 𝐚𝐦 𝐈? - A senior 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 specialist with a proven track record in full-funnel marketing: ⭐️ Building brands people can’t ignore ⭐️ Generating pipelines that actually convert ⭐️ Retaining customers and increasing LTV ✨ Specialist in: 𝐅𝐢𝐧𝐭𝐞𝐜𝐡, 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬, 𝐒𝐚𝐚𝐒 (from start-ups to global giants) 💬 Don’t just take my word for it…Here’s what Huw Davies, CEO at Ozone API, had to say: "𝘛𝘳𝘪𝘤𝘪𝘢 𝘙𝘰𝘨𝘦𝘳𝘴, 𝘺𝘰𝘶’𝘷𝘦 𝘩𝘢𝘥 𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘢𝘵 𝘖𝘻𝘰𝘯𝘦, 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘯𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯. 𝘞𝘩𝘰𝘦𝘷𝘦𝘳 𝘺𝘰𝘶 𝘦𝘯𝘥 𝘶𝘱 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘯𝘦𝘹𝘵 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘷𝘦𝘳𝘺, 𝘷𝘦𝘳𝘺 𝘭𝘶𝘤𝘬𝘺 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘺𝘰𝘶 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺." 🕒 𝐖𝐡𝐞𝐧? Full-time or fractional – I’m flexible! 💡 𝐖𝐡𝐲 𝐧𝐨𝐰? January’s around the corner – time to get your marketing ducks in a row 🦆🦆🦆. 👉 Let’s chat if you’re ready to level up your marketing game. 📩 Drop me a message, and let’s make it happen! #fintech #b2b2marketing #saasmarketing #fractionalcmo #marketing

I am on the lookout for a Marketing Manager who's all about B2B start-ups and knows their way around brand guardianship, LinkedIn accounts, and community management. Here's the lowdown: 👉 Brand Guardianship: You're the go-to person for protecting and nurturing the brand. Your mission is to keep it consistent, relevant, and memorable. 👉 B2B Start-ups Savvy: You thrive in the dynamic world of start-ups. You understand the unique challenges and opportunities they present, and you're excited to dive in and make things happen. 👉 LinkedIn Expertise: You're no stranger to LinkedIn. Crafting engaging content, growing our audience, and fostering meaningful connections are all in your wheelhouse. 👉 Community Management: Building communities is your thing. You know how to create spaces where people feel valued and engaged, driving loyalty and advocacy. If this sounds like your cup of tea, let's chat! Drop me a message or hit that apply button. Can't wait to hear from you! #MarketingManager #B2BStartups #LinkedInExpert #CommunityManagement #Marketing #B2B

If it's time to build a marketing team, who would you hire to grow your B2B software company? And how do you avoid hiring those too senior to get their hands dirty, or too junior to lead strategy? 🤷♂️ I often get asked on who to hire first: - Junior marketeer or experienced leader - Generalist, specialist or T-shaped - Corporate or start-up background - A Product, Content, Paid or Growth Marketeer - Someone with industry and/or SaaS experience There is no one-size fits all approach. It depends your business, needs and goals. ❌ There's a few common mistakes I see and hear: - Hiring too senior, too soon; CMO/VP as 1st hire - Hiring too inexperienced (interns or juniors) - Hiring a specialist (channel focus may change) - Job spec too broad (CMO & digital wizard in 1) 🔍 What you need will depend on a few things: - Have you achieved product-market fit? - Do founders have any marketing experience? - Is it a complex or high velocity sale?  - Do you have a product- or sales-led approach? - How technical or industry-specific is the solution? - What channels have proven to work? - Is there any external support? (agency/consultant) A 1st marketing hire should focus on experimenting, learning, adapting & scaling. ✅ In most scenarios, a medior T-shaped marketeer will do the trick; - A marketeer with 3-5 years experience - Experience at a high-growth B2B SaaS scale-up - Hands-on first, strategic second - Generalist as much as possible - Deep expertise in most important channels 💪 Additionally it would be great if this person is;  - Analytical, data fluent and tech savvy - Capable of growing into a 'Head of' role What would you add? What has (not) worked for you?

🌟 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗦𝗽𝗮𝗰𝗲! 🌟 We are excited to present a highly skilled and results-driven marketing professional with extensive experience leading teams and delivering growth for two major UK-based payment companies. With a proven track record in demand generation, account-based marketing (ABM), PR & communications, brand management, and marketing operations, she is ready to bring her expertise to a new challenge. 🚀 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Generated £1.9m in qualified pipeline for a leading payments company in 2023 and £3.2m in 2022 by building out a growth marketing function and strategy. - Increased enterprise qualified leads through partnerships from 35% to 50%, supporting overall revenue growth. - Launched a comprehensive go-to-market strategy for expansion into new industries (F&B, hospitality, and platforms), securing first conversations with several household-name clients. - Led integrated ABM campaigns that boosted target account engagement by 40% in one quarter, showcasing her ability to execute across multiple marketing disciplines. - Elevated brand visibility in key markets, contributing to a 40% growth in LinkedIn followers in six months through strategic digital campaigns. - Built a data-literate team, driving an improvement in conversion rates from 42% to 60% by aligning marketing with sales, business development, and customer success. - Successfully delivered multinational marketing campaigns driving MQLs across 13 markets and securing tier 1 PR coverage in the Financial Times. 💼 𝗪𝗵𝗮𝘁 𝗦𝗵𝗲’𝘀 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿: - A scale-up payments business (50-300 employees) expanding into new verticals or territories. - A company with a strong, collaborative culture where leadership clearly communicates its mission and vision. - An environment that values data-driven marketing and encourages creativity in its marketing strategies. - A business that recognizes the revenue-generating impact of marketing and its critical role in driving growth. 💰 Salary Expectations: £110K - £120K per annum If your business operates within the payments ecosystem and you’re seeking a proven Head or VP of Marketing, reach out to me for access to her full CV. #Payments #Marketing #ABM #GrowthMarketing #DemandGeneration #HeadofMarketing #VPofMarketing #Hiring #Talent #LookingForWork

💡 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿? Or maybe you're tired of campaigns that drain your budget but don't deliver real results. 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁 𝗺𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘆𝗼𝘂. Last year, Boris led a team as the Community Manager for a digital agency, managing creative content and advertising for 𝗳𝗶𝘃𝗲 𝗺𝗮𝗷𝗼𝗿 𝗮𝘂𝘁𝗼 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝗿𝗮𝗻𝗱𝘀. We faced common industry hurdles: insufficient MQLs, a need for demo sign-ups, and a need for content that moves the needle. To tackle these, Boris introduced 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗼𝘄𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗰𝗮𝗿 𝗮𝗻𝗱 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝗹𝗲𝘃𝗲𝗹𝘀, pushing us to find what truly resonated with potential buyers. And the result? 𝗔 185% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝗮𝗿 𝘀𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 12 𝗺𝗼𝗻𝘁𝗵𝘀𝗅 Here’s how we did it: - Strategically managed budgets between $15𝗞 𝗮𝗻𝗱 $45𝗞/𝗺𝗼𝗻𝘁𝗵 to maximize ROI. - Crafted creative content tailored to each dealership’s audience. - Mastered Meta Advertising to get precise with targeting, ensuring every ad dollar counted. - Used monday.com for streamlined project coordination. 🔹 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗯𝗲 𝗗𝗼𝗻𝗲: Drive qualified leads, streamline creative processes, and align content with business growth. 🔹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲: Lack of MQLs, inconsistent demo sign-ups, no unified creative content strategy. If you want results—not just promises—take a look Boris's my full profile. Watch my video for more insights and 𝗿𝗲𝗾𝘂𝗲𝘀𝘁 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘁𝗼𝗱𝗮𝘆 to see how I can help drive your growth!

🚀 We’re Hiring! Digital Marketing Superstar Wanted! 🚀 Are you a digital marketing pro ready to take on big challenges and thrive across diverse industries? We need YOU to drive the growth of five exciting companies! 🎯 Here’s what’s waiting for you: 📍 Global real estate platform & an IT digital services company 📍 Three SaaS ventures – AI, large-scale data processing, and fintech 🔍💼 📍 Green transformation initiatives on the path to Net Zero 🌱♻️ 📍 A game-changing fire suppression solution – smart, safe, and reliable 🌍🔥 Our target markets span EU, USA, GCC, Asia, and North Africa. 🌏 We need someone who: ✅ Understands our offerings fast and reads the market like a pro 🎯 ✅ Thinks ahead and brings new ideas every day 💡 ✅ Collaborates seamlessly with management to make ideas reality 🎬 ✅ Manages multi-industry strategies with unstoppable passion 💥 Here’s the challenge: Send me an email that stands out—so much so that just by reading it, I'll know you’re the one. Ready to make a difference? Let's talk! #MarketingSuperstar #DigitalMarketing #RealEstateTech #SaaS #AI #GreenTransformation #Fintech #NetZero #SafetyInnovation #HiringNow #MarketingJobs