Paramount's Domenic DiMeglio shared some exciting insights at Variety’s #CannesLions Studio. At #ParamountPlus, DiMeglio and team are constantly seeking innovative ways to leverage our extensive content slate and connect with our audiences. “We have a palette of amazing content that we lean into and try to bring to life in the best way possible to reach consumers. We’re also taking advantage of every medium out there to connect with fans. Our team tries to push the envelope, innovate, and find new ways to put a dent in pop culture with all of our campaigns." #WeAreParamount #Marketing
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Creative Strategist and Executive Producer – Immersive, Digital, and Long Form. I help uncover the superpower in your brand’s IP, to tell stories that connect with audiences across multiple platforms.
Just watched this great webinar on brand storytelling with John Kaplan and Jae Goodman of Superconnector Studios. One of the biggest takeaways was the criteria for branded entertainment at Cannes Lions: Was it great? Was it created in an entertainment format first ? No long ads... But... it's not entertainment for entertainment's sake. How does the entertainment reflect the brand values or direct business of the brand behind it? To me, all three are the irreplaceable ingredients in the branded entertainment secret sauce. And why so much of it fails. The other big takeaway was what was hardly mentioned. Jae was dead on when he said that the number of real decision-makers in Hollywood is about the size of a high school. So brands trying to develop the next Transformers or Barbie are aiming pretty damn high. But YouTube is the biggest distributor with a much lower barrier of entry. Today, it's arguable that distribution has taken the throne from content - now reigning as king. ...and there are new branded entertainment opportunities with active publishers that have highly engaged audiences. In fact, I might be currently working on something just like that. https://lnkd.in/dWWPgtBd
Superconnector Studios Co-Founders Jae Goodman and John Kaplan sat down with Business Insider's Lucia Moses to share their expertise and insights into the intersectionality of marketing and entertainment. Watch the full conversation for practical advice for both brands and producers on how to create impactful content that resonates with audiences while supporting brand values, now on the BrandStorytelling YouTube channel: https://lnkd.in/g7kWa_5d . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #film #brandfilm #filmproduction Kaki Orr
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🗝 The power of emotional storytelling earned this ad an estimated ad spend of 1.2M USD.💰 Did you notice how an ordinary weight loss ad transforms into an extraordinary journey, engaging viewers with a deep emotional connection? It's more than just losing weight—it's about transforming lifestyles, and creating a compelling story that turns passive viewers into passionate believers. 🎯 Go here to see ALL of this advertiser's YouTube ads within VidTao 👇 https://lnkd.in/ddTA--Hh #directresponse #advertising #vidtao #youtube #success
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In the world of TV commercials, every second counts, and every frame is a brushstroke on the canvas of storytelling. We believe that the best commercials don’t just sell a product, they connect with viewers on a deeper level, sparking curiosity, inspiration, and loyalty. In the digital landscape, brands have a unique opportunity to connect with audiences beyond the traditional screen. Through Digital Video Content (DVC), we empower brands to share their message authentically, connecting with audiences where they are. Let us guide you in sharing your story , one frame, one moment, at a time. #jupimedia #frame #storytelling #commercials #product #curiosity #inspiration #digital #brands #opportunity #empower #audience #marketing #digitalmarketing #marketingagency
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Ingest | Production | Distribution | All in the cloud || Secretly, just an actor in the corporate world.
Totally agree! 📺 📲 More often than not, viewers today are engaging with two screens during live events. - usually main broadcast on linear TV or OTT, plus something social or digital-first on their devices. SO HOW CAN YOU GET THE VIEWER TWICE? Creating unique, complementary content alongside your main broadcast - like: - An interactive fan show - Alternative commentary - A redzone-style format can boost engagement and capture the same audience twice, potentially doubling revenue from each viewer! As Ed Abis rightly pointed out, budget constraints can often hold back this type of innovation. But utilisation of cloud and SaaS can remove this barrier. Gone are the days of hefty CAPEX investments, and instead, flexible, usage-based models make these strategies more accessible and ROI-friendly. Let me know if you have any content idea, and maybe we can chat them out? #cloudproduction #LiveU
My definition of madness. Sticking linear broadcast live feeds on YouTube and expecting amazing results. Unfortunately I see this happen all the time! And I get it. Budgets and priorities can get in the way. But audiences on these platforms are expecting something different - they’re looking for content that’s more interactive, more personal, and offers deeper insights. And crafting experiences for the platform can then sit alongside traditional broadcasts, amplifying reach and engagement Vs being seen as cannibalistic. Meet audiences where they are and give them a reason to lean in. PS. At Dizplai we LIVE for helping brands, broadcasters and sports organisations unlock future forward ways to engage audiences using live content. DM me to find out more.
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Every person, team, and brand has a story. Often the hardest part is just telling it.. via the right medium, and to the right audience. I'm a firm believer that great solutions make the best products. Check out this clip to learn how to tell your story with VIZIO.
"I think of the Home Screen as a problem solving initiative for brands. A lot of times we see that brands know they have a story to tell. They know they need to be in the content space, but they're limited by the places that they can actually deploy that content." Katlyn Wilson, Director of Branded Content and Sponsorships at VIZIO, launched the Branded Content Studio to help brands become the entertainment. In this week's #LimitlessLeaders, we talked to Katlyn about using the Home Screen as a launch pad for original content and overcoming limits. https://lnkd.in/g9cKXxuk
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Hear from Taylor the marketing manager over at PFCU about their experience shooting a commercial with our team 🎥 We help brands tell their stories, connect with their audiences, and highlight their amazing offerings. 🚀 Our high-quality creative assets fuel the marketing engine, from social media posts to TV commercials. Together, we win eyes, hearts, and minds with impactful content! 💡✨ Do you want to get started? DM us today! #CreativeMarketing #ContentCreation #BrandStorytelling
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Imagine your brand front and centre in world-class content like this… TV ads work best when they’re placed in the content people love. With over 140 channels on Sky and Virgin platforms, your brand gets seen by engaged audiences during the shows that matter most to them. Full screen, brand-safe and in the moments that make the biggest impact. #premiumcontent #adsmartfromsky #tvadvertising
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Have you heard? YouTube Shorts just got a boost—now up to 3 mins. Plus, creators can add poll stickers to engage audiences like never before. Get ready to create deeper, more interactive stories that keep viewers hooked. Because at https://crestwood.co.ke/ , #WeDeliver on staying ahead with all the latest digital trends to keep your brand engaging and relevant. #SocialMediaUpdates
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Satisfying Audience Hunger for More IP Related Content with Dani Tran from Konvoy. Don't let the wait for the next season stop your audience engaging with your IP, harness the excitement for content through collaborations in between seasons. Watch the full episode here: https://hubs.la/Q02B_yjT0 #Content #Engagement #IP #Licensing #Anime
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The Evolution of Trailers: How Trailers Have Transformed to Fit Digital Platforms Film trailers have come a long way from traditional cinema previews to the dynamic, shareable content we see today. With the rise of digital platforms, trailers have evolved to engage audiences in shorter, more impactful ways. Let's explore this transformation and its impact on modern film marketing. #FilmMarketing #MovieTrailers #DigitalMarketing #TrailerEvolution #SocialMediaMarketing #CinematicTrends #TrailerDesign #MobileMarketing #FilmIndustry #VideoMarketing #DigitalTrailers #MoviePromotion
Senior Vice President, Finance, Paramount + at Paramount Streaming
5mo🤩🤩🤩 Domenic DiMeglio 👏👏👏