Founder & CEO @ Nolo Apps - Product Operating Systems for High-Growth Brands like Passenger, Jaded, Rat & Boa, and Wild using tailored Airtable Solutions
CEOs and Founders obsess about the playbooks for scaling a brand. All over X liking 🧵threads. At the same time, their team is hiring for roles like everyone needs a PA. £24,000 buys you ALOT of automation. I'm not saying there isn't a need for junior roles in design, development, buying, production and merchandising, but let's be honest about how much of their time is spent on very low-value tasks. What is the real quality of the data and reports that admins can pull? How well-prepped are meetings compared to the cost of running them? The CEOs and Founders who are writing the playbook are hiring like Everything needs a system Tech is a function of Operations Revenue per head needs to keep going up Small, agile teams > big, slow-moving teams The worst offenders are old-school retail and luxury fashion brands. The complexity of raw materials and the bill of materials drives a ridiculous escalation in administration. The ones you read about restructuring and get press releases about their innovations are hiring admin assistants like crazy because, as all operators know, nothing properly integrates and flows. People fill the gaps. We call these gaps jobs. Admin Assistant jobs. The worst part is the lack of speed. Slow processes kill your ability to react. Slow decision-making. Slow meetings. Slow commute. Whether your brand is hot or not, these operational costs can't be carried out forever. I've not even got into the meeting-for-meetings-sake culture that exists to support the need for admin and reports. #operations #techstacks
