It’s not a brand, it’s your future.
When you build your brand identity, you’re not just making it look pretty. You’re crafting your future. Equally, you’re not just purchasing a logo, you’re purchasing more sales, more visibility and more engagement. Think of it like this - if you nail your identity, you have just hired your top sales person, your most creative marketing person, and your loudest spokesperson, all in one go.
Spending your hard earned cash on something seemingly unimportant can be difficult, but a brand identity is no unimportant spend, it’s an investment. Just like constructing a building, you need a strong foundation to ensure success, and a good brand identity is an integral part of this journey.
Take Oatly for example.
The company has been in the oat milk scene for 30 years, but it’s doubtful you would have recognised them until 12 years ago.
In 2012 they did a 180 on their branding. And the results? A 100% increase in annual revenue, just 1 year after the launch and now one of the biggest names in the alternative milk game.
This is all because they got their branding right. For your product to be picked off a shelf in a lineup, you need to grab the customer’s attention, and it’s no different for digital companies. A memorable design and message will make your brand feel trustworthy and light the path to your products and services.
This is why it’s so important to invest in your branding. When you have a premium brand identity, you exude premium qualities and with that, comes premium prices. All driving an increase in sales & engagement and in turn, making you more victorious.
Be bold, be different, be successful.
Do you want your brand to take off just like Oatly’s?
Shoot me a message and let's get started today.
F. ✌
Achieve brand excellency with FelixCo.
#logodesign #visualidentity #brandidentity #logodesigner
