In a stunning collaboration, the technical yet elegant perfection of the Stuttgarter Ballett and the Porsche Taycan Turbo S are blended together in a blur of color and movement. Beautifully orchestrated by director and photographer by Peter Kaaden, the film captures the seemingly effortless excellence perfected to the tip of a finger, to each curve of the car.
Thank you M&C Saatchi Berlin for your trust, Sina Jahnke and Javier Suarez Argueta
Watch Peter’s Director’s Cut here.
I’ve never driven either brand, but I would always choose a Porsche over a Jaguar. Watching this film against the Jaguar furore doesn’t do anything to change my mind.
🏆 AD of the day
Hoyte van Hoytema the acclaimed cinematographer behind Oppenheimer, Interstellar and Dunkirk has lent his visionary talent to a stunning commercial for Volvo.
The touching ad was first aired in Sept but has now resurfaced on socials amidst chatter around the divisive Jaguar rebrand.
As one reviewer commented “I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.'
💡 Volvo Cars | Stendahls
🆒 From a social science and human lens perspective, this ad is the ultimate expression of what safety truly means and how Volvo embodies it. It's a masterpiece in every sense—every detail, from the compelling story and stunning visuals to the poignant closing message, was flawlessly executed. Despite its 4-minute length, I was utterly captivated, driven by the need to see it through to the end.
🚗 Volvo masterfully illustrates how a powerful narrative and an emotional connection to deeply held values—like security—can become the cornerstone of extraordinary marketing. This isn’t just an ad; it’s a testament to how storytelling can resonate on a profoundly human level, leaving a lasting impression while reinforcing a brand's essence. Bravo! 🎉
🏆 AD of the day
Hoyte van Hoytema the acclaimed cinematographer behind Oppenheimer, Interstellar and Dunkirk has lent his visionary talent to a stunning commercial for Volvo.
The touching ad was first aired in Sept but has now resurfaced on socials amidst chatter around the divisive Jaguar rebrand.
As one reviewer commented “I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.'
💡 Volvo Cars | Stendahls
🏆 AD of the day
Hoyte van Hoytema the acclaimed cinematographer behind Oppenheimer, Interstellar and Dunkirk has lent his visionary talent to a stunning commercial for Volvo.
The touching ad was first aired in Sept but has now resurfaced on socials amidst chatter around the divisive Jaguar rebrand.
As one reviewer commented “I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.'
💡 Volvo Cars | Stendahls
Indulging my passion for Fashion as Course Leader BA Hons Fashion Marketing & Communication @IED Barcelona, MSc Fashion Cluster Lead @ESADE & Brand Consultant
Moodboard teasers are an enticing sneak peek of what’s to come… and most interestingly, a glimpse into the designer’s mind, the inspiration and meaning that underpin a Collection…
How about a quick branding exploration… respond below 🤗
What does this piece suggest? What feelings, thoughts, impressions does it generate? How does it define Loewe in one word?
#creativeconcepting#Fashionbranding#visualness#brandconnection#designprocess#creativepaths#communicationstrategy
When we talk about brands and how emotion can make such a strong connection this is what we mean.
This ad from Volvo is a masterclass in how to build a brand and shows how you can elevate a brand promise to new levels.
A must watch for any marketers looking for ‘storytelling’ inspiration for their next video or ad. Plus beautifully executed too. Thanks Richard Sharp for this great share.
Numerous studies have shown that emotional advertising is more effective. Recent research by brand tracking platform Tracksuit found emotional ads can boost brands’ pricing power by 40%, while a report by System1 last year revealed emotional advertising campaigns “build stronger memory structures” which “significantly” boosts ad recall.
Having watched this ad I can see the science clearly at work in my brain.
https://lnkd.in/emjKyQCW
😃 Here is the antidote to a week of Jaguar posts and Christmas Ad waffling. A beautiful film from Volvo. Not only that, but it is also an excellent demonstration of brilliant brand building because...
The message at the end and the story throughout are the' one thing' that Volvo has built its brand around for decades.
You don't need me to say what it is.
You know what it is.
That one word the Volvo brand stands for is now in your head.
Watch the film.
It's bloody marvellous.
And thanks to Sarah Keegan - for making me aware of it.
https://lnkd.in/d9iqsrz3
Having had the privilege of working with the Paris 2024 branding, I'm probably biased when I say it's one of the most unique and captivating Olympic IDs I've seen in a long time. Designed to work across both the Olympics and Paralympics, it translates exceptionally well across print, outdoor, digital and moving image.
The font, pictograms, paving stones, and mascots have been painstakingly matched and work together in well-crafted harmony. For me, the pièce de résistance is the games' fabulous emblem, or Marianne as it's become known. After some initial trepidations, I've come to admire the endearing and memorable design that beautifully blends the Olympic flame with the spirit of the most stylish city in the world and the face of the French Revolution.
As the Olympics near the end of the first week, it's been intriguing to observe how the media have (or haven't) embraced the P24 identity.
For the most part, they've made a reasonable fist of it, though I wonder why they don't use more of it - especially when their own attempts at Olympic branding clash. For example, BBC's athlete illustrations are nice enough but look incongruous when placed onscreen next to the official graphics.
What's your favourite Olympic visual identity (official, broadcast, or otherwise), and how does Paris 24 compare to it?
#Olympics#Paris#Branding
𝗡𝗲𝘄𝘀 𝗨𝗽𝗱𝗮𝘁𝗲: Peugeot UK is now the 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹 𝗣𝗮𝘁𝗿𝗼𝗻 of Saatchi Gallery as it marks 40 years of championing contemporary art. This partnership isn’t just about sponsorship—it’s about a shared vision for bold design, innovation, and pushing boundaries.
With the widest EV line-up in Europe and a relentless focus on sustainable mobility, Peugeot is shaping the future—just as #SaatchiGallery has redefined the art world. Together, we’ll bring creativity to new audiences, from exclusive events to digital experiences.
Congratulations to Maxime, Zoe, and the rest of the #Peugeot team for getting this exciting project off the ground.
For more info➡️https://bit.ly/4hbVEkU
How can a car configurator be this engaging and interesting? Turning a simple process into a creative mini-movie is next-level innovation. It shows how imagination and storytelling can transform even the most functional experience into something truly memorable!
Chief Product Officer @ navar.ai
3moI’ve never driven either brand, but I would always choose a Porsche over a Jaguar. Watching this film against the Jaguar furore doesn’t do anything to change my mind.