Optus Stadium’s Post

The AFL footy final season is here, and with the grand final just around the corner on the 28th of September, there's a sense of excitement sweeping across Australia. For stadiums, arenas, and hospitality venues, this period represents a golden opportunity to enhance fan engagement and capitalise on the influx of eager spectators. From local pubs to major stadiums, fans are flocking to catch the action live or via big screens, creating a shared experience that transcends the game itself. In this dynamic environment, the role of POS systems cannot be overstated. Modern hospitality venues rely on streamlined solutions to handle the surge of orders, reduce wait times, and enhance overall customer satisfaction. Whether it's managing seamless food and beverage delivery, handling payments, or engaging fans with promotions, technology plays a crucial role in amplifying the fan experience. As we gear up for the AFL grand final, venues need to ensure they're equipped to handle the rush and make the most of this iconic sporting moment. At the intersection of sports, technology, and hospitality, there is a unique opportunity to bring people together, delivering memorable experiences that last far beyond the final siren. #swiftpos #MCG #AFLFinals2024 #stadiumPOS

This is an important point when considering the switch to digital, a key benefit for our stadia and arena clients has been the use of digital signage/ screens in conveying important safety information to attendees. Our digital screens and user friendly Content Management System allows venue operations team to quickly react to a situation and get the message out to thousands of attendees. #digital #digitalscreens #digitalsignage #stadia

More reasons why brands should partner with us and our stadiums - growth in games, growth in events, growth in attendance = more eyeballs 👀 Getting ready for 2025!! View the fixtures and stadiums below 👇

Virtual Venue and ARENA events + venues are joining forces 🤝 to transform event planning and venue operations for sports events CONCACAF Gold Cup and CONCACAF Nations League ⚽ blending software and operational expertise. “We are excited to partner with Focus BC as the official collaborator for managing and executing operational planning, alongside other advanced tools, on the Virtual Venue platform. With our extensive expertise in organizing world-class sports events, combined with the innovative capabilities of the Virtual Venue interface, we are poised to bring transformative change to the industry.” Andre Luiz Cavalcanti Frota, B.Arch, MBA, Arena EV's Sports Architecture Lead for Middle East, Europe, and North America. Read more about it here 👉 https://lnkd.in/dYex3yVv #EventPlanning #Venues #SportsEvents #Partnerships

Elevating the fan experience and eliciting that one of a kind, positive emotional response when the fan seamlessly interacts with our technology is what we are all about at #GlobalPayments 🤝

Stadiums & Venues 🏟 This summer's Euro's have seen a whopping 2.7 million tickets sold across the tournament! 🎟 With this huge number of fans in and around stadiums, being able to instantly display critical safety information becomes a crucial component for stadium operators! This is where digital displays can have a huge impact. By installing digital screens and signage, stadium operators can ensure the safety and well-being of fans through: Real-Time Alerts 🛑 Directional Guidance ➡ Health and Safety Protocols 💟 Emergency Notifications ❗ Lost and Found Announcements 🚸 Accessibility Information ♿ Incorporating digital signage is a smart investment in safety, enhancing the fan experience while providing peace of mind for stadium operators. Find out more 🔗 https://lnkd.in/eKWNw6y7 #fanexperience #digitalsignage

The combined revenues of Premier League clubs increased significantly from the 2021/22 to the 2022/23 season due to several positive factors, including the lifting of pandemic restrictions, improved broadcasting and commercial deals, higher matchday and merchandising revenues, and strong participation in European competitions. Focusing on matchday and commercial revenues, which are considered more controllable by clubs, we see a substantial 14% uplift in non-TV revenues. The majority of this increase can be attributed to improved commercial revenue streams. The return of fans to stadiums in full capacity significantly boosted matchday income, while clubs also capitalised on their brand value to secure lucrative sponsorship and commercial deals. These positive developments highlight the strategic efforts of clubs to enhance their financial performance through better engagement with fans and stronger commercial partnerships.

Day 19: High ROI and Revenue Generation Generating revenue from a stadium requires a strategic approach that goes beyond ticket sales. Premium VIP packages, luxury suites, naming rights, and branded sponsorship opportunities add substantial value. Digital advertising, AR fan experiences, and exclusive event access keep fans engaged and returning. Hosting multiple events—sports, concerts, and community gatherings—also widens the revenue base, making the stadium profitable year-round. A well-rounded revenue strategy turns a stadium into an economic powerhouse that supports the community and stakeholders’ financial goals. How do you optimise revenue in your stadium projects? Adrian Griffith Consulting (AGC) #StadiumDevelopment #Cricket #SportsInfrastructure #Sustainability #Construction #ProjectManagement #30DayChallenge

Ticketek Australia's renewed partnership with Suncorp Stadium is more than just a contract extension—it's a signal of the growing importance of tech-driven fan experiences. Ticketek Australia's renewed partnership with Suncorp Stadium is a strong step toward modernising fan engagement. With plans for enhanced mobile ticketing, contactless entry, and better accessibility, this collaboration is setting new expectations for fans attending live events in Australia. In an era where seamless, tech-driven experiences are key to fan loyalty, partnerships like this underscore the role of technology in shaping memorable live events. Read more here https://lnkd.in/gV-jA2ZJ It’s exciting to see innovation in our local industry—but is there potential for even more growth in Australia’s approach to fan experiences? 🔍 What are your thoughts? Could initiatives like these lead to a new standard for live events in Australia? Let’s discuss the future of fan experiences in Australian sports! #SportsBusiness #FanEngagement #TicketingInnovation

A stadium can be an advantage or a problem. Why? 👉 The stadium is the home of the club. It's much more than a place to sit for 100 minutes. ✅ A competitive advantage A stadium owned by the club: ✔ Increases revenues ✔ Raises the level of the entertainment experience ✔ Builds fan loyalty 👉 The way we experience stadiums will change in the coming years. ✅ The average age of stadiums ☑ England: 35 years ☑ Germany: 38 years ☑ Italy: 68 years ✅ Stadiums Owned by the Clubs ☑ England: +80% ☑ Germany: +80% ☑ Italy: 24% Not every club can afford a new stadium, but it must be the number one goal of all clubs. ❓What is your favorite stadium? #footballbusiness #linkedinsports #strategy