Ovie Avwerosuo’s Post

Struggling to keep up with the ever-shifting social media algorithms? 🔄😓 Let me share a story from a friend who cracked the code. (And yes, they’ve given me the thumbs up to share it with you): She was working with a client whose social media performance was slipping, despite doing everything by the book. The engagement rates were down, and the content wasn’t hitting the mark. The reason? An unexpected algorithm update that flipped their strategy upside down. Quite the headache, isn’t it? But here’s how they turned the tables: 👉 1.) Keep Your Ear to the Ground: They started monitoring platform updates and industry news like a hawk, staying ahead of the curve. 👉 2.) Engagement is King: They focused on fostering real conversations and building a community, which is algorithm gold. 👉 3.) Video is the New Black: They embraced the shift to video content, creating reels and stories that kept their audience engaged. 👉 4.) Feature Forward: They were quick to adopt new platform features, using them to gain an edge over the competition. 👉 5.) Test, Learn, Adapt: They weren’t afraid to experiment with new strategies, learning from analytics and adapting swiftly. By implementing these strategies, they didn’t just catch up with the algorithms; they rode the wave of change to new heights of engagement and visibility. Feeling outpaced by algorithm updates? Let’s connect and get your strategy on the fast track. #SocialMediaAlgorithms #AdaptAndConquer #EngagementMatters

2024 is warping up and your social media game needs this wake-up call We all know social media builds brands. But let's get real about something. Here's what actually works (tested & proven): 1.Choose platforms like you choose friends. • Do less, but do it better • Master one before chasing the next • Not every platform deserves your energy. 2.Set real goals for 2025 • What are you trying to do? • Take the "I want to go viral" dream • What does "success" mean to you? 3. Watch the right numbers • Forget vanity metrics • Keep it stupid simple • Focus on numbers that drive growth 4.Use AI (but make it human) • Save time, not soul • Work smart, not hard • Let it inspire, not replace In 2025, a simple plan you follow beats a perfect plan you don't. Drop a🌻 if you're ready to level up your social media game in 2025. P.S. If this helped, follow me for more no-fluff social media tips that work.

Remember when the internet was a place to explore, not just scroll? As a marketer, I’ve come to dislike the idea of "comfortability" online. We’re so used to having our feeds curated to our tastes that the thrill of discovering something unexpected is fading. Back then: We took time to explore, rather than passively consuming whatever an algorithm offered us. Social media was about genuine connection, not just numbers and metrics that make us appear more social. Have we traded our curiosity for convenience? How do you stay curious in a world driven by algorithms? #DigitalNostalgia #SocialMedia

Breaking news: Social media algorithms change constantly! 🚨 Ever felt like you're playing catch-up with every new update? You're not alone. One minute your post is getting endless likes and shares, the next it’s crickets. What's the deal? Well, it's all about adaptability and staying informed: 1️⃣ Prioritize quality over quantity. 2️⃣ Use analytics to understand what your audience loves. 3️⃣ Experiment with different formats – videos, infographics, stories. Remember, it's a marathon, not a sprint. How do you keep up with these relentless changes? Let's share tips and tricks in the comments! 📲🧠 #SocialMediaStrategy #AlgorithmUpdate #DigitalMarketing

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬: 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐁𝐞𝐭𝐭𝐞𝐫 𝐑𝐞𝐚𝐜𝐡🔍 Social media algorithms can sometimes feel like a moving target. Here’s how to work with them to enhance your reach: 1. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Encourage likes, comments, and shares to boost algorithm favorability. 𝟐. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐞𝐲: Regular posting helps maintain relevance. 𝟑. 𝐔𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Track performance to understand what works best. 𝟒. 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐅𝐨𝐫𝐦𝐚𝐭𝐬: Explore different content types to see what resonates. What strategies do you use to work with social media algorithms? Let’s share knowledge! 😇

🚀 Threads' New Feature Launch: A Game-Changer for Social Media! Discover how this latest update is set to revolutionize the social media landscape. Don't miss out—click to learn more about this innovative feature! #SocialMediaTrends #ThreadsApp #DigitalInnovation #NewFeature #SocialMediaStrategy

Ever feel like your social media feed is reading your mind? . . So, today, I will try to explain the creature known as the social media algorithm. There's a reason for that! Social media algorithms are complex systems that work behind the scenes, filtering vast content to show you what they think you'll find most interesting. At its core, social media algorithms are like the gatekeepers of the digital realm. But, what is their mission? Content filtering. They analyze our interactions, preferences, and behaviors to determine what content most likely captures our attention. But are algorithms a friend or foe? But fear not, for these algorithms are not solely villains in our digital saga. For users, they offer a boon: personalized content tailored to our interests and desires. And for businesses, ah, here lies the true treasure! Social media algorithms provide a pathway to targeted reach and engagement. So, the question becomes: How do YOU feel algorithms impact your social media experience? Share your thoughts in the comments! #SocialMedia #AlgorithmInsights #DigitalAdventure #thesociallab

Quick Tips for Understanding Social Media Algorithms in 2024: 2010: The Dawn of Engagement Early algorithms favoured content that generated high engagement through comments, likes, and shares. 2015: The Rise of Content Diversity Algorithms started valuing a mix of content formats like text, images, and videos to cater to varied user preferences. 2020: Authenticity Takes Center Stage Authentic and trustworthy content became prioritized, with a rise in user-generated content. 2024: The Algorithmic Tango: Relevance and Relationships Current algorithms balance relevance and user relationships, favouring content that sparks interaction and builds community. Want to stay ahead in the social media game? Learn more here https://bit.ly/3WXtq5K

Excited about the latest social media trends? 🌟 Join us on Wednesday, August 7, for a webinar featuring social media guru Matt Navarra and our CMO, Kate Kenner Archibald. Dive deep into the insights from Dash Hudson's newest Social Media Trends Report! 📘 🚀 Here's what you'll discover: - Enhance Customer Engagement: Learn to amplify engagement throughout the content lifecycle using integrated AI insights. - Superior Visual Performance: See how Dash Hudson Vision AI's predictions outshine others, boosting key metrics by +66%. - Boost Sales with TikTok: Understand how highly entertaining TikTok content can lead to a 67% increase in sales. - Maximize Creator Collaborations: Explore data showing that brand-creator partnerships outperform in-house content, enhancing your strategy. Secure your spot today! 🎟️ https://lnkd.in/gwNANbZc

When I remind people how social media used to be — when you were only connected to your friends, when your feed was chronological and finite — they often say, "Oh yeah! I totally forgot about that!" I could blast you with data points about the ills of social media... but I'll bet I don't have to. You know it, see it, feel it already. In my new blog series, I want to examine how these platforms got to where they are, what it means to be social, how to encourage healthy behavior, and look to the future of social media. We didn't get here overnight. In my first post in the series, I trace the evolution of social media's sneakily manipulative features. Link in the comments.