PearFiction Studios’ Post

The Glitch...The Glitch...The Glitch Is Here... I've been quiet on LI for a bit...been kinda busy. We launch tomorrow at TwitchCon...Hold on to your butts. (MORE ⬇ ) So here's the thing...I've been in the games business since the previous century. A lot of that time has been spent working with brands looking for ways to communicate with gamers. Now, you may not be aware that gamers are both highly sought after...and very difficult to reach. They're not on TV...duh...they're playing games. They can be a bit ornery...this is true. They are also...and really read this part closely: gamers are simply normal humans that like playing video games. Anyone who has spent time in the "in-game-advertising" business knows that there is a really odd balance here. I see lots of companies making the same mistakes that were made decades ago...and this applies to both game companies and brands. In the earliest days of coming up with what is now The Glitch, I wrote two bullets down to act as a north star. These two bullets were the two biggest problems that branded games have always had difficulty overcoming: 1️⃣ Branded Games Tend To Suck. 2️⃣ Branded Games, Ironically, Often Go To Market Without Any Promotion/Support. ...these are the two reasons that branded games fail...all the time. This is why they failed in the 90's...it's why they fail in the 20's. Let's address each one: 1️⃣ Branded Games Tend To Suck - To be fair, this is because they are rarely conceived or designed to be good games. They are too often simply vessels for marketing messages. 🎮 - This is why we hired Look North World. Alexander Seropian & Patrick Moran are veteran AAA game developers...and their LNW is stacked with pros. This is not like a lot of UEFN shops out there - which are essentially marketing agencies that also happen to make games. The Glitch is gamer-first. 2️⃣ Branded Games, Ironically, Often Go To Market Without Any Promotion/Support - this always baffled me. Why do they think that every movie, tv show, and yes - proper game - have a marketing budget? 📺 - This is why we structured The Glitch the way we did...with significant promotion, featuring top-tier streamer talent on the Twitch homepage, esports tournaments, custom commercials, and more. We structured the media plans as we would for a AAA release. More details later...running out of space. So before I do: 🎖 This project simply does not exist without the persistent love and craft from Ryan Katon and Bettina Avila Full stop. Badasses, both. 🏅 It also needed the support from a lot of people at Amazon and Twitch who believed in the vision...thank you Andrea Garabedian, Jesse Shaw, Robin Tilotta, Adam S., Rachel D., Roger Coleman, Zack Freeno, Sarah Iooss, Victor Lu...and the amazing: Mackenzie Portfolio at TwitchCon, Sonya Tsui, and Kasie Antich. And what about that trailer, eh? Moisty Media...best in the business. The song? That's an original from Josh Mobley. Nailed it.

🎮 New on LinkedIn! Dive into the latest interactive additions: Crossclimb, Pinpoint, and Queens! These games blend fun with strategic thinking, perfect for quick breaks in your professional day. 🧗 Crossclimb: Challenge your trivia knowledge! 🎯 Pinpoint: Hone your analytical skills! ♕ Queens: Strategize to win! Check out these games directly on LinkedIn and turn your breaks into brain-boosting sessions! #LinkedInGames #BreakTimeStrategy #ProfessionalPlay #NetworkAndPlay #InnovateOnLinkedIn #codegenesis

Ryan Reynolds provides a masterclass in entertainment marketing yet again. Earlier this year the Dune sand worm popcorn bucket became an unintentional internet meme. Ryan Reynolds turned this up 10 notches. He’s releasing these outlandish buckets to hype Deadpool & Wolverine. It does a lot right: 1 / Leverages internet culture for fame 2 / Uses product innovation to build awareness 3 / Fits the unhinged tone of the script All 3 of these are core tenets of brands found in Entertain or Die. 1 / Duolingo (Newsjacker) 2 / Crocs (Collaborative Chameleon) 3 / Liquid Death (Scriptwirter) The kicker is, this idea actually drives revenue and earned media reach at the same time. If loving these buckets is wrong then I don’t want to be right. Download Entertain or Die from my profile. #Deadpool #RyanReynolds #Entertainment

Deepfake technology in Sports: shall we choose Innovation over Integrity? Both technology and sports are rapidly evolving landscapes and the advancements have become both a boon and a bane. Especially when they are combining: as we delve into the realm of deepfake in sports, it is imperative to tread carefully, balancing innovation with integrity. On one hand, deepfake technology promises to revolutionize the fan experience. Imagine reliving iconic moments or witnessing legendary performances recreated with stunning realism... with you on the field. The potential for enhancing fan engagement and immersion is undeniable. For athletes, deepfake offers a unique opportunity to hone their skills through simulated scenarios, providing invaluable training insights for both the competitor and his coach. However, the allure of deepfakes comes with a dark underbelly. The ease with which falsified videos can be created raises serious concerns about manipulation and deception for the "sport we look at". Athletes, revered for their prowess and integrity, could find themselves unwittingly embroiled in controversies spawned by fabricated content. The violation of privacy looms large as well, with deepfakes capable of tarnishing reputations, deterring sponsors and infringing upon personal boundaries. At the heart of this debate lies the integrity of sports itself. The sanctity of competition hinges on fairness and transparency, qualities that can be undermined by the illicit use of deepfake technology. From falsified performances to questionable records, the repercussions of unethical manipulation are profound and far-reaching. In navigating this ethical maze, it is essential to embrace a nuanced approach. While the allure of technological innovation is undeniable, it must be tempered by a steadfast commitment to ethical principles. Transparency and accountability must be paramount, ensuring that Deepfake technology is wielded responsibly and ethically. Proactive measures are now imperative to safeguard against the malicious misuse of deepfakes: * Robust regulations, * Stringent safeguards, * Policing and enforcing entities to preserve the integrity of sports and protect the rights of athletes. The responsible integration of deepfake technology into the world of sports requires a delicate balancing act. By fostering innovation while upholding ethical standards, we will harness the transformative potential of deepfakes while safeguarding the integrity of the sports ecosystem. It will definitely require concerted effort, forging a path forward that embraces progress without compromising our core values. #sport #BigTech #Ethics #Deepfake #athlete #autonomy #integrity https://lnkd.in/d29ay2Uz

Ever wonder how our game trailers and cutscenes are brought to life? Check out this article from VentureBeat! #GameTrailers #BehindTheScenes #digicpictures

🕹️Master the Addictive 2048 Puzzle Online Conquer the tiles and reach the elusive 2048! https://lnkd.in/gUHE9Cj8 #Play2048 #2048game #OnlinePuzzle #StrategyGame #GamingTips #TechTips #TechGuide #OneCoolTip @OneCoolTip

Not Strictly Kids & Family... but lots and lots of fun, working with the Marvel & Disney teams to create some wonderfully rough sketch boil animations for GIPHY as part of the marketing for the much anticipated Deadpool & Wolverine movie. 25th July Folks. (Cough Cough.. day after my Birthday!) GIPHY is a highly effective as part of your marketing strategy. - High engagement - They grab attention and likely to be shared extending your brands reach - Brand Visibility - if done well - create memorable brand image and recognition - Versatile - Seamlessly integrate with Socials, email, web - Emotional - Picture tells a thousand words - Gif's convey emotion quickly in a world of micro-attention spans - Cost effective - Creating gifs is often cheaper and quicker then producing video and offers high return on investment. https://lnkd.in/e6VTT_-4

The opinion and thoughts of content creators as representatives of players have never been more important in our industry. That's why the #DeltaForceGame dev team sat down with StoneMountain64 and LVNDMARK to answer their questions about the game. Here's a snippet from that conversation: #TiMiStudioGroup

The Webby Awards are evolving to reflect the power of the creator economy. With new categories recognizing individual creators and expanded focus on video and film, brands have even more opportunities to shine in the digital space. Is your brand ready to step up? #WebbyAwards #InfluencerMarketing #CreatorEconomy #DigitalMarketing

🕹️Master the Addictive 2048 Puzzle Online Conquer the tiles and reach the elusive 2048! https://lnkd.in/gZQ6sHCx #Play2048 #2048game #OnlinePuzzle #StrategyGame #GamingTips #TechTips #TechGuide #OneCoolTip @OneCoolTip