A new report published in the Swedish industry magazine branschkoll provides further evidence of the effectiveness of printed advertising. Find out more about the advantages and read the full report (in Swedish) here:
We at Papyrus are proud to be a part of the printed media industry. Report: Printed media is a prefferred model when it comes to consumer friendly advertisment - for all age-groups https://lnkd.in/dDqJWpUK Branschkoll Papyrus
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🔍 French Toilet Paper Ad: 'Emma' By Le Trefle Proves Both French Husbands & Technology Wrong 1️⃣ Humor: A hilarious French ad for Le Trefle showing that not everything can be replaced by technology. 😂📱 2️⃣ Message: While the paper industry struggles, this ad reminds us there's one thing your tablet can't replace. 📄🚽 3️⃣ Character: Cheer for Emma as she proves the point. 👏🧻 Check out this amusing ad and see why sometimes traditional methods are still the best. #Advertising #Marketing
BREAKING NEWS: JCIRA Volume 45, Issue 2 is Here! https://lnkd.in/eKqDbcZX We're beyond excited to announce the latest issue of the Journal of Current Issues and Research in Advertising (JCIRA). Dive into our latest research gems – they’re not just educational, they’re entertaining too! The Lost History of the American Academy of Advertising Author: Jef I. Richards DOI: https://lnkd.in/eCFAKHUK (Free Access) Did you know advertising has a history? Yep, it’s not just Mad Men and billboards. Corporate Account As a New Endorser Developing Parasocial Relationships with Customers Author: Kosuke Mizukoshi DOI: https://lnkd.in/eWkPAekd When brands become your BFF. Who needs humans, right? Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents Authors: Regina Jihea Ahn, Michelle R. Nelson, Lauren Eales, Fernanda Da Silva Cherubini, Tori S. Simenec, Anisa Ali, Susan Lycett Davis & Gail M. Ferguson DOI: https://lnkd.in/eRk5UySS (Free Access) Breaking news: Teens are skeptical about ads. Shocking, we know. “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses Authors: Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo & Camilla Teran DOI: https://lnkd.in/erzUCtH2 Good deeds and likes go hand in hand. Who knew social media could be so wholesome? Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit Authors: Chris J. Vargo, Toby Hopp & Pritha Agarwal DOI: https://lnkd.in/e3W5sVPr (Free Access) Reddit: Where brands walk a tightrope between love and chaos. Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities Authors: Kasey Windels, Eliana DuBosar & Sophia Mueller DOI: https://lnkd.in/ekagtF7k Age is just a number, but tell that to the advertising industry. Get ready to be informed, enlightened, and maybe even chuckle a bit. Follow our LinkedIn page for more updates and insights: https://lnkd.in/eKqDbcZX #AdvertisingResearch #AcademicPublishing #JCIRA #MarketingTrends #CSR #BrandSafety #Ageism #PersuasionKnowledge #SocialMedia #AdvertisingIndustry
📚✨ Discover the power of magazine advertising in a digital-first world! 🌐 In an era dominated by screens, print magazines still offer a unique and trusted environment for brands to connect with niche audiences. From high-impact visuals to prestige and exclusivity, magazine ads create a tangible connection that stands out. Combine print with digital elements like QR codes and AR to bridge the gap and elevate your brand’s presence! 💡 #MagazineAdvertising #PrintMedia #DigitalIntegration #MediaPlanning #Magazines #DigitalMagazines #InternationalAgency #MediaPlanningAgency #Anima
Confused or just curious about all that marketing and ad jargon you hear from your agency? this is a fun little site that easily explains terms like b-roll, proof, OOH, and so much more without having to go through a deck. :) https://lnkd.in/gXztdHHY #advertising #marketing #jargon #marketingspeak #communication
Why 0 Mile Free Water? Traditional advertising is outdated, and we're here to challenge it! No more fleeting billboards, forgotten newspaper ads, or outdated brochures. With 0 Mile Free Water, we aim to empower brands to connect with their audience through long-term engagements rather than short-term impressions! Personalize and localize our blank canvas to put a smile on their face.
If your budget is tight, as is the case for many arts organizations, try focusing on digital advertising only. Traditional advertising (print, radio, etc) certainly has its place, but it isn't the most cost effective way to reach your audience. What have you found to be the most effective use of your advertising budget?
A study by Linemark Inc. revealed that 75% of consumers feel special when they receive print advertisements, and 73% actually prefer print ads over other forms of advertising. Moreover, 33% of millennials have an active subscription to a newspaper or magazine, while only 19% frequently open marketing emails. This highlights the appeal of print and why it's so important to incorporate it into your marketing strategies. 📑 Reach out to us to learn how we can help you: 📩 hello@cubiquitymedia.com 📲 01883 621133 #MarketingPrint #PrintMarketing #MarketingAgency #FunFactFriday
Looking to take your cleaning business to the next level? Check out our latest blog post on applying the Barnum Effect to your cleaning advertisements! Learn how to craft compelling cleaning advertisements that resonate with potential customers and drive conversions. From transforming spaces with comprehensive solutions to evoking emotions with clever language, this blog has everything you need to stand out in the competitive cleaning industry. #CleaningAdTips #BarnumEffectAds #AdvertisingInsights #BusinessGrowthTips #MarketingStrategies
Is your business in need of a sign for your storefront, a radio commercial, or another form of traditional advertising? Give us a call so that we can assist you with all of your traditional advertising needs! #TraditionalMarketing #SignsandBanners #Alabama #BirminghamALMarketing
How Psychological Thinking Drives Results in Print Advertising In a world dominated by digital advertising, the power of print advertising should not be underestimated. While online platforms offer convenience and reach, print ads have a unique ability to captivate audiences and leave a lasting impression. But what makes a print ad truly effective? The answer lies in psychological thinking ... https://lnkd.in/gxKpZRW2 #printnz #powerofprint #vopp
