Outset’s Post

Is Your Revenue Engine Truly Built for Growth? Revenue growth is the backbone of SaaS success—especially for CFOs striving for a standout exit. Yet too often, Sales, Marketing, and Customer Success teams operate in silos, creating disconnects that limit predictability and stall growth. Even with RevOps bridging the gaps, alignment alone won’t unlock your full potential. What’s the missing piece? A unified, cross-functional strategy that transforms your revenue engine into a consistent, scalable growth driver. Ready to rethink your approach? https://sta.mx/hhp8

Revenue growth is the foundation of success in SaaS—especially for CFOs aiming for a standout exit. But here’s the challenge: most organizations run their revenue engine in silos. Sales, Marketing, and Customer Success often work in isolation, leaving gaps that can stall growth and limit predictability. Even with RevOps teams bridging the gaps, alignment alone isn’t enough. What’s missing? A unified, cross-functional strategy to design a revenue engine that drives consistent, scalable growth. Discover how to build a revenue engine that doesn’t just work—it thrives. Read more: https://sta.mx/hhp8

🚀🌐 20 Metrics and KPIs for CFOs in SaaS Companies: A Complete Guide 📊💡 As a CFO in a SaaS company, mastering the right metrics and KPIs is essential for driving financial performance, operational efficiency, and strategic decision-making. This comprehensive guide covers the 20 crucial metrics and KPIs every SaaS CFO should monitor to stay ahead in this competitive industry. 🔍 Why Metrics and KPIs Matter in SaaS: Traditional financial metrics alone don’t cut it. SaaS CFOs must focus on metrics reflecting customer acquisition, retention, expansion, and overall company health. 📘 Dive deep into each metric and learn how they can transform your business. 📘 🌐 Read the full guide here: zenitdata.com 📊 Let's make data-driven decisions together! #CFO #SaaS #KPIs #DataAnalysis #BusinessGrowth #ZenitData #FinancialMetrics #StrategicPlanning #MRR #ARR #CustomerRetention 👉 Visit us: zenitdata.com 👈

Have you heard "it's the end of the month.. what can we pull in?" What about the push for quarter-close being the worst time for a vacation? This "make every month" operation is where most SaaS companies live. Few have accurate forecasts outside of a 90-day time horizon. We dig into the reasons for that and how to improve forecasting processes. Let's talk about how to improve forecasting and break this cycle: https://sta.mx/o41f

The Six Possible Revenue Categories on Your SaaS P&L✅ Let's start with #1...subscription revenue. Arguably at the top of the SaaS valuation pyramid. 💡 The Primary SaaS Revenue Categories - Subscription Revenue - fixed MRR or ARR contracts - Variable Revenue: usage-based, processing, transaction, and more - Professional Services: one-time revenue from the setup, onboarding, and training of your customers - Managed Services: subscription-based, human-powered services - Hardware Revenue: sales of physical products - Other Revenue: miscellaneous income streams like conferences and accounting adjustments. I'm also parking one-time software sales (the old model) here. ⚠️ Don't comingle your revenue streams! This is disastrous for your FP&A process, calculating your SaaS metrics, and understanding general business performance. And don't mix people-powered revenue and product-powered revenue. Your SaaS valuation relies on product-powered revenue. But a quick shout out to my Professional Services teams out there! You are 🥇🥇🥇! Are these the only 6 major revenue streams? Maybe not. But they cover the majority of SaaS companies. If you'd like the templates that I showed in this video, please comment "templates" below. I'll send 'em your way. #SaaS

Navigate the complexities of SaaS financial metrics with our expert insights. Discover how incorporating ARR and ACV metrics can redefine your growth strategy. Explore the details in our blog! https://lnkd.in/ex7yBTKw #saasmetrics #peaksalesrecruiting

A SaaS P&L is a goldmine. It’s not just a basic financial statement anymore— A well-structured SaaS P&L is the blueprint for unlocking growth and profitability. Every day, I see… → SaaS founders dissecting their revenue streams → Product leaders analyzing customer acquisition costs → CFOs breaking down the cost structures that drive margins …all with laser focus on their P&L to make data-driven decisions that propel their companies forward. A SaaS P&L is 𝘵𝘩𝘦 tool for mastering financial clarity and driving sustainable growth. And if you start leveraging your P&L effectively, remarkable outcomes will follow: → You’ll make informed decisions that drive your company’s success → You’ll identify hidden opportunities for cost savings → You’ll optimize your pricing strategies I can tell you from experience — mastering the SaaS P&L has transformed my approach to financial management. It empowered me to help SaaS companies scale efficiently, improve profitability, and navigate the complexities of their financial landscape. So if you haven’t started diving deep into your SaaS P&L— Just. Get. Started. You have everything to gain (and your company’s future to secure). PS. Need help? Shoot me a DM.

Navigate the complexities of SaaS financial metrics with our expert insights. Discover how incorporating ARR and ACV metrics can redefine your growth strategy. Explore the details on our latest blog! https://lnkd.in/ex7yBTKw #saasmetrics #peaksalesrecruiting

In the subscription-based SaaS landscape, mastering the metrics of success is key. Understanding the difference between Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR) can illuminate your business's financial trajectory. Dive into the details of ARR and MRR, discover their calculation methods, and learn why these metrics are pivotal for strategic decision-making. Check out our latest blog post for an in-depth analysis of these essential financial indicators.  https://lnkd.in/enxpU_Xk #financialmetrics #businessstrategy #peaksalesrecruiting

7 SaaS metrics you should track Are you a SaaS founder / CEO who wants to scale? If yes, then you need to know the key SaaS metrics. But don't worry. You don't have to track hundreds of metrics. There are only 7 crucial SaaS metrics you should track. Here they are ⤵️ 1/ 𝗠𝗥𝗥 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 - Weekly → Contraction → Expansion → Churned → New ↳ Shows how MRR is changing over time & why. ↳ Helps identify the sources of growth and churn. 2/ 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝘀 - Monthly → Budget vs. Actuals → MoM ↳ Points how they compare to your budget. ↳ Shows how revenue & expenses are changing. ↳ Helps evaluate your profitability and cash flow. 3/ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗿𝗮𝘁𝗲 - Monthly → CMGR → MoM → YoY ↳ Shows how fast your revenue is growing. ↳ Helps assess your growth potential and market fit. 4/ 𝗖𝗔𝗖 & 𝗟𝗧𝗩:𝗖𝗔𝗖 𝗥𝗮𝘁𝗶𝗼 - Monthly ↳ Shows how much it costs you to get a new customer. ↳ Helps optimize your marketing & sales strategy. ↳ How much value you get from them. ↳ Ensures a positive ROI. 5/ 𝗕𝘂𝗿𝗻 & 𝗥𝘂𝗻𝘄𝗮𝘆 - Monthly ↳ Shows how much money is spent more vs. made. ↳ Helps manage cash flow and plan for fundraising. ↳ How long you can sustain this before being cashless. 6/ 𝗠𝗥𝗥, 𝗔𝗥𝗥 - Weekly ↳ Helps track progress towards your revenue goals. ↳ Shows how much revenue is made. 7/ 𝗟𝗧𝗩 - Monthly ↳ Shows how much value each customer brings. ↳ Helps understand your customer retention & loyalty. To learn more about SaaS metrics 👇 → Join 5,000 founders at: thestartupfinance.com PS. Need personalized advice? Ping me in DM.