Pamela Chiping’s Post

Today I am sharing my latest Forbes Council collaborative article. As a marketing professional with over 35 years of experience, I understand the importance of tracking the right data across various channels. From analyzing branded search traffic, to measuring customer engagement, these metrics are crucial for any brand aiming to stand out in today's competitive landscape. Join me in exploring how these insights can transform your marketing strategy and elevate your brand's presence! Check out the full article here: https://lnkd.in/e4xuTpQ8 #MultichannelMarketing #BrandRecognition #MarketingMetrics #DigitalMarketing #BrandAwareness #MarketingStrategy #DataDrivenMarketing #CustomerEngagement #BrandLift #MarketingInsights #ForbesCouncil #TerryZelen Dmitrii Kustov Seth Geoffrion Nate Lorenzen Christy Saia-Owenby Jimi Gibson 🏆 Vaibhav Kakkar Christina Mendel Robin Clayton Frederik Bussler Bernard May

🗣️ I’ve talked a lot about personas recently. It’s a handy dandy tool I like to use to help companies get a comprehensive look at the marketplace and the variety of potential customers it houses. If you missed all of my posts for April, here’s a recap: Personas help companies market in a more specific way to the marketplace. If you need it broken down even more… ASSUMPTIONS ALONE = BAD ASSUMPTIONS + DATA = GOOD Companies that use market research to assist in their understanding of customers will be able to create more accurate pictures (or personas) of customers, and therefore have more success marketing to them. And, what does that marketing look like you ask… Once you have your personas, you’re going to want to dive deeper into them and ask four important questions: 1️⃣ Who they REALLY are (beyond basic demographic info) 2️⃣ The problem they are trying to solve (what and why) 3️⃣ Whether they have the means to solve the problem (funds/authority/resources) 4️⃣ What they will gain by solving this problem (beyond the product or service itself) These four questions are more than just great meeting fodder, they’re essential building blocks for successful marketing strategy. Go on, try it, if you haven’t already. #Marketing #DigitalMarketing #UnifiedMarketingSystem #Speaker #BusinessLeadership

Just stumbled across a fascinating piece in a Marketing Week survey report about something we don’t talk about enough—financial literacy in marketing. Marketers identified lack of financial fluency as a barrier to a marketing leads influence and presence in the boardroom. Here’s a thought: Traditionally, we have viewed marketing campaigns as opportunities to expand our brand and attract more attention from our user base, while economic gains remained derivative. However, the evolution of smart campaign hosting and execution platforms, metrics that matter and the general data tracking and attribution technology, has simplified the quantification of marketing’s influence. I believe, marketers should be familiar with if not have mastery over impact measurement techniques including marketing mix modelling, regression analyses, attribution modeling, ANOVA et al. This is essential for tracking the impact and for guiding their teams in making real-time adjustments to how marketing efforts are influencing consumer behaviour, sales and finally bottom lines. #BusinessImpact

To cut marketing costs, you must first understand your customers. Voice of the Customer research is the way... I've seen how customer insights can reshape marketing strategies and trim budgets. Take a consumer goods brand we worked with. They were spending millions on broad advertising, hitting some targets but missing many. We conducted VoC research, diving deep into what customers wanted and disliked. This allowed the company to refine their approach. The results were clear. Marketing costs dropped by 20%. Conversion rates climbed by 15%. By focusing on what customers truly cared about, the company spent less and achieved more. VoC research is about using real feedback to guide your marketing efforts. It’s about making sure every dollar works hard. Instead of guessing, you act on solid data. Your marketing becomes sharper, more efficient. For any company wanting to get the most from their marketing spend, VoC research is the tool. It ensures your efforts resonate with your audience and drive real results. #marketresearch #voiceofthecustomer #voc #customerinsights #marketingstrategy #marketingefficiency #costreduction #consumerbehavior #dataanalytics #customerfeedback #brandstrategy #customerexperience #marketingoptimization #businessgrowth #researchandinsights #datadriven #marketingsuccess #roi #marketinginnovation #customercentric

Repurpose, Don't Research Anew: Mine Your Marketing Goldmine Marketers constantly chase new research, but a treasure trove of insights might be hiding in plain sight! Marketing Week suggests revisiting old research: Why it Works: - Fresh Eyes, New Findings: Reanalyze past data with current trends to uncover hidden insights. - Save Time & Money: Repurposing data is way cheaper than commissioning new research. - Stronger Storytelling: Leverage existing data to build a compelling narrative for your marketing strategy. How to Get Started: - Inventory your research (reports, surveys, data sets). - Identify relevant topics aligning with current marketing challenges. - Reanalyze with a fresh perspective, looking for new patterns or correlations. - Craft a story using repurposed data to support your marketing initiatives. - Repurpose your research - it's a goldmine waiting to be tapped! Have you successfully re-used old research? https://ow.ly/WpCq50SMStB #MarketingResearch #DataAnalysis #MarketingStrategy

Marketing Metrics Are Great—But Do You Know Why They Matter? Welcome back to Day 18 of 90 days 90 stories from the world of marketing! Your marketing campaign’s metrics are more than numbers—they’re stories waiting to be told. Understanding the why behind them can take your strategy from good to exceptional. Key metrics and their stories: 1. Bounce Rate: What’s turning people away? 2. Conversion Rate: Does your call-to-action resonate? 3. Engagement Rate: Are you sparking meaningful connections? Data doesn’t lie. Learn to listen to it. Jo dikhta hai, woh bikta hai—and metrics show you how to improve what’s seen. What’s your favorite metric to analyze and why? Let’s decode these numbers together in the comments!

As we navigate the rapidly evolving landscape of digital marketing, Kantar has unveiled essential trends that every marketer should be aware of to thrive beyond 2025. Here are some key insights: 1. **Data-Driven Strategies**: Emphasising the importance of harnessing data for more personalised and impactful campaigns will be crucial. Successful marketers will need to integrate advanced analytics into their decision-making processes. 2. **Technology and Automation**: Leveraging technology will not only streamline operations but also enhance customer experiences. Embracing automated tools can help reduce manual processes, allowing teams to focus on strategic initiatives. 3. **Dynamic Online Advertising**: The rise of digital platforms continues, and it is vital for marketers to stay ahead of the curve by exploring innovative online advertising techniques that resonate with audiences. 4. **Sustainable Marketing Practices**: As consumer awareness grows regarding ethical and sustainable practices, integrating these values into your marketing strategy will be key to building brand loyalty and trust. For in-depth insights, you can read the full article here: [Kantar's Top Trends for Marketers](https://lnkd.in/eJx-gk2w). What trends do you think will be most impactful for marketers in the years to come? Share your thoughts in the comments! If you found this post helpful, feel free to connect with me for more insights on digital marketing strategies. Let’s help businesses soar together! #DigitalMarketing #MarketingTrends #DataDrivenMarketing #OnlineAdvertising #Technology #Sustainability #MarketingStrategy

As we wrap up the year, it's time to reflect on our marketing strategies—what soared and what stumbled. Now's the perfect moment to explore how this year's data can sculpt next year's experiential marketing strategies. Love 'em or hate 'em, numbers are our allies. Here's why: 🌟 Predictive Power: By dissecting this year's data, we can forecast which strategies are likely to triumph next year. This means more confidence and less guesswork in our plans. 📊 Smarter Budgeting: Grasping what worked well helps us allocate resources more effectively, ensuring we squeeze maximum value from every dollar. 🤝 Rock-Solid Client Relationships: When we back our decisions with data, we build trust with clients, showcasing our commitment to informed choices. The secret sauce of successful marketing? Being data-driven. But it's not just about number-crunching—it's about decoding the story behind those figures. When we master that, we craft strategies that don't just meet expectations—they blow them out of the water. https://vist.ly/3mktxx7 #DataDrivenMarketing #ExperientialROI #MarketingStrategy

We just wrapped up an insightful panel discussion on how to make your digital efforts truly user-centric. Here are some key takeaways: 🔢 Data Collection is Crucial: What tools do you use to gather data? How do you encourage customer responses to ensure your data is useful? It's all about balancing qualitative and quantitative data gathering. 👨🔬 Test Extensively: A/B test your landing pages, social media content, emails—everything online. There's a lot to learn from constant testing. 🎯 Strengthen Your Brand Digitally: Make your branding strong by clearly pushing out your brand purpose through digital channels. The panel, moderated by Carrie Frais, featured industry experts Jesper Elders (Decathlon ), Darya (Dasha) Savishchava (Mars Petcare), and Pratichi Gupta (PVH Corp.). Their insights are invaluable for anyone looking to optimise their digital platforms.

Reporting may not always be the shiniest or sexiest aspect of marketing, but boy, is it important! Reporting provides valuable insights into the performance of your marketing efforts. By analyzing key metrics and data, you can gain a deeper understanding of what's working and what isn't.  This knowledge then gives you the power to make informed decisions to optimise strategies so they have maximum impact. Reporting is the tool that allows you to have continuous improvement. By identifying trends, patterns, and areas of underperformance, you can refine your marketing approach and stay ahead of the competition, enabling you to evolve in an ever-changing landscape. Here are three sixty digital, we leverage insights, measure what matters, and continuously improve, creating impactful campaigns that elevate brands to new heights! 🔗 https://lnkd.in/gmKZj5_T #MarketingReporting #DataDrivenInsights #MarketingMetrics #threesixtydigital