Paramount Advertising’s Post

🤯 Want to know how we flesh out our ad accounts for results like this? Read the free guide today. You don’t want to miss this jaw-dropping transformation! 📈 >> https://bit.ly/3wpoImb

🤯 Want to know how we flesh out our ad accounts for results like this? Read the free guide today. You don’t want to miss this jaw-dropping transformation! 📈 >> https://bit.ly/3wpoImb

How can #MMM and #CTV revolutionize your approach to the purchasing journey? Take an hour and find out. Join our webinar, ”How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)” on May 21 at 2 pm ET. Experts from Playbook Media, Rockerbox, and tvScientific will share: ⭐ How CTV drives improved performance across the funnel ⭐ How you can combine campaigns on CTV with other channels for even better results  ⭐ Why MMM is a great way to measure CTV  ⭐ And much more! Register today. #marketing #CTV #MMM

Marketers are asking us more and more about incrementality during our onboarding and QBR discussions. It's a metric that has the potential to answer some of marketing's great questions like: - Is my media mix working - Are my marketing campaigns having an incremental impact - Am I allocating my budget correctly - When will the leads I'm bringing in be enough Welp, actually, we can't help you with that last one because, well, we all know, it's NEVER enough. But that aside, we will be answering some top questions we've received when marketers are getting oriented around incrementality, like the ones juuust down there 👇.

Every revolution has a pioneer. In the dynamic world of advertising, VICI claims that title having reinvented the landscape and setting new industry standards. By integrating data science, creativity, and precision, VICI transformed the way brands connect with audiences, fostering personalized interaction and driving high-impact results.#VICI #advertisingrevolution But how? By mastering the art of understanding consumer behavior and deploying intelligent advertising solutions, VICI capitalizes on precision and novelty, ensuring your brand stands out. #Campaigns #UserBehavior #Personalization As we traverse the digital age, the need for robust, pioneering, and effective advertising solutions is paramount. VICI is that solution. Experience the game-changing power of VICI. Book a demo here: https://lnkd.in/dSUibrDN #DigitalAdvertising #CreativeOptimization #MakeItHappen

As an agency, we know our clients' challenges in preparing for life after cookies. Want to know their biggest hurdles -- and how we're solving them? Get the inside scoop on May 21 in our free webinar with measurement powerhouse Rockerbox and CTV leader tvScientific. By the time we're through, you'll be far more excited about your growth prospects (and about investing higher up the funnel). Sign up today! #marketingmeasurement #holisticgrowth

Yes, absolutely! We’re in the era of influencers 🌟—where reviews, opinions, and testimonials are at our fingertips. 📱 Gone are the days of relying on friends, neighbors or TV ads. Now, we type in a product and boom 💥—user-generated content shapes our decisions. The world has changed, and so should brands! 🚀 Online reputation management is a must to build trust and stay ahead in the digital game. 💬✨ Let’s make sure your brand keeps up! #FridayFacts #OnlineReputationManagement #TrustInBusiness #CustomerExperience #BrandStrategy #ORM #InfluencerPower #UserGeneratedContent #DigitalAge #BrandTrust

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

Join us on Tuesday, May 21 at 10 AM ET/4 PM CET, to learn why 98% of publishers are prioritizing Total Revenue Optimization in their 2024 strategies. In our webinar: “The state of publisher revenue | Pathways to total revenue optimization in 2024” EVP of Media Strategy at Piano, Michael Silberman will examine our latest report, produced in partnership with Digiday. We will uncover strategies for optimizing across revenue streams, insights on dynamic subscription models and building organizational alignment. Register to strengthen your 2024 strategy for optimized revenue growth. https://lnkd.in/eiQ4G3FC #Webinar #RevenueOptimization  

PubMatic elevates Robin Steinberg to drive demand in North America Know more:- https://lnkd.in/dk6YPFem #pubmatic #martech #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube