OTB’s Post

Many forget that Repurpose/Upcycling efforts are some of the most important components of the circularity value chain! These projects remind the world that it can be done at scale. Well done Steven Bethell and Bank & Vogue Ltd/Ltée. team! How can we translate to Rags? Wiping Rags are already an incredible way to repurpose clothing/textiles, but this shows that everyone can be creative and do things that are out of the "norm" in their own business!

🎸I LOVE ❤️ Collaborations: The Art of a Perfect Match Collaborations between brands are like marriages of strong personalities. They require more than compatibility: they demand purpose, synergy, and above all, a shared vision. What happens when two giants come together? The challenge lies in balancing each brand’s identity with the “we” they create together. 🎭 An intellectual twist: What if we see it as a collaborative work of art? Think of Picasso and Braque during the Cubist movement: they didn’t dilute each other but complemented their styles to create something innovative. Similarly, brands should focus on co-creating something unique that neither could achieve alone, while respecting and amplifying each other’s identities. This is a concept I explore in my #MasterClass together with Sergio Sancho UVNT Art Fair where we discuss co-creating—from drawing inspiration from a work of art to transforming it into garments or collections that tell a story and resonate with audiences. Esden Business School ❤️ This idea is perfectly illustrated by the Diesel x Lee collaboration, which I came across in a post by Glenn McMahon and HYPEBEAST By transforming unsold stock into hybrid jeans, they have created genderless pieces combining Lee’s American denim heritage with Diesel’s postmodern European sensibility. This collaboration is not only a demonstration of creativity but also an example of how competitors can transcend rivalry in favor of sustainability. 💪🏼 A strategic twist: Instead of asking how to merge two strong personalities, let’s think about how to encapsulate their best attributes into a unique experience that is both ephemeral and impactful. This is where storytelling comes in: crafting a narrative so compelling that audiences can’t help but emotionally engage. Diesel x Lee offers a key lesson: the success of these partnerships lies not just in the union of two brands, but in the story they create together. Which other pairings could rewrite the rules of the game? Carlos Alonso #propellingbrands to #newHightsofsuccess

Being the birthday of "Blue Jeans," May 20th is significant in the history of Jeans. The Blue Jean first appeared on this day in 1873, when one of the American firms received the US patent. 👖 Due to its reputation for being made entirely of cotton, cozy, and incredibly durable, denim gained popularity among people who perform strenuous physical labor, such as farmers and industrial workers like mechanics, miners, and shop floor employees. 👷♂️ 👷♀️ Although there are now super stretch jeans available in the fashion industry and are often called jeggings, the popularity of classic blue jeans continues to rise, demonstrating their lasting influence on our lives and our developing commitment to them. Keep an eye out as we launch a ground-breaking product into the market. 🔜 #CodeEffort #SustainableMerchandise #SustainableFashion #JeansMadeFromCigaretteButts #FashionRevolution #RecycledCigaretteButtMerchandise #RecycleTheButt #SmokingIsInjuriousToHealth #Sustainability #CircularEconomy 

Current production and consumption practices are unsustainable, Sustainable production and consumption refers to the production and consumption of goods and services in a way that does not negatively impact social, environmental, and economic factors. The importance of sustainable consumption and production patterns for achieving the transformational change we require is evident in its incorporation in the SDGs as SDG12 (UNEP, 2018).  Clothing brand Levi’s is using new technology to produce its jeans more sustainably, but it isn’t stopping at production. It is using marketing to encourage sustainable consumption with its campaign, “Buy Better. Wear longer. #SDG12 #SustainableClothing #BusinessTransformation #BuyBetternWearlonger #Levi #CISL https://lnkd.in/dVb2b_ZW

More than meets the eye 🫣 What happens when you get India's First Sustainable Fashion Activist, a PUMA Group Sustainability Expert and PETA Deutschland e.V. together to discuss the pro's and con's of leather and common 'vegan' plant-based or plastic alternatives? Watch this next episode of #KnowYourStuff with Aishwarya Sharma, Veronique Rochet & Frank Schmidt PETA Deutschland e.V. to find out 👇 . PUMA Group #ForeverBetter

🚀 Excited to Launch FIXED’s First Repair Category – Jeans! 🧵 Today marks a big milestone on this journey. After months of planning, dreaming, and beating my head against a proverbial wall, I’m excited/nervous to announce the launch of jeans repair at https://fixed.so 🎉 Why start with jeans? Because they’re the foundation of so many wardrobes, but also one of the most loved (and most over-worn!) pieces we all own. Whether it’s patching a rip, fixing a hem, or reinforcing those well-loved knees, we’re here to keep your denim in circulation—and out of the landfill. 🌱 This is just the beginning. The goal at FIXED - Making repairs easy. is to extend the life of the things we use and make repairs a seamless and key part, not an afterthought, of that journey. Jeans are just the first step—over the coming months, we’re working to roll out services for: 👕 General Clothing 👟 Shoes 👜 Bags 👔 Workwear, and 🎒 Outdoor Gear So if you’ve got a favourite pair of denim in need of love, now’s the time to give them the care they deserve! -> https://fixed.so Here’s to fixing what we love and starting a movement for change, one item at a time. 💚 p.s. if you know a brand, organisation or retailer looking for a repair solution let me know! :) #CircularEconomy #RepairDontReplace #FIXED #SustainableFashion #repairjeans

Enjoy Before Returning, was a response to the fashion industry's tendency to frown upon wardrobing, which is the practice of buying and returning clothes after wearing them once. But what is #wardrobing? Wardrobing is a pervasive trend in today’s fashion landscape, costing the industry an average of $15 billion annually. While other retailers often frown upon this practice, Diesel has chosen a different path. The campaign's message was that Diesel would not penalize customers for wardrobing, and instead encouraged them to enjoy their clothing. In a world where image and fashion norms often dictate our choices, Diesel invites customers to break free from these constraints. It encourages people to embrace their individuality, express themselves, and have fun with fashion. The campaign was a success, reducing Diesel's returns by 9% globally and increasing new customers by 24%. Tell me in #comments what do you think of this #strategy? #marketing #marketinstrategy #branding #brandstrategy #brand #diesel #fashiontips #fashionmarketing #customerexperience

For over 1,000 days, my closet has followed a minimalist theme. 6 shirts, 3 jeans, 2 hoodies, 2 track pants and 4 shorts. That's it. This wasn't just about aesthetics. Did you know it takes roughly 2,700 liters of water to make a single t-shirt and over 5,000 liters for jeans? Cotton is a thirsty crop, and the manufacturing process requires significant water for dyeing, treating, and finishing fabrics. We often hear about sustainability, saving water, and planting trees. But how many of us truly walk the talk? Find one value you deeply believe in and implement a personal change. It can have a ripple effect, inspiring others and creating a positive impact. #sustainablefashion #minimalism #waterconservation #makeadifference

People look for products that deliver on quality and performance. When those products happen to be sustainable, it's an extra win. Studies show that products marketed for their effectiveness and reliability sell better, even if sustainability is part of the story. By focusing on quality, innovation, and performance, you connect with customers who want long-lasting products that work well and align with their values. Take MUD Jeans, a Dutch denim brand that’s all about durability and style. MUD Jeans uses high-quality recycled cotton and innovative production methods to create jeans that last. They market this longevity, showing customers that their jeans don’t need frequent replacement. The message? Fashion that stands up over time, which also means less waste. MUD Jeans even offers an innovative “Lease a Jeans” program, allowing customers to rent jeans, exchange them as needed, and keep their wardrobe fresh without constant buying. By leading with quality, style, and accessibility, MUD Jeans connects with customers who care about smart choices, and sustainability becomes the added bonus. So, rather than leading with sustainability, start with what your customers truly value. When quality and performance are the focus, sustainability becomes an added strength. --- If you need any help in making sustainability your marketing power, just contact me. #sustainable #marketing #innovation