Partner Fleet’s Post

This Executive Pitch guide on how to pitch your partner program to CXOs and get buy-in, budget and more is very comprehensive 💡🎯 and valuable. Great work by the Partner Fleet team on this! Happy to have had a early look and give some feedback- specifically on what CXOs care about and how to align to those needs. One piece of advice to any partner leader that we generally do well externally, but need to be really keen on doing internally as well- putting ourselves in the shoes of our other leaders- if we can align to what they care about, they are far more likely to support partnerships! https://lnkd.in/g5aBAnDf #partnerships #partnerprogram

🌟 Unlocking the True Potential of Partnerships🌟 Ever experienced a sales pitch that centered solely on the vendor, neglecting your needs and those of your customers? I recently encountered this, highlighting the importance of mutual growth and value over self-promotion. At Cinna Mon Consulting, we prioritize effective communication between SaaS vendors and partners. Our focus is on fostering partnerships that drive collective success. Engage with my latest post to explore how we can reshape the narrative and cultivate partnerships that genuinely deliver value: 👉 Read More Below #Partnerships #VendorRelations #CustomerFirst #SaaS #BusinessGrowth #Cinnamon #ChannelPartners Connect with us and share your insights! 🚀

It's Not About You, It's About Us!!! We recently had the opportunity to sit on the other side of the table as a partner, experiencing a SaaS startup's sales pitch firsthand. They presented their best PowerPoint, filled with impressive logos of their current customers and hundreds of partners already on board. They wanted us to join a seemingly saturated partner program. One slide highlighted their significant funding and potential for a lucrative exit or IPO. However, there was no mention of how this funding would support joint partner activities. It was all about the vendor, not about what their product could do for customers or how it could benefit us as partners. There was no discussion about profit margins for partners, the positive impact their SaaS product could have on customer businesses, or the potential for customer satisfaction that drives repeat business and cross-selling opportunities. It seemed they missed the crucial point that partners also need to profit and keep customers happy. The focus should be on building a partnership that adds real value to the customer's experience and fosters long-term success for everyone involved. Let's shift the narrative from "look how awesome we are" to "here's how we can make your business thrive." At Cinna Mon Consulting, we dedicate significant time to understanding our SaaS partners' offerings. We ensure their value proposition is communicated in a language that channel partners understand and are excited to join. To paraphrase a great saying, we can be "two organizations separated by a common language." We make sure this doesn't happen. #Partnerships #VendorRelations #CustomerFirst #SaaS #BusinessGrowth #Cinnamonconsulting #ChannelPartners

A few months ago one of my mentor (Scott Fratianne) taught me a process that really helped me improve the way I think about and build #partnerships. I thought I would pay it forward by sharing it with you. To give you some context: We were working on diversifying our partner portfolio based on partner types (defined by the partners business model) to figure out what levers to pull to scale the program. The process came down to 4 steps: Step 1: Categorize your partners into the right categories Step 2: Build a model of partners results based on impact (in our case ARPA) and volume (total NPCs). Step 3: Plot partners into using a 2 x 2 grid (image attached). Step 4: Ask difficult questions (see bellow) Low impact / low volume: Are we set up for success? - Is there a strong enough product / partner fit? - Is there a strong enough program / partner fit? - Does the TAM/SAM/SOM workout to a large enough scale? Low impact / high volume: Can we profitably scale? - Is this intrinsic to the partner type or is this due to misalignment? - What % of program revenue is generated from these partners? - How sustainable is the impact on unit economics (ARPA, LTV, Churn, etc.)? High impact / low volume: How can we help partners scale? - Is this intrinsic to the partner type or is this due to misalignment? - How can we integrate our product to the partners core value proposition? - How can we increase volume for them (e.g. lead passing, co-marketing, etc)? High Impact / high volume: How do we grow without commoditizing? - Can we bring in more partners without saturating the market? - How can we prioritize our resources to help these partner scale? - How do we incentivize and track incrementally?

I was recently commissioned to build and deliver a partnerships workshop for a $500M ARR company. Here's why they chose me. When I design a partnerships workshop, I focus on delivering an engaging session AND focused on proving the value it created. Partnerships often get sidelined because they’re seen as “fluffy.” Without clear metrics, it’s hard to justify investment, scale, or even a seat at the table. To change this, I focused on two things: Tracking outcomes: From participation to application, we measured how the workshop impacted real business goals. Speaking the language of executives: Instead of anecdotes, we used data like LTV:CAC and partner-driven ROI to showcase the tangible impact. If you want partnerships to be seen as a core GTM strategy, you need to back your work with hard numbers. Start here: Measure your partner-sourced vs. influenced revenue. Track the full partner lifecycle to identify what’s working. Tie your initiatives to company-wide goals. Partnerships thrive on relationships, but they scale with data.

🚀 Finish Strong: The Final Push for Year-End Success in Partnerships! The end of the year is crunch time for many businesses, but it’s also a golden opportunity for partner management. 👉 Review your goals: Are there untapped opportunities with your partners that could help you hit those final numbers? 👉 Align priorities: Schedule a quick check-in with your partners to ensure you’re both focused on year-end wins. 👉 Plan ahead: Use December to set the foundation for a strong start in Q1. I once worked with a partner program that used the last few weeks of the year to co-launch a small campaign. The results? They not only hit their targets but created momentum that carried into the new year. Partnerships thrive when you’re proactive, and year-end is the perfect time to maximize value and strengthen relationships. At PartnerStars ⭐, I help businesses like yours unlock the potential of their partnerships—even when the clock is ticking. 💬 Ready to make your final push a success? Let’s connect for a free consultation today: https://lnkd.in/gJBCdaKb 📅. #Partnerships #YearEndSuccess #Collaboration #BusinessGrowth #PartnerManagement #SalesStrategy #FinalPush #SMBSuccess #PartnerStars #SaaS

Partner Productivity Hack #1: Know why you partner with who you partner. I'm having lots of opportunities to build partnerships, whether for my clients or as we build our own company. There's just too many. And if I say yes to everyone, we'll get a whole list, but with no depth. Frankly, I might go insane. And Partnerships Manager out there. You might feel the same. There's so much work, but very little time. So what do we do? We align our partners to where we're growing and taking our company. If the partner doesn't align, then they're a not-yet partner. Want to give yourself more time and be more effective? Simplify. Ask the question, why are we doing this partnership? If you can answer that question and show how it will directly connect to growing your business. Then maybe they're a yes. If not, then no. I think we'd all save ourselves a lot of headaches if we asked this question early on in the partner discovery phase: "Does this company align with our goals and focuses within our partner program?" #partnerproductivity #partnerships #partnerenablement #partnermanagement

📢 Did you know that over 50% of business growth for successful companies comes from strategic partnerships?🌍💡 In my years in business development, I’ve seen how powerful the right partnerships can be. It’s not just about expanding reach or driving revenue—it’s about creating something greater than the sum of its parts. At CrimsonStark, we focus on helping businesses find the right allies to accelerate growth and maximize impact. Curious about how partnerships might work for your business? Let’s chat 🚀 #BusinessDevelopment #StrategicPartnerships #GrowthMindset #CrimsonStark #B2BConnections

STOP CHASING NEW CUSTOMERS!!! This might sound crazy, but hear me out. 😂 Businesses need to realize that loyal customers are more likely to recommend your services for free than people who have no experience with you. It’s human nature; we trust what we know! Yes, Q4 is all about growth, but have you checked in on the customers you already have? They’re your best storytellers and unpaid marketers! How you treat them can fuel your growth. Your loyal customers are your easiest audience to trust and grow with. Instead of focusing only on new acquisitions, nurture the relationships you've built. Retention > Acquisition. 🔑 The secret to long-term success? Invest in the customers who already believe in your brand, and watch your business skyrocket! How are you retaining your customers? Let’s discuss👇 #BrandStrategy #CustomerRetention #BusinessGrowth #Q4Goals #startupgrowth

Studies show that partnerships don’t just expand your reach—they speed up your sales. Deals involving partnerships close 35% faster because they bring something powerful: trust and credibility. When two brands work together, customers feel more confident and ready to say “yes.” From Crossbeam to McKinsey, research highlights the same story: co-selling and co-marketing cut through the usual barriers, creating a smoother path to success. The right partner isn’t just an extra asset—they’re a shortcut to faster growth. Is your business leveraging partnerships to their full potential? #partnerships #ecosystem #growth