Pablo La Rosa’s Post

🆒 From a social science and human lens perspective, this ad is the ultimate expression of what safety truly means and how Volvo embodies it. It's a masterpiece in every sense—every detail, from the compelling story and stunning visuals to the poignant closing message, was flawlessly executed. Despite its 4-minute length, I was utterly captivated, driven by the need to see it through to the end. 🚗 Volvo masterfully illustrates how a powerful narrative and an emotional connection to deeply held values—like security—can become the cornerstone of extraordinary marketing. This isn’t just an ad; it’s a testament to how storytelling can resonate on a profoundly human level, leaving a lasting impression while reinforcing a brand's essence. Bravo! 🎉

Storytelling at its finest.

That’s how to make a car ad

Do you see the similarity? Each ring in the Audi logo represents one of the four founding companies of Auto Union: Audi, DKW, Horch, and Wanderer, which merged in 1932. This union paved the way for the modern Audi brand we know today. The rings symbolise strength through unity and a legacy of engineering excellence. Since 1913, the Olympic rings have symbolised unity and global connection. The five interlocking rings, designed by Pierre de Coubertin, represent the world's continents coming together in friendly competition. Each colour was chosen because at least one appears in every national flag, making the logo a true symbol of inclusivity and diversity. Both logos represent unity through the use of interlocking rings.

The Style Arcade Fall Winter 2024 runway report is here. 🤩 Download the FW24 runway season cheat sheet that breaks down the major trends and most talk-about shows across Paris, Milan, London and New York. What’s inside: 👗 Our top 15 trends filtered down from 8000+ looks 👩🏽💻 How brands are using runway shows to keep customers hooked ✔️ Breakdowns on the emerging colours and key pieces that could inform what you do next Trend planning sorted👇🏼 https://lnkd.in/ePdKyvYr

A Bugatti in a dusty garage isn’t broken—it’s just misplaced. What about you? Imagine a top-tier violinist playing at a subway station. Few stop to listen. Yet, the same violinist in a grand concert hall attracts thousands, with tickets sold for hundreds of dollars. The difference? Environment. No matter how talented or capable you are, being in the wrong place can mask your brilliance. This dusty Bugatti reminds us of a harsh truth: even the best lose their shine in the wrong hands. You’re not the problem; your surroundings might be. 𝐋𝐞𝐬𝐬𝐨𝐧: Find spaces that value your skills, push you forward, and let you thrive. Life is too short to sit in the wrong garage. #EnvironmentMatters #PersonalGrowth #KnowYourValue #SuccessTips #Inspiration ♻️ Repost this if you agree What’s one change you made to step into an environment that lets you shine? Share below👇

The automotive brand based in Barcelona is supporting the 75th Berlin International Film Festival as new Principal Partner. CUPRA will provide the Berlinale’s car fleet from 2025 and take the Berlinale’s guests of honour and film crews to their premieres and events in zero-emission vehicles. Furthermore, CUPRA, together with the Berlinale, will develop initiatives to promote the next generation of filmmakers. Berlinale Director Tricia Tuttle calls CUPRA an exciting and progressive international brand whose motto is to challenge the status quo and calls the new partnership a perfect cultural fit for the Berlinale, she can’t wait to make an impact with. CUPRA CEO Wayne Griffiths adds that the brand and the Berlinale share the vision to be an instigator of creativity, especially for the next generation and calls the new partnership “a great opportunity for CUPRA to continue to impulse creative talent in the world of cinema”. In addition to the new partnership with CUPRA, media partners rbb and ZDF are completing the Co-Partner level with renewed commitments. Czech premium beer Staropramen joins Potsdamer Platz and Campari as Co-Partner, while Armani beauty is also continuing its partnership with the festival. Mastercard expands its support of the Berlinale for the anniversary edition as Principal Partner. Read the full press release here: https://lnkd.in/ewHvXzd8 #Berlinale #Berlinale2025 #Partnerships #CUPRA #BerlinalePartners #ArmaniBeauty #Mastercard #Staropramen #ZDF #rbb #FilmFestival #FilmIndustry 🍀🎬🎥

Sponsorship, Where Art Thou? A Call for Equity in New York Fashion Week By: Edwing D'Angelo - Creative Art Director/Fashion Designer When I opened my atelier in Harlem back in 2020, I made a promise: to turn my community into a must-see destination for New York Fashion Week. My vision was clear—create an epic presentation that celebrated not just fashion but also the vibrant culture of Harlem. Since then, I’ve been hosting NYFW shows right on the sidewalk outside my atelier. It's an experience that my VIP attendees love and one that allows the Harlem community to feel part of a world-class production. But this vision hasn’t been without challenges, particularly when it comes to sponsorship. Many corporations pledged their support for equality and inclusivity during times of social unrest. Yet, years later, those promises remain just words. Despite my tireless efforts, I haven’t seen tangible support from these multinational companies. The reality is clear: without something in it for them, those sponsorship dollars rarely reach creators like me. I can’t help but wonder if we were duped. Were those pledges just a PR move to quell public pressure? Or is it complacency—initiatives pushed to the back burner once the urgency fades? Either way, this reactive, rather than proactive, approach to equity underscores a systemic issue. Big brands need to rethink their commitment to the communities they claim to serve. Supporting creators in neighborhoods like Harlem shouldn’t be conditional or a response to crisis—it should be part of a sustained effort to build lasting relationships. I hope for a future where corporations truly champion creators from underrepresented communities. Some of us produce exceptional work, and we deserve a fair shot at sponsorship opportunities, just like our downtown counterparts. Imagine the impact: the next time a social injustice upheaval arises (because let’s be honest, it’s not a matter of if but when), these companies could proudly say, “We’ve been here. We’ve been supporting. We see you.” That’s what true equity looks like. Until then, during NYFW, all I hear are crickets—no responses, no sponsorships. Just shade! Let’s do better…

Jaguar, the sports car and luxury vehicle brand, launched a new avant-garde campaign for rebranding with the slogan "Copy Nothing." However, there has been backlash and criticism due to its abstractness. Reference/Image: https://lnkd.in/gPi5zx4S https://lnkd.in/ghStXRjm

Throwback and a Step into the world of Aspera Astra: A behind-the-scenes look at the Art Department magic! ✨ This project set out to make a bold statement for the Austrian fashion industry, blending digital fantasy worlds with real-life set design. The visionary Dale Perrin brought these worlds to life with breathtaking set designs, from vast dunes to lush jungles. As Dale puts it: 'Reflecting the virtual world in the physical world is key to achieving a seamless production.' Meanwhile, the incredible Andrea Malessardi elevated the vision through her exceptional work in hair and makeup, creating looks that seamlessly integrate each character into the unique world they inhabited. ✨ Filmed at Studio Hell Graz, this production brought together an amazing team of local creatives who worked tirelessly to turn imagination into reality. What’s even more inspiring? This entire project was accomplished in just one shooting day—a testament to what’s possible when creativity, incredible planning and collaboration unite. 🌟 We’re proud to celebrate the growing recognition of Aspera Astra, including being named a Finalist at the Korea International Short Film Festival 2024 and an Official Selection at the London Fashion Film Festival 2024. 🌍🏆 #excellencethroughunity #AsperaAstra #ArtDepartment #SetDesign #VirtualProduction #HairAndMakeup #FashionFilm #StudioHellGraz #BehindTheScenes #CreativeCollaboration