Paige DiFiore’s Post

This is big time. Walmart just announced a #privatelabel lined called “Bettergoods” described as an “elevated experience that delivers quality, unique, chef-inspired food at an incredible value”. This isn’t your run of the mill #PrivateLabel brand (which already have hit record growth numbers in recent years and represent 20.7% of #grocery industry unit sales today). The line of over 300 products hit three categories: 🧑🏼🍳 Culinary experiences  🌱 Plant-Based ⛔️ “Made Without” (Has Walmart been studying the New Fare thesis? 😎). This type of launch shows Walmart is paying attention and by developing a unique white label that isn’t solely competing on price, but delivering a specific #experience driven by consumer-driven preferences, proves what Americans expect from their food today. Better Goods. New Fare Hallie Bonnar Jaewon Kang Jesse Newman Whole Foods Market #cpgindustry #cpgbrands #retail #consumer #grocery https://lnkd.in/eTHMi6Jv

𝗪𝗵𝗲𝗻 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗧𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗮 𝗖𝘂𝗹𝘁 𝗣𝗵𝗲𝗻𝗼𝗺𝗲𝗻𝗼𝗻 You know you’ve hit peak grocery store loyalty when your weekly run for “just milk” somehow ends with your cart overflowing with cult-favorite snacks. Whether it’s the surprisingly fancy $5 cheese that makes you feel bougie on a budget, or that wine bottle with a price tag so low it feels illegal, ALDI has managed to turn food shopping into a scavenger hunt for the most passionate fan base in the aisles. Let’s face it, these aren’t just groceries—these are must-haves that have people talking more than the latest Netflix docu-series. So, are you team "Everything Bagel Seasoning" or are you hoarding boxes of "Red Bag Chicken"? Drop your ALDI obsessions below 👇- the weirder, the better. Read more: https://lnkd.in/gxcJz2mb Dave Cheatham, Darren Pitts, and our company Velocity Retail Group have collaborated with ALDI for over 7 years and are actively seeking new sites in Arizona and Nevada. Contact us to submit sites. #ALDIFinds #FoodTrends #RetailTherapy #CultFavorites #GroceryGains #RetailMarketing #FoodObsession #RetailIndustry #SnackLife

Like virtually any other leading grocery retailer in Europe and the United States, Walmart has launched its premium line of #privatelabel in an attempt to offer good-better-best own label. Yes, quality and affordability are both becoming more important than ever to American consumers. No, these products will not "rival Trader Joe's" as some analysts predict for various reasons. I might publish a "best in class strategies in Private Label" report soon because there's so much going on in this market right now (have you seen Amazon's launches?!) to demonstrate who's on-trend and who's off-trend, and how you can offer a differentiated, even standalone product as a retailer. Interested in reading? Contact me. #marketresearch #retail #food

It was perfectly predictable! Consumers are trading DOWN and OUT as the experience just isn't "worth it" anymore. Consumers reached a tipping point, and now, restaurant brands are feeling the shockwaves. Value deals are everywhere in both QSR and FSR, yet we’ve seen a channel shift that is clearly headed towards less traditional channels such as grocery and convenience stores. From my July data, of those trading down: * 32% are turning to Grocery Store Delis/Food Service Areas (36% under $50K HH income) * 18% Convenience Stores (27% under $50K HH income) * 14% All You Can Eat Buffets (17% under $50K HH income) It makes perfect sense that amid these discount wars, the real winner may not even be a restaurant at all! WHY IT MATTERS 
>>>Consumers want to go out to eat, but are carefully making choices of where to spend their dollars
 >>>Lower-income consumers are trading down even more intensively >>>While everyone is cutting prices, how will you make joy your brand differentiator? Joe Guszkowski #Restaurants #TradingDown #Grocery #Economy #Discounting

Reputation cleanup on Aisle 3. Brands are taking a drubbing in the customer loyalty department. Grocery store shelf space is harder to come by than real estate in San Francisco and New York City. The last effects of the pandemic and inflation have also changed how consumers shop. Consumers are either opting for premium, more expensive products or choosing more affordable private-label alternatives. That's leaving classic brands like Campbell's and Kraft left by the wayside on supermarket aisles. We're either paying more or paying less. Private label brands had their moment during the pandemic, and the moment has stuck. It's not hard to understand. Whether it's Target's Market Pantry or Safeway's Signature, their items typically cost a third to half less than say the name brands. The shift is even more apparent when you hear about the decline in earnings for Kraft and Conagra. The combination of inflation and corporate greed has led to soaring food prices. While consumers have been forced to cut back on spending, food manufacturers have reported record-high profits, even raising prices during inflationary periods. Consumers gradually moved on to private label brands like Costco's Kirkland, and quickly discovered they're just as good if not better than the classic brands they grew up with. The lack of consumer empathy by food manufacturers eroded brand loyalty and fueled resentment among consumers. That shoppers are ditching classic brands isn't a surprise. With many food manufacturers now resorting to incentives and discounts to lure customer back, they're likely finding consumers are satisfied with what they have. And that's the problem. In the business school of hard knocks, you learn that winning back a customer is way harder than if you kept them happy in the first place https://lnkd.in/gquAzSUz #foodmanufacturing #brands #groceries #privatelabel #supermarket #shopping #customerloyalty

While this article compares Walmart to McDonalds, it’s generally true for most grocers compared to most restaurants. Folks are eating out less often due to inflation, and are preparing more meals at home. Grocers have responded by introducing more generic and private label CPG brands to keep prices low. Restaurants need to add value to their menus in order to retain guests. Every day menu pricing needs to incorporate specials which will increase perceived value, particularly for families with young children and seniors.

Grocery shoppers continue to prioritize convenience and fresh food in their shopping experience. Check out this insightful article from Progressive Grocer for the latest trends shaping consumer demands in the grocery industry. https://lnkd.in/eDJRz2DB #Grocery #Convenience

The below helps explain the weak to horrible guidance from Starbucks and other restaurant companies last week. “For about three years following the Covid-19 pandemic, food companies pushed through a series of sharp price increases, saying they needed to recoup their own rising costs—and that consumers would adjust to stick with their favorite brands. As a result, the portion of U.S. consumers’ income spent on food has reached the highest level in three decades. Now, some consumers are hitting their limits. Restaurant chains and some food manufacturers are reporting sliding sales or slowing growth that they attribute to consumers’ inability—or refusal—to pay prices that are in some cases a third higher than prepandemic times.” #consumers #spending #inflation #restaurants #dining Jack Truong

Exciting times in the retail sector as Walmart steps up its game! With their new premium line, Bettergoods, they're not just expanding their offerings but redefining their brand to cater to a broader audience. How will this shake up the competition with giants like Trader Joe's and Whole Foods Market? #RetailRebrand #MarketCompetition #Bettergoods