PA TV Metadata’s Post

In Conversation with Red Lorry Yellow Lorry In this IABM TV interview, RLYL's practice lead for media tech clients Martin Izzard chats to the IABM about how marketing and comms for the industry is changing, and what technology vendors and service providers can do to stand out among their competitors. Watch: https://ow.ly/Fwin50TqNY4

It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

It's more than just gathering or collecting data... DRT Communications Ltd is a #onestopshop for all your data and analytics needs. Our #24HourPortal starts your race to Marketing and Business Development SUCCESS! #mediamonitoring #drtcommunications #mediamonitoringportal #globalhub #DRTTechLaunch

We're excited to share that Alexander De Ridder (SmythOS, CTO) was recently featured on NTD News! In this segment, they dive into some important conversations surrounding #OpenAI. 🎥 Watch the full broadcast and catch all the key takeaways from this insightful discussion: https://lnkd.in/ggRwKZtz Check out the video and let us know your thoughts in the comments! #ClientSuccess #MediaRelations #ThoughtLeadership #NTDNews #PR

#NYC connections I’ll be there 10/7-10/10 for meetings and #AdWeek so if you happen to be in town let’s plan to schedule time to meet. Performance #CTV is very different depending on the provider. Dan Larkman Mallory Abernethy Willy Green and myself will be there explaining how you can build CTV into your media mix with a test and scale approach that’s 3rd party verified. ADWEEK #PerformanceTV #paidmedia #programmatic #streamingads #streamingtv #growthmarketing #ConnectedTV #ctvadvertising

Fantastic few days at the DPP #leadersbriefing2024! A range of insightful presentations 💡that really paint a picture of how our industry thinks and feels, along with some great networking opportunities with the right people. 🤝 It’s clear that organisations in our industry are cautiously optimistic about the future. Lots of change in the way audiences’ expect to be able to discover content, and increased competition from non-traditional broadcasters means the current state of flux may persist for a while yet. For me, one of the overarching themes seemed to be “do more with less” - I’m pleased to say that we’re rather used to addressing that problem head-on at SDVI Corporation 🏭⚙️ by helping our customers ensure efficiency and agility are at the heart of their media supply chains.

We are so excited to host our first webinar "The Guardian Effect - The Role of Media in Providing Oversight of the VCM" on June 3rd at 2pm (UK time) 🌳 Join the webinar to hear more about if the media drives greater accountability within the VCM. What the industry’s response been to wider quality concerns in the market, and what the role of the media is in providing oversight of the market. Secure your spot now ➡ https://lnkd.in/ecV_fNFD

Need to level up your executive town hall, how about that all hands meeting or just want to do something fun and get the message out. Take a look at the short video below. We are just getting started! 

I work with so many clients who are looking to Level Up their corporate communications to make those Executive sessions so much more impactful. Watch the video below and let me know if this would be something your company would benefit from.

Day 2 of the DPP Leaders' Briefing 2024! It's always a valuable event, bringing together industry leaders, broadcasters, and peers to share ideas and explore key trends in media and broadcast. Day 1 featured insightful presentations from leading media organisations and engaging conversations about the future of the industry. If you’re here, visit us at our pod to learn more about Starfish Technologies and how we’re shaping the future of media technology. #DPPLeadersBriefing2024 #MediaIndustry #BroadcastInnovation #Networking #FutureOfMedia #LB2024