Optable’s Post

PubMatic's new whitepaper outlines key strategies for publishers to navigate new privacy regulations and signal loss, emphasizing the importance of audience addressability for effective monetization. Read the Latest full News - https://lnkd.in/dgk2_5Hz #MarTech #MarTechedge #PubMatic #DigitalAdvertising #AdTech #PrivacyRegulations #Addressability #Monetization #FirstPartyData #SecondPartyData #ContextualTargeting

TripleLift Audiences currently boasts 33B daily ad requests across 1,400 segments and 1B consumer profiles — all addressable without third-party cookies! By the way, I’m officially certified in TripleLift Audiences, so if that little tidbit piqued your curiosity, I've got plenty more I'd love to share with you. Check out our resources page —> https://lnkd.in/ekGTz3st Or DM me so we can get started! #adtech #programmaticadvertising #privacy #deals #nativeadvertising #digitaladvertising #TripleLiftAudiences #firstpartyexpert #TLAseller

TripleLift Audiences currently boasts 33B daily ad requests across 1,400 segments and 1B consumer profiles — all addressable without third-party cookies! By the way, I’m officially certified in TripleLift Audiences, so if that little tidbit piqued your curiosity, I've got plenty more I'd love to share with you. Check out our resources page —-> https://lnkd.in/esxEvgrR Or DM me so we can get started! #adtech #programmaticadvertising #privacy #deals #nativeadvertising #digitaladvertising #TripleLiftAudiences #firstpartyexpert #TLAseller

Take a look at what our CMO, Amit Kotecha, has to say about cookie deprecation and how Quantcast is solving for the addressability gap. One takeaway that I loved, " ...we're seeing that our modelled conversions are now actually informing our cookie conversions, as well as vice-versa. We've become so good at predicting modelled data that it's actually informing the deterministic data, the other side of the business. And I find that fascinating; eventually that's going to be the case for everyone." Please reach out to me if you'd like to discuss how Quantcast can help reach the unreachable and solve for your company’s addressability gap!

Three months since Google began its Protected Audience experiment, the results are coming in – but are they enough for advertisers to prepare for cookie deprecation day? Amit Kotecha, CMO at #Quantcast, has crunched the numbers and gives his verdict. Read the full article on Performance Marketing World https://lnkd.in/gkrvvJs5 #CookielessFuture #PerformanceMarketing

🛡️ Attention advertisers! Google's new verification programs are all about enhancing trust and safety for users. Learn about the steps you may need to take and how it impacts your ad visibility. Stay compliant and build credibility with your audience. #GoogleAds #TrustAndSafety 🛡️🔒

Placing our App Science® Pixel is simple. Simply apply the impression pixel where an impression is served. Our technology begins tracking audience insights within a matter of days, providing advertisers with real-time data for immediate optimizations. Take a look at the step-by-step process for our Pixel Certification. 👇 If you're interested in becoming a certified partner, or to learn more about how we can help you measure your partners, schedule a meeting with our team: https://lnkd.in/g2s3V49z #Impressions #DataAnalytics #Pixel

VideoAmp is consolidating a fragmented audience space https://lnkd.in/emBbGvMs

𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀’ 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘁𝗼 𝗱𝗼 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿: 🚨 ➡ Upgrade to Consent Mode V2!! Remember: Less data equals poorer performance. 😰 Google Ads has recently undergone significant changes, and some data and features may soon vanish. 😱 For advertisers who want to continue using: -Remarketing -Customer Match -GA4 Audience Lists -Lookalike Audiences Consent mode V2 is a concern. But act fast—it needs to be in place by March.

It’s that time of year again when Google gets us all excited by announcing new features and product updates within Google Ads 😎 I’m personally looking forward to seeing asset level insights for Pmax - I think everyone would argue that this should have been available much sooner. It’s also interesting that audience lists of just 100 users can now be used for lookalike segments in Demand Gen. I’m not sure if such a small seed list is going to provide Google with the data it needs to ensure it’s finding enough similar people but it’s something I’ll definitely be testing once available! #ppc #paidsearch #googleads