OUMAYMA AMOUD’s Post

LISTEN 🎧 The human need to be consistent and what that means for brands. Full episode: https://lnkd.in/g9GRPhK6 #brand #branding #marketing #humanbehavior #consumerbehavior

‘People buy things not only for what they can do, but also for what they mean.’ – Sydney Levy ‘If you are not a brand, you are a commodity.’ – Philip Kotler To elevate your product beyond its functional attributes, focus on building a brand that resonates emotionally and symbolically. Keep asking yourself, "What does our brand mean to our customers?" The strongest brands create connections that inspire loyalty and stand the test of time. #branding #brandstrategy #marketing

💢The Keller Brand Equity Model shows how to build a strong brand step by step. It starts with: ⭐creating awareness (Who are you?), ensuring your brand is easily recognized. Next, it establishes meaning through ⭐performance and imagery (What are you?), focusing on how well your product meets needs and the associations people have with it.As customers engage, they form ⭐judgments and emotional feelings about your brand (What about you?). The ultimate goal is to ⭐build resonance (What about you and me?), where customers become deeply loyal and actively engage with your brand. In short, this model helps brands move from being recognized to being trusted, loved, and recommended. #BrandBuilding #Marketing #CustomerLoyalty #organisationgrowth

Purpose-driven brands can touch hearts and inspire brand loyalty and trust. But with this power comes responsibility. Indeed, it is easy to slip into such pitfalls of insincerity and misalignment, thereby eroding the very trust you are trying to build. This means it's going to be important that your brand purpose not just be authentic, but actionable. Remember that what really differentiates one in the marketplace is having a strong brand purpose, but it's only something to be entered into with caution and commitment. Let's build brands that not only stand out but stand for something truly significant. #BrandStrategy #PurposeDrivenBrand #Branding #Marketing #BusinessGrowth

The best way to gain more brand equity is being authentic. Know who you are Know who you serve Know what why you serve them This allows you to shape your brand into exactly what the market needs rather than what you think they "want". #brand #equity #authentic #marketing

Every single money spending decision you make is driven by brand perception? From the smallest expenditure to the largest. Even your desired destination in the afterlife is driven by brand perception. #ikembaspeaks #wednesdaywisdom #brand #brandstrategy #branding #consumerism #consumerbehavior #brandpower #brandinfluencer #brandinfluence

What does Boldthink do...? Simple. We help businesses solve problems and uncover new ways to grow by focusing on building strong, memorable brands with our customized BAM (Brand Activation Model). Curious about how it works? Let’s chat, and we’ll share our secret. #brandstrategy #brandactivationmodel #brandactivation #branding #brandagency #buildingbrands #brandexperts

𝙇𝙚𝙖𝙧𝙣 𝙩𝙤 𝙗𝙧𝙖𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖🐐 When it comes to big brands, they know how to push a message into the market. They realize many assets when combined like a symphony and repeated through marketing channels build a feeling. Most small brands struggle to scale not because their product is bad, but because they cannot communicate effectively. Brand mastery is simply communication mastery. When the market finally thinks of you the way you intend them to… you win. Otherwise, you’re left to blow around the marketplace like a plastic bag without purpose. Who do you think is another 🐐? . . . #brandidentity #branddesign #branddesigner #brandstrategy #branded #brands #brandmark #brandname #brandmarketing #brandingdesign #brandingagency #brandingstrategy #brandingstudio

The function of brand is for recognition. For reputation, it is how the consumer feels about a 'product'. My choice to consume is based on a personal relationship with the brand; it's reputation which has been built over time through shared experiences. Read this week's blog to hear why I think brand is NOT king https://lnkd.in/gdMDSRdv #brand #reputation

What does your consumer see in your brand? Our insights will make sure they like what they see. #understandbrands #branding #insight #insightdiscovery #cincy #ruttle #designgroup