PA Consulting’s Post

Consumer habits are shifting faster than ever, and brands need to stay ahead of the curve to remain relevant. We're seeing a massive wave of conscious consumers who care about sustainability, transparency, and authenticity. This isn't just a trend; it's a fundamental change in how people make purchasing decisions. The opportunity here is enormous. By genuinely connecting with these new consumer values, brands can build deeper, more meaningful relationships with their audience.

Brands. What resonates with your consumers? We conducted extensive research. The results are very interesting. Very, Human? https://lnkd.in/eiEWQTsw

Read our exclusive research that explores the five components that will guide leaders to sustained brand growth, spotlighting top performers who exemplify the path to success. Brand Impact Index 2024

How can #brands gain strategic advantage in today’s complex world? Our new Brand Impact Index 2024 showcases the top brands in the US, and how they create a better future through #BetterGrowth ⬇️

What's in a brand? Brands that understand their customers, make consumers feel good about doing business with them, and innovate to continue satisfying demand command an outsize share of loyalty. In today's complex world, it's far from easy. But essential. Our Brand Impact Index 2024 shows how.

My US colleagues Jorge Aguilar and Chris Fosdick have recently launched PA Consulting's inaugural Brand Impact Index into the world. Based on research with 7000 US consumers, it makes the case that brands that grow ultimately put people at the heart of how they innovate, deliver on CX and communicate. Music to my ears as an Insight person. Take a look here to find out more, and which US brands come out on top: https://lnkd.in/gpvWMr_G #insight #customercentricity

Differentiation is the key to success in competitive world but it doesn't have to cost the earth. This brilliant analysis and our new Brand Impact Index by Jorge Aguilar and colleagues highlights that consumers are looking for brands to be a catalyst for a better world. #Strategy #BetterGrowth #PAConsulting

We launched our very first Brand Impact Index where 7,000 US consumers rated 320+ brands across 30+ industries. How did these brands impact consumers' daily lives? Which ones contributed to a positive human future? Who came out top and which brands can others learn from? Check out our report or let me know if you'd like to know more. #BetterGrowth #Brands #Consumers

When we speak with consumers about brand closeness, the same brand names, and the same themes tend to crop up - words like sustainability, community, empathy, reliability, modernity. It's somewhat reassuring to find that PA's brand index has uncovered factors that resonate with these themes, and has gone further to demonstrate their relationship to commercial success. Do feel free to look at the report below, which measures 300+ US brands in a variety of categories, and message me if you are interested in learning more about how your own company or category stacks up, and how you can use the insights to generate growth.

Five components for better growth. In this new reality, five essential components will enable brands to connect deeply with consumers, capture value, and achieve better growth. 1. Engage emotionally 2. Deliver dependably 3. Innovate intelligently 4. Create consciously 5. Cultivate community