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This was not just a debut for DNSTY, it was a demonstration of what the future of audience engagement looks like. Our presence at the event was all about crafting a complete #customer #journey, connecting with every audience through unique formats, immersive experiences, and impactful communication strategies. DNSTY represents the final link in a truly integrated communication approach, creating seamless pathways from discovery to deep engagement. By leveraging interactive #entertainment and #innovative #storytelling, we’re shaping a new standard for how brands connect with their audiences. The future of communication and conversion is about creating journeys, not just moments - and PEA, with DNSTY, is here to lead the way.

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𝐌𝐢𝐥𝐚𝐧 𝐆𝐚𝐦𝐞𝐬 𝐖𝐞𝐞𝐤 𝟐𝟎𝟐𝟒: 𝐀 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐟𝐨𝐫 𝐃𝐍𝐒𝐓𝐘!  The energy, excitement, and engagement of the past three days have left us in awe. With over 130,000 attendees, Milan Games Week, thanks to Fiera Milano SpA and Campus Fandango Club, proved to be the perfect stage for DNSTY’s first official appearance - and what an incredible debut it was! Positioned right across from the main stage, our 400sqm booth became a #hotspot of activity, constantly bustling with fans eager to discover our project and dive into the interactive #experiences we offered. This unforgettable #journey was made possible thanks to our amazing partners: 🎤 Warner Music Italy: Hosting autograph sessions with Geolier, Lele Blade, Astro, Sadturs, and Kiid brought music and gaming fans together in a unique way. 🌱 Plenitude: Shining a spotlight on the #FuturaByPlenitude initiative with a dedicated corner and hosting the live Grand Final of our proprietary format, Trinity, on Dentsu & PG Gamestorm Stage 🏎 Sabelt Sim Racing: Elevating the Sim Racing experience to the highest quality available to the public. 🎮 ASUS: Providing cutting-edge gaming technology in a free play area loved by fans. 🍹 Monster Energy, Campari Group, Caffè Costadoro, and Fratelli Polli SpA: Illuminating our lounge area, which became a hub for talent meet & greets and B2B #networking to share our vision and business model. On the main stage, we brought our DNSTY Urban Show to life, featuring electrifying performances from top artists like Vegas Jones, Diss Gacha, DrefGold, Capo Plaza, and many more. Our success was undeniable: ✔️ Our shop sold out before the event ended. ✔️ The love and recognition from industry professionals and fans alike affirmed that DNSTY is here to set new standards in this sector. This is just the beginning. From the heart of Milan Games Week, we’re more motivated than ever to deliver the promised step up that Italy deserves. Thank you to everyone who made this possible - here’s to the future!

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Alessandro Giorgio

Sport marketing | Partnership | Business development

3w

Bravi!!!

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