Paul Lock’s Post

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Founder & Creative Partner at David & Co.

#walking with #Elvis - David & Co. ⚡️⚡️ I'll share with you a lesson I learned from someone really smart. It changes everything. It applies equally to business, advertising, marketing and life in general. SMEs and small companies should use it. It's what big companies do to stay ahead. And yes, it's unfair because they’ve got more money to do it, but tough, that's life. The lesson is: Nothing exists in limbo. Everything exists in context. Which means that nothing is just good or bad. It's either better or worse than what it's compared to. Pepsi vs Coke. Ford vs BMW. Silver medalists vs Gold medalists – watches, hotel chains, computers, credit cards, carriers, service providers, house builders, holidays, fishing rods, steaks, retirement homes, football boots, widgets, boats, technology, kitchens, bathrooms, taps, showers, mobile phones. You name it. It applies to everything. But most thinking ignores context, so most thinking doesn't work. What works is diagnosing (not misdiagnosing) the problem and out-thinking it. If the problem is something you think you can't fix, get upstream of it and change the context. Break the problem into small pieces. And find out which piece is the 'real problem'. Then change it. It'll change everything. David & Co. – Helping to out-think the competition 😉 #Thanks Dave Trott Stuart Bull Mike Parsons Josh Moreton Ian Hunter Rupert Lyle Huw Sparkes Nick Stragnell Alistair Irving Alistair Malins Lisa Astle Flink! Amy Deakin Lisa Richards Nick Holzherr Plug and Play UK Arksen ProBuild360 USN UK - Ultimate Sports Nutrition Ntola Obazee Intercity Talbots Law SCC Tyseley Energy Park Chris Averill Solar Select Clays The Technology Supply Chain West Midlands Growth Company Miles Tea and Coffee GeoTech Gowling WLG University of Warwick PHTA Ltd Intercity RBC Brewin Dolphin SCC Rigby Group plc TechWM SuperTech WM #business #preditory #thinking #customers #growth #business #straightlinethinking #marketing #healthtech #medtech #fintech #lawtech #winning

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Alistair Irving

Global Client Lead/ Executive Director: Client Growth - passionate about start-up, turnaround and transformation, harnessing creativity to influence, impact and drive the growth of people, brands and business.

3mo

Let's understand the box we're in before we start thinking outside the box. ;)

S.E. A.

Project: St James Pain Clinics (Health) Project Funding at St James Exchange Hub, (Wealth)

3mo

Excellent post 👏🏼

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