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Under reported: UK Competition & Markets Authority are investigating Google's Gernral Search and Search Advertising Service Consultation Deadline: Responses to the CMA’s consultation must be submitted by 3 February 2025. https://lnkd.in/dU3Xh-_S

Google Ads is a black box within a black box within a black box. A Matryoshka doll of black boxes. So is Meta Ads. And so will be every digital ad platform as time goes on. I read an interesting article by the American Marketing Association this weekend describing a second-order effect of these environments called "divergent delivery." The AMA fears this effect could be destroying the validity of A/B tests. I'll share some thoughts about this over at the Smarter Ecommerce (smec) page later this week, so keep your eyes open!

I'm excited to share that I've just published a new blog article on bcwebwise's official website. In this article, I explore Google's recent decision to backtrack on its third-party cookie ban and what this means for marketers and advertisers. Don't miss out on this crucial update! Check out the full article here: https://shorturl.at/qaDJU #BlogPost #Google #ThirdPartyCookies #DigitalMarketing #Advertising #BCWebWise #LinkedInUpdates

We discovered crazy discrepancies between products in terms of performance within Google Ads. Any ecom owner/marketer who takes Google Ads even a bit serious, would regularly look at the performance of the products. This is a reminder to do so on every time span available (e.g. week/month/YTD/etc). You might get some new insights. You see, sometimes a person clicks on the ad and is not yet ready to buy. Later on, the person might see your ad or have a thought about your brand, and decides to buy weeks later. (That’s why you also need to understand the difference between regular conversions and conversions by time). You might discover, like us, that the time to convert for some products is way longer than expected, so a “loser” product might just turn into a “winner”. TLDR: check your product performance on a longer time span today, and make your choices based on that! 

📌 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐀𝐬𝐬𝐞𝐭 𝐋𝐚𝐲𝐨𝐮𝐭 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐨𝐧 𝐌𝐨𝐛𝐢𝐥𝐞 📱 Google is always 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐥𝐚𝐲𝐨𝐮𝐭𝐬 𝐚𝐧𝐝 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 in its search results. Below, you can see current tests of 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐬𝐬𝐞𝐭𝐬 on mobile. The variation on the right, which shows the location asset 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐞 𝐭𝐢𝐭𝐥𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐬𝐞𝐜𝐭𝐢𝐨𝐧, is likely the newest one, as Google previously used to display extensions at the bottom of the ad. Note that this may not be a complete preview of all the variations currently running live. 💭 Google's latest initiatives, including digital coupons for Maps, showcase their continued efforts to bridge the gap between online and brick-and-mortar stores. 🛒 What are your thoughts? ------------- ♻ Like or Share this post to spread the word 🔔 Connect with me for the latest news on #GoogleAds and #MicrosoftAdvertising! 🚀 Follow me, Hana Kobzová, and hit that 🔔 icon to ensure you stay updated. #PPC #SEM #PPCadvertising #PPCmarketing

Wondering why your Google Ads aren't performing? The answer might be in your price tag. Okay, I get it. If you’re trying to build a brand, you want to charge premium prices in order to improve margins, have better profitability, yadda yadda. And in principle, I have nothing against this. In fact I’m all for it. However - and that’s a big however - people tend to forget Google Shopping is, in the end, a price comparison engine as well. In fact, we’ve recently had a few clients’ ad account performance simply go down because a new competitor entered the market, with a better priced product, indistinguishable from our client’s product range. This can be really dangerous. If a new competitor understands your market, and is able to craft a new offer which is more compelling, you are going to lose the auction. No matter how hard you try to ‘out-media buy’ the new competitor. And that’s where the key to improving your performance lies - your offer. If you’re doing everything right on the platform, and it’s still not working, then usually it’s got something to do with your offer. Being able to understand this and convince your client to adapt their strategy can be hard. It can also be hard to admit that maybe people might not think as highly of your brand as you do yourself. That’s why it’s mega important to always have a good offer that draws new customers into your funnel. #googleads #ecommerce #marketing

🔍 What is AIDA in advertising? Learn about the components of the AIDA model, its connection to the sales funnel, and other marketing approaches to measuring media impact. Find all the answers in our new article! 📖✨ Read here: https://lnkd.in/eMFRrT2E

Rescue Your Underperforming Google Shopping Ads” Audit Your Product Feed - Keyword-rich titles: “Eco-Friendly Cotton T-Shirt for Summer” beats “T-Shirt” every time. - Crisp images that actually show product details. Segment by Margin - High-margin items can handle higher bids. - Don’t lump everything into one campaign. Leverage Negative Keywords - Block irrelevant searches that bleed budget. - Review search terms weekly to catch random queries. A product feed that actually matches what people search for is half the battle. Tidy it up, and your Shopping Ads can surge.

Many eCommerce brands promote less popular products in their Google and Meta ads. Such products are usually out-of-date, have limited inventory, or fail to attract customer interest. While they may drive traffic, they fail to convert into sales, ultimately burning the advertising budget. By excluding overpriced and underperforming products, you can optimize your marketing budget more effectively. Drop me a message 🖖🏻 and I’ll share a list of insights you can use for your analysis.

What's New in Advertising: Policies, Restrictions, and How You Can Navigate Them for Success