"Running shoes were a hot commodity in 2023. Sales of both trail running and road running shoes increased significantly. It also appeared that many casual hikers were using running shoes for their hikes." - Kellyann Davis Want to learn more how your outdoor brand can leverage retail sales data to make informed decisions and drive revenue growth? Our latest webinar with OIA Research Director Kelly Davis dives into our 2024 Outdoor Retail Sales Trends report, helping you leverage data for business growth. Catch up on the insights via the link here: https://bit.ly/4ba2TGV
I have always used trail running shoes for hiking—the boots are too constricting and knock me off balance. As a trail runner, I’m used to uneven terrain. I actually stumble and trip in high boots because they are counterintuitive. I feel like I’m fighting them. Glad to hear I’m not the only one!
This is on the money well done Kelly
President I COO I Board Director I Brand Ignitor I Private Equity
8moThe first thing the outdoor industry can do to drive more revenue is to stop with their endless obsession with mindless woke nonsense that drives a large percentage of customers away to other businesses.