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🖤 Iconic Leadership in Branding - Nike’s Air Jordan 🖤 You may wonder how Nike won Michael Jordan’s business after competing against top athletic industry experts like Adidas and Converse. Here’s how Sonny Vaccaro succeeded in transforming Nike’s brand vision into a reality: 1. Faith + Passion: Deep belief and perseverance in Michael Jordan - He was the rising star that would significantly change Nike’s future and leave a legacy for us all to remember forever 2. Action: Took the initiative to visit Michael Jordan’s family at home in North Carolina to ask the question 3. Strategy: Catered the shoe design entirely to Michael Jordan, making it unique and original to him 4. Execution: Authentically and inspirationally spoke to the philosophical meaning this would have on all of our lives Tune in and listen to Matt Damon’s portrayal of Sonny Vaccaro’s inspirational speech here: https://lnkd.in/eBPghaq9 ✨ “A shoe is just a shoe until somebody steps into it. The rest of us just want a chance to touch that greatness. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.” ✨ P.S. What moments stand out and completely changed everything in your life? Thanks for listening! Enjoy this? Please share with others. ♻️  Follow Emily Rossetta 🖤 for daily insights.

I don't instantly get Brit humour. But this is a particularly funny one from the series 'It's always Burberry weather' As a brand, Burberry is facing some financial troubles with a 4% drop in revenue and a 70% drop in its share price during this year. However, its commendable that the brand is taking things seriously and finding new ways to revitalize its product. I didn't quite get all of the films from this campaign, but there is a very sophisticated British humour. Taking a dig at their unpredictable weather. There is no mention of the product or any overt branding. They are almost like mini-series / stories about the characters. And to me, this is about building a long term brand equity and not letting the current noise corner you into taking short term ineffective measures. Though was it potentially too narrow in intended audiences, who wouldn't pick up the subtle humour? Or maybe the variety of celebs will help push it through? #Marketing #MarketingInnovation #BrandHeritage #LuxuryFashion #BurberryWeather

This month, The Stage described The Devil Wears Prada as “spangly and shallow”. Recap the ★★ review here👇#TheStageMostRead

'Best Execution Base and Fair Allocation put to practise and put to work' 'Did you know that the Louis Vuitton Fall Winter Show was used as #Prepare Flight for Contingency and Safety purposefully in Preparations of the upcoming Summer International Olympic Committee – IOC in Paris France? #wow. Now thats #Delivery on Actuals Reducing known treaths and Impacts on Risk-based approaches objectified OneGoals and Novation for all-Acts #Security and for example using facilities and locations settings to #Regulatory at its Best Execution Base and Fair Allocation put to better mitigate known threats and vulnerabilities practise put work regarding #Trust and Contingency-first protocols aimed at maturity levels and Capital Resilience Steer programs. #Investments 🌐

Congratulations to the incredible team behind this campaign! Here’s to breaking down assumptions in the fashion industry: Design Assumptions: Many designers assume that people with disabilities or the elderly aren't interested in stylish or trendy clothing, leading to limited and often uninspired options. Fit and Functionality: There's a common assumption that adaptive clothing sacrifices style for functionality, ignoring the possibility that clothing can be both fashionable and practical. Market Demand: Brands often assume that there is little market demand for inclusive fashion, overlooking a significant and eager consumer base. Runway Representation: The fashion world often assumes that disabled and elderly models don't belong on the runway, resulting in a lack of representation in fashion shows and advertising campaigns. #InclusiveFashion #AssumeThatICan #CannesLions2024 #StyleAbility

Speculation about the luxury conglomerate’s (LVMH) takeover of the niche clockmaker L’Epée 1839 has been rampant. But we here at Watchonista and Rhonda Riche wanted to provide a more nuanced interpretation of this news by going back to the basics we learned in journalism school: Who? What? Where? When? Why? Read below

“What's in a name? That which we call a rose by any other name would smell just as sweet.” William Shakespeare uses this line in his play Romeo and Juliet to convey that the naming of things is irrelevant. We disagree! Naming your company can be a tricky task, but we are here to help. Check out part 1 of our tips on coming up with a brand new company name! #naming #logo #branding

I'm always on the lookout for brands that understand the value of connection and authenticity. Brooks Running's latest campaign featuring Jeremy Renner is a testament to just that. Their innovative designs and customer-centric approach have led to monumental success in the running shoe industry. To be clear, I don't run. In fact, I hate running. And I'm a huge Nike fan. But this campaign is more than just about shoes. It's about the sheer joy of movement and overcoming life's hurdles. Jeremy's incredible comeback story after a life-threatening accident perfectly aligns with Brooks's mission. When Brooks sent him a pair of shoes during his recovery, they didn't just send footwear; they sent hope and support. Something everyone would want to get behind. By tapping into a powerful narrative that resonates with everyday people, not just elite athletes, Brooks has shown us the value of understanding and supporting your audience. This is a masterclass in genuine connection and branding. Shout out to Brooks Running and Jeremy Renner for reminding us all of the power of resilience and the simple joy of putting one foot in front of the other. #MarketingStrategy #Branding #CustomerEngagement #Inspiration #RunningCommunity #Resilience

Get a real look at Alicia Jenelle and our team as we prep for a 1,000-person gala. From setting up to fine-tuning details, the final result may look effortless, but it takes blood, sweat, and tears—plus a few dressy outfits paired with running shoes! This is where hard work meets elegance. 🎥 @a1filmss @humanstv_ #EventManagement #EventPlanner #EventProfs #EventPlanning #CorporateEvents #EventMarketing #EventCoordinator #EventProduction #EventIndustry #MeetingPlanner