Paired’s Post

Better insights... better relationships? 🥰 Learn how relationship app Paired uses Amplitude Analytics and Experiment to increase conversions and better its user experience: https://bit.ly/3zUDRh8

🚀Exciting news! A recent dating app attracted 18,000 users, resulting in 8,000 matches and valuable insights into the dating scene. 🔮 Prediction: Based on these numbers, we can anticipate a significant rise in app usage and success stories paralleled by an evolving dating landscape. 1. The app's high user engagement and success in making matches reflect a growing demand for digital dating platforms. 2. Insights gathered from user interactions can potentially lead to more personalized matchmaking algorithms and enhanced user experiences. 3. The positive response indicates a shift towards embracing technology for modern dating, suggesting continued growth and innovation in the online dating industry. 4. With user numbers and matches expected to increase, this app could become a major player in shaping the future of online connections. 5. Stay tuned as we witness the impact of technology on revolutionizing how people meet and connect in the digital age! 🌟

TBH, These platforms are designed to keep you single! Here’s why? 👇🏻 Ever wondered why you’re struggling to find love on apps like Tinder, Bumble, or Hinge? 🤔 At the end of the day, these apps are businesses that make money through paid features like Super Likes and Boosts. In fact, Tinder and Bumble use an algorithm called Collaborative Filtering, which means you’re shown profiles that other people liked, rather than ones that might actually match your preferences. 😯 So, if there are 100 profiles, you’re likely seeing just the 20 most popular ones, while the remaining 80 go unnoticed. This creates a vicious cycle—those 80 users start questioning their attractiveness and self-esteem, leading them to pay for premium features in the hope of more visibility. 💸 The result? You spend more time swiping, and the app profits from user engagement without necessarily helping you find love. So the next time you feel frustrated with no matches, remember—it’s not about your attractiveness. It’s the algorithm! If this was helpful, follow Rajat Kumar for more insightful content like this. 🔍 And if you’re truly looking for love, maybe it’s time to take your search offline! ❤ #DatingApps #onlinedatingfail  #findlove #swiprleft #enterpreneur #enterpreneurlife #HR #business #marketing

Just like the quick decisions we make on a dating app, a brand's first impression can either grab us or leave us cold. It's all about making your case clearly and being undeniable from the jump. Dive into how the SJL Team sizes up brands - the ones we'd swipe right for and those we'd pass on. From names and logos to products, brand hooks and clear purposes, we break down the essentials that shape those crucial first moments, good or bad. Check out the blog (link below) for a full rundown of brands we’d “take on a date” and those that haven't quite made the cut. Don't agree with us? Drop your thoughts in the comments! Link to Blog ➡ https://lnkd.in/g3jrayif #BrandIsBehavior #SJLTeam #SwipeRight #BrandFirstImpression #SJLInsights #MarketingStrategy #brandingagency #logo #brandessentials #swipeleft #brandhook

📢#AttentionAllShoppers! It's time for #FeatureFriday! Are you #Single and looking for a game-changing dating experience? My friend Randi Russell is launching #DivergeSocial, an interactive, Indigenous-designed, unique dating platform. DIVERGE Social is a first-of-its-kind #DatingApp that prioritizes personality over superficial looks by facilitating a ‘blind dating’ experience. (Think Love is Blind!) Their mission is to disrupt the world of #OnlineDating and redefine your experience through a uniquely creative platform. DIVERGE Social looks to change dominant social paradigms and create a space for users to experience authentic connections while engaging with emerging technologies. DIVERGE is focused on creating an experience that fosters genuine connections and promotes creative self-expression. Users are invited to slow down, energetically invest in the process, and get excited about online dating again! Your input is invaluable as this app is designed with YOU in mind! Learn more about DIVERGE Social, and take the survey to earn a 3-month premium #FreeMembership! https://divergesocial.ca/ #BuyIndigenous #SupportIndigenousBusiness

The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart ❤️ Have you heard about the concept of Emotional Design? We all live for emotions. We choose jobs that stir emotions, we engage in entertainment that triggers emotional reactions, and we avoid anything that brings negativity. And no matter what the user's need is, whether it's to heal or become a better version of themselves through a digital health app, they will gradually lose enthusiasm and interest without strong emotions. Many apps forget about this. And I want to share with you real examples from my experience, where emotional design has genuinely enhanced app retention and engagement. Check the carousel and my article for more insights: https://lnkd.in/eiGAQSFr

How to Boost Your #DatingApp with the New Year’s Surge Trends?  >>> https://bit.ly/3I6bbTg - Jan '24 spend: $505M, up 6.6% - Downloads hit 128M, +1.9% YOY - US top apps retain market share - #ASO key for app visibility - Localize for global appeal #MarketTrends #AppMarketing #ConsumerBehavior #DatingApps

Present dating apps like Tinder, Hinge, The League rely on churn marketing; when they match a couple, they lose a paying customer, resulting in users deleting the app, redownloading, and deleting again. dataing solves this by putting our users in the best position to succeed. We auto-generate profiles for users based on digital footprints and generate matches based on others' digital footprints. The longer a user is on Dataing, the smarter our AI gets, increasing the likelihood of a great match. The longer a user is on Match, Coffee Meets Bagel, Hinge, the more likely they are to stay on the app. #Relationships #Marriage #Love #Connection #AI

🔥 Case Study: How DOWN Dating App Achieved 400% Growth Without Ads Key insights from their success story: 1. Transparency Drives Growth: 15M users reached 400% revenue increase in 2024 Minimal advertising spend 2. Gen Z Focus: Now >50% of user base Clear intention stating Visual engagement features 3. Implementation Takeaways: Start with clear intention system Add visual personality markers Focus on organic growth Want to replicate this success? Our detailed analysis shows how dating platform owners can implement similar features using Dating Pro software. 🔍 Read more: https://lnkd.in/eJPfEHET #DatingIndustry #StartupGrowth #DatingApps #TechSuccess   

📈 Leverage Keyword Trends for Quick App Growth 📈 Keyword trends offer a golden opportunity for short-term boosts in visibility, especially when they align with what users are actively searching for. Here’s how different app categories can capitalize: 💘 Dating Apps: Around Valentine’s Day, searches for terms like “date night” or “find love” skyrocket. By targeting seasonal keywords, dating apps can capture new users when interest in connecting is at its highest. 💪 Fitness Apps: New Year’s resolutions bring a surge in searches for terms like “workout app” or “get fit.” Capitalizing on these trends can drive a big spike in installs during peak seasons. 📄 Utility Apps: Think tax season for PDF scanners or back-to-school for note-taking apps. Adjust keywords to match users’ immediate needs, helping your app stay relevant and top-of-mind during busy times. 🎰 Casino Apps: Holidays are prime time to target keywords like “real money games” or “holiday casino.” Seasonal terms align with user intent and can help your app stand out