Paramount Advertising’s Post

What's the biggest growth opportunity for #CTV? Attribution. Thank you to our attendees and speakers for making #PerformanceNow a hit. Together, we're driving the future of CTV and its impact on performance. We look forward to continuing to develop solutions, engage with partners, and deliver tools that can help us blend awareness and outcomes.

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    +7
Christian Knaebel

Managing Partner @ Global Media Consult | TV Industry Strategist Navigating the intricate world of TV & Media with clear, expert guidance.

5d

Attribution is slowly becoming a buzzword here in Europe, too. Still not very known but thanks to data companies like mediaQX luckily growing here.

Alan Wolk

Co-Founder/Lead Analyst, TVREV

5d

Great event! Thank you for putting it all together!

Louis S.

Digital Media & TV Operations | Music & Entertainment | Sales & Marketing

4d

Looks amazing up on that Times Square Billboard 🙌

Alexander Cammy

2024 Top LGBTQ Global Role Model | Cultural Intelligence @ Paramount | Accelerating LGBTQ Acceptance @ GLAAD Media Institute

4d

What a great day of smart conversations!

Darryl B. Dalton

Chief Executive Officer at Kurb Kut Studios LLC

1d

Great news

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