Pat Mahlangu’s Post

From 25 bottles to billions—Coca-Cola’s journey is legendary. In 1886, Coca-Cola sold just 25 bottles. Instead of giving up, they focused on emotional branding and global consistency. They didn’t just sell a drink—they sold happiness. Their method? Emotional advertising like “Open Happiness” and “Share a Coke” made people feel connected. Consistent taste and packaging built trust worldwide. Sponsoring events and involving communities turned customers into loyal fans. What this teaches us is simple: People connect with emotions. By creating experiences and building consistency, they turned a simple product into a lasting global brand. Have you come across a success story like this? I’d love to hear it—drop it in the comments! #cocacola

Everyone knows McDonald's and Coke, right? Apparently not. So what do these people who are unaware of these iconic brands look like? Dive into our latest blog to find out! https://lnkd.in/eCKM-e5h #mrx #blog #insights #thesamplelandscape

🚀🌟 Branding is Everything! 🌟🚀 Have you ever wondered why some products fly off the shelves while others gather dust? 🤔 Let’s talk about two cans of cola to illustrate this. 🥤 Can A: The no-name cola. Price: 1 AED. 🥤 Can B: The iconic Coca Cola. Price: 2.50 AED. Both are bubbly, both are sweet, but one has something extra. No, not just the 1.50 AED price difference! 🤑 It’s the POWER OF BRANDING! 💥 Coca Cola can charge more because its brand has VALUE. When customers see it, they don’t just see a soda; they see nostalgia, happiness, and a refreshing experience. The no-name? It’s just... wet sugar water. 🙃 Now, imagine what a stellar brand could do for YOUR business! ✨ Ready to turn your wet sugar water into liquid gold? Let’s rebrand your business and make you the Coca Cola of your industry. #BrandingIsEverything #DubaiBusiness #BusinessConsultant #UAE #BrandPower #RebrandYourBusiness #MarketingMagic

Coca-Cola didn’t become a household name overnight. Neither did Kellogg’s, or Apple, or Cadbury. No brand does. Building brand awareness means building brand trust. And that takes time, persistence, and a whole lot of trial and error. But it can be done. Find out the advantages of building trust through branding, and tips on how to do it, in our blog below: 🔗 https://lnkd.in/e4ivVPpi #BrandTrust #BrandAwareness #Branding #Designtastic

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

👇 The marketing secrets of Coca Cola👇 Beyond the Bottle: Coca-Cola’s genius isn’t in the syrup; it’s in the stories. Every ad, every campaign is a heartbeat, connecting people through shared moments of joy, nostalgia, and unity. Your move? Weave your product into the larger tapestry of your audience’s lives. Timeless Yet Timely: The iconic logo, the classic bottle, yet Coca-Cola dances effortlessly with the times. It's a delicate ballet of keeping the core intact while embracing change. For you, it means anchoring your brand in unwavering values, yet always tuning into the zeitgeist. Experience is Everything: Coca-Cola transforms drinkers into disciples through unforgettable experiences. From personalized labels to vending machines that connect strangers across the globe, Coke turns every interaction into a story worth telling. The takeaway? Craft experiences so unique, your audience can’t help but become your storytellers. ✨ Want to be unforgettable? Comment „Strategy“ and I give you a free marketing audit for your business. #cocacola #marketingsecrets #storytelling #branding #digitalmarketing

Three weeks from Christmas Day and we are now officially OPEN for Christmas food business in the Burnham household (not permitted until 1st December according to my husband). The ad that’s tempted my tastebuds so far……? ‘A rapturous riot of flavour’… “succulent filling”, “flakiest of flaky pastry”….. no, it’s not Bake Off, it’s not MasterChef, it’s the Nigella x Greggs Christmas partnership. A clever collaboration that really works for me, especially thinking about our recent ‘Be Distinctive Britain’ report. At Ipsos we know from our latest report that ‘Britishness’ is an important asset which helps brands achieve growth – our report found a 43% boost in Brand Closeness for British Brands that tap into Brand Britain. Calling out our shared culture can bring real commercial benefit. This ad brings together two British food favourites, in one place, with a knowing wink to the distinctive assets of both - Nigella's sparkly kitchen, her opulently OTT language and Greggs' "sumptuous… flakiest of flaky" festive bakes. Playing on our fondness for these two British icons and adding a dash of quintessentially British wit – another important British characteristic highlighted in our report – it works for me. Did this one float your festive boat? What other British brand partnerships have you enjoyed recently? #NigellaxGreggs #BeDistinctiveBritain #ConsumerInsights #Ipsos https://lnkd.in/eSmA_cMa

New Coke didn’t just miss the mark; it became a lesson in branding missteps. In the 1980s, The Coca-Cola Company decided to change its classic formula, introducing New Coke. The intention was to rejuvenate the brand and compete with PepsiCo. But here’s what went wrong: ❌ 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: Coca-Cola underestimated the emotional connection and loyalty consumers had to the original formula. ❌ 𝐌𝐢𝐬𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: They assumed that a sweeter taste would appeal more to consumers without fully understanding their preferences. ❌ 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐩𝐮𝐭: The decision was made with limited consumer feedback, leading to widespread backlash. ❌ 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐂𝐫𝐢𝐬𝐢𝐬: Changing the core product created confusion and diluted the brand’s identity. The result? An overwhelming demand to bring back the original formula, leading to the reintroduction of Coca-Cola Classic 𝘫𝘶𝘴𝘵 79 𝘥𝘢𝘺𝘴 𝘭𝘢𝘵𝘦𝘳. The takeaway? Brand loyalty and identity are invaluable. Understanding and respecting your audience is crucial. Remember: Change for the sake of change can alienate your core customers. So, what branding lessons have 𝘺𝘰𝘶 learned from past missteps? Follow Dhawal Shah for more insights on branding and marketing strategies. #Rebranding #Marketing #BrandStrategy #ConsumerInsights #BusinessGrowth #BrandLoyalty #MarketResearch #BrandingMistakes #BusinessLessons #marketingcasestudy

How to develop a personal brand? 🤔 The Coca-Cola Company started back in 1886 and is one of the largest beverage companies in the world! I would suggest following these 7 pillars in building a personal brand: ☑ Purpose ☑ Values ☑ Clarity ☑ Strengths ☑ Energy ☑ Legacy ☑ Ownership Branding Strategy Insider - "60% of consumers are more likely to do business with a company that has a strong personal brand." 🗨 #personalbranding #business #contentstrategy

Did you know that each year, alongside special awards like Holding Company or Network of the Year, Cannes Lions also publishes the prestigious Cannes Lions Ranking Report? The 2024 edition is now available. Explore the highlights below: - Top-Ranked brands by sector - Leading agencies by city, country and region - Most decorated agencies & indies by track category including Classic, Craft, Engagement, Experience, Strategy and Good