Palco Ticketing’s Post

Measuring event success beyond Registrations and attendees will give you a better idea about the quality of the show you're putting on. Here's what we measure, beyond the obvious metrics. - Attendee stay rate: A good virtual event has a stay rate of >60% - Number of replays post-event: If people still come back to watch later, it shows that the topic resonates with the ICP. We know it's not an unmissable topic if there's a weak replay rate. - Quality of conversations: We ask our on-field team to measure the quality of conversations with ICP attendees. This helps us understand whether our ICP fitment is right on paper and in practice. What other metrics do you use to measure event success? #fieldmarketing #b2bsaas #eventsmarketing #webinars

Master the art of virtual event management! 🌟 Our latest blog dives deep into the challenges and solutions for B2B event organizers in the digital age. Ready to lead the charge in virtual events? Read the blog: https://hubs.li/Q02sf2N70 #VirtualEvents #EngageEmpowerExcel #VirtualEventManagement #EventSpace

Thanks for having us, Jason Yarborough 🐻! Your recap of the Forrester B2B Summit was spot-on. Now, we're gearing up for Breakthrough with 6sense and can't wait to reconnect with these industry powerhouses. Once we start talking ABX, we just can't stop. Let's dive into the future of digital marketing together!

Conferplace Website: www.conferplace.com The Future of B2B Events 📊 The B2B event landscape is constantly evolving, and staying ahead of the curve is crucial. At Conferplace, we provide in-depth insights into the latest industry trends, from the rise of hybrid events to the growing importance of personalized experiences and AI-driven event management. Our expert analyses and thought leadership pieces ensure you’re always informed and ready to adapt. Whether you're an event organizer or an attendee, our insights help you make the most of every opportunity. Stay tuned for more updates and keep your business at the cutting edge. #B2BEvents #IndustryTrends #Conferplace

Ever attend a webinar that just didn't quite hit the mark? 🙋🏾♀️🙋🏻♂️ Don't let that happen to your events! Catch ON24’s Mark Bornstein as he breaks down fixes to common revenue-costing mistakes. Hint: It’s all about engagement. RSVP now: https://bit.ly/3UdhvPW #DigitalMarketing #webinar #B2BMarketing

How can you drive more attendees to your event? Let’s take a lesson from B2C. 1. Reduce complexity during registration 2. Optimize for conversion 3. Market to first-timers, not repeat attendees 4. Figure out your ‘event story’ 5. Test every digital experience What did I miss? Thanks to @Jorge Soto for the video production #eventmarketing #events #eventmanagement

Really interesting #DigitalMarketing for B2B event today - wonderfully hosted by Skip Fidura, FIDM and put together on by Neil Argent (lovely to meet you after so long Neil). The format of short presentations followed by small round tables felt like a great combination of listening, learning and sharing. I can thoroughly recommend The Electric Cinema at White City as a venue for c 40 people events. Digital technologies and techniques enable fresh thinking, innovative campaigns and detailed measurement, but the underlying marketing principles remain - people, communications, stories, brands, emotional connections. And marketing’s role in growing businesses.

Data point #1 from our Future of B2B Events report! The Number 1 Challenge for event marketers is Engaging attendees, with 80.7 citing this as their biggest challenge! The challenge is growing more and more painful for event marketers with the increase of Gen-Z participating in events, who are interested in more engaging event experiences. Budget constraints came in as the #2 challenge. Sourcing quality speakers came in as #3. Any surprises for you on this list? Download the full report at the link in the comments ⬇️ #fieldmarketing #eventmarketing

💡 Using our touch display Portfolio at your trade show booth ensures that your event time is optimized, enhancing attendee engagement. Attendees can effortlessly send their preferred content from the show floor to their email with a simple click, facilitating easy sharing with friends. You can prioritize what counts as our software packages are designed to gather customer analytics, providing valuable insights to measure the success and effectiveness of your upcoming events. Our approach is all about tailoring everything to fit your needs perfectly. It's so personalized, even your grandma would give it a thumbs up!! 🤶 #tradeshow #tradeshows #events #eventsindustry

Ready to experience an unrivaled journey of learning and networking? Join us at our Thrive conference in Chicago September 17-19! Your conference ticket gives you access to 36 interactive sessions including demos, fireside chats, and workshops featuring over 50 industry trailblazers ready to ignite your inspiration. Don't miss your chance to be a part of this transformative event. Register today and step into the future of B2B commerce. https://lnkd.in/g_r53H7m #AppDirectThrive #IndustryInsights #B2BCommerce #TechInsights