Orbit World Travel (NZ)’s Post

In the ever-evolving hospitality industry, hotels are continuously seeking innovative ways to enhance guest experiences and boost revenue. One powerful yet often underutilized strategy is the optimization of outdoor areas. Here’s how investing in these spaces can lead to significant financial gains: Relaxation Zones 🌅 : Creating inviting outdoor lounges or poolside cabanas encourages guests to spend more time on the property. This can lead to increased spending on drinks, snacks, and other services. Recreational Activities 🏃♂️: Offering outdoor fitness classes, yoga sessions, or even guided nature walks can enhance guest satisfaction while generating additional income through class fees or memberships. Event Spaces 🎉: Beautifully landscaped gardens or rooftop terraces can serve as perfect venues for weddings, corporate events, and social gatherings. These spaces can be rented out, creating a substantial new revenue stream. Al Fresco Dining 🍽️: Outdoor dining areas can attract both guests and locals, especially during pleasant weather. Adding a scenic patio or rooftop dining space can increase food and beverage sales, drawing in those looking for a unique dining experience. Investing in outdoor areas is not just about adding amenities; it’s about creating memorable experiences that encourage guests to stay longer and spend more. By creatively using outdoor spaces, hotels can enhance their appeal and significantly boost their bottom line. Check out a few ways Ledge is involved with helping guest create memories outdoors! #HospitalityIndustry #HotelManagement #OutdoorSpaces #RevenueGeneration #GuestExperience

Delta's new JFK lounge is a savvy business move.🛫✨ With airline profits down, Delta's investing in luxury to win over top spenders. The new Delta One Lounge at JFK offers exclusivity and comfort, featuring a Sky Deck, private workspaces, and even a spa.💆🏼♀️   This strategy goes beyond fancy perks—and crafts an experience that cultivates loyalty. Delta understands that luxury is about making premium customers feel special, ensuring they keep coming back.😉 What do you think of Delta’s approach? How can we better optimize this strategy in beauty? I’ve got a few ideas for the brands I work with. 😉 #LuxuryTravel #BusinessStrategy #DeltaOne #TravelInStyle #CustomerExperience #LuxuryLife

Brand Substance helps to set the tone for culture within the business - more from my chat with Chris Barnard on hotel branding and marketing #hotelbranding #hotelmarketing #brandsubstance ##brandstrategy

Brand Substance helps to set the tone for culture within the business - we enjoyed our chat on hotel branding and marketing. Thank you to our web & digital marketing partner Chris Barnard #hotelbranding #hotelmarketing #brandsubstance ##brandstrategy

You've just walked into a hotel lobby. The air smells faintly of lavender, the reception desk gleams, and a friendly staff member greets with you a smile that is as warm as a summers day and as enthusiastic as a Labrador at a park... Culture is that unique blend of ingredients that makes everything taste just right and boosts the loyalty and affinity of your guests. It's how you take someone from a good stay to a GREAT STAY. Setting a great culture through having a strong brand is one of the best way to get out-sized results for any service business, particularly for a hospitality and leisure business. It comes down to a laser-type focus on Values, Mission and Purpose as Gemma Johnson from Emotion Brands succinctly puts it. #branding #marketing #sales #insights #advertising #promotion #hotel #leisure #hospitality

56% of Britons opted for a local escape last year, and as the cost-of-living crisis continues, staycations are poised to maintain their popularity into 2024.  However, there's a new contender in the realm of travel – sleep tourism. The search term has surged by a staggering 1,100% in January and February alone.  And, with 63% of travellers struggling to get a good night's sleep while on holiday, the potential impact on repeat custom is undeniable.    Attracting new visitors, and ensuring they return, will be a key concern for leisure centres up and down the country. So, how can you make your hotel more comfortable?    With an extensive inventory boasting 31k products and next-day delivery on a huge range of stock, Nisbets and our sister brand Mitre, can be your trusted partner for all your bedroom supplies.  To find out more, connect with James Bartlett or visit https://lnkd.in/evmu8MpB   #HospitalityTrends #CustomerRetention #HotelComfort #Nisbets #Mitre 

A five-step plan to start generating F&B revenue (that doesn't include your in-house guests) 1/ Think big, start small - Meet your neighbourhood 2/ Nail the first 1km square 3/ Keep increasing the radius as you go 4/ Create demand 5/ Don’t prioritise in-house over external guests Why? --> It's free --> It's targeted --> It's different --> It's measurable Focus on the neighbourhood It's the most sustainable way to grow (without paying through the nose to get there!) If you agree? ♻️ Like, Repost & Share #innovation #future #hospitality #hotels

Boutique, lifestyle and luxury hoteliers listen up. Join Eloise Hanson, Editor - Hospitality Boutique Hotel News and Matthew Prosser and your fellow hoteliers for our latest invite only Feed Your Mind thought leadership breakfast event sponsored by Agilysys: 'ADR has a ceiling - optimising space and maximising revenue per guest' at BrewDog Waterloo, London Tuesday 7th May, 0830 -1030am with networking. Key themes and discussion topics: • Creative ways to convert communal areas, rooftops, back-of-house spaces into revenue-generating areas (eg. coworking spaces, fitness studios, club memberships, pop-up retail) • Exploring ancillary revenue streams beyond traditional room rates and services (eg. curated experiences, subscriptions, partnerships with local businesses), and strategies for success • How technology and guest data can be best leveraged to personalise offerings and drive upsell opportunities • Identifying the most impactful KPIs to track revenue per guest and measure success beyond occupancy rates (eg. guest satisfaction surveys, F&B revenue per guest, ancillary revenue per stay To apply for a place DM or email Eloise@InternationalHospitality.Media maximum of 30 places. #boutiquehotelier #luxury #lifestyle #hotels

📊 As demand for experiential entertainment continues to grow, Boulebar UK’s new Spitalfields location, opening November 19, is set to make waves in the leisure and hospitality market. The venue combines pétanque courts with a curated dining experience, demonstrating a successful blend of activity-based entertainment and social dining. With the increasing popularity of group experiences and team-building events, Boulebar offers a flexible space for private bookings, corporate events, and parties, signaling new opportunities for event organizers, hospitality providers, and leisure brands. This latest expansion is part of Boulebar’s broader international growth, which includes locations in Sweden and Denmark. For companies in the leisure industry, Boulebar’s expansion reflects the ongoing trend toward multi-functional venues that cater to both casual socializing and structured events. Explore the business potential of this dynamic market segment. https://lnkd.in/eFHghB6h #ExperientialLeisure #B2BTrends #LeisureIndustry #BoulebarSpitalfields #CorporateEvents #GroupBookings

💡 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗜𝗱𝗲𝗮𝘀 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗛𝗼𝘁𝗲𝗹 𝗣𝗿𝗼𝗳𝗶𝘁𝘀 💡 Hotels miss out on potential revenue by not maximising upselling. Let’s change that! 🌟 🌸 Creative Upsells: Offer themed room packages, luxury minibar selections, and unique experiences. 🍷 🎉 Unique Experiences: Host exclusive dining events or local tours. 🍽️ 🤝 Local Partnerships: Partner with local businesses to offer exclusive experiences. 🌉 Leverage technology for successful upselling. Use digital systems to streamline the process. 📲 Link to article is in the first comment. #HotelRevenue #Hospitality #Upselling #HotelManagement #Technology