Pedro Caballero’s Post

🚨 Black Friday Buyers Are Already on the Hunt! Are You Ready to Capture Their Attention? 🚨 The countdown is on—Black Friday shoppers are browsing, comparing, and planning their purchases right now. With so many options for every product, the question is: Will they choose you, or will they go to a competitor? To win them over, your strategy needs to go beyond discounts. Now’s the time to focus on high-impact tactics to keep buyers on your site, engaged, and excited to buy from you. 🔑 Top Tips to Stand Out This Black Friday: - Strategic Newsletters: Engage customers before, during, and after Black Friday with well-timed emails. Before: Tease upcoming deals and offer exclusive early-bird discounts. During: Send real-time updates on hot items and low-stock alerts to create urgency. After: Follow up with thank-you notes and special offers to build lasting relationships. - Unbeatable Offers: Stand out with enticing offers that are hard to pass up. Think beyond discounts—create product bundles, exclusive gifts, or limited-time extras that add value. - Real-Time Inventory Updates: Nothing motivates shoppers like seeing items running low in real-time. Use stock alerts on popular products to create urgency and push faster purchases. - Personalized Post-Purchase Offers: Don’t end the interaction at checkout! Use the post-purchase screen to offer related products or discounts on future purchases to build long-term loyalty. ✨ The race to Black Friday is on. Use these tips to make your store a top choice for eager shoppers! #BlackFriday2023 #eCommerceStrategy #PrestaChamps #HolidayShopping #ConversionOptimization #CustomerExperience

🖤 The Business of Black Friday 🖤 Black Friday is more than just a day of deals—it's a major economic event that impacts consumer behavior, retailer strategies, and overall market dynamics. Here are a few key stats that illustrate the scale and impact of Black Friday on business: 📊 Consumer Spending Surge: In 2023, U.S. Black Friday sales exceeded $9 billion online, with total weekend spending projected to reach over $80 billion. This single day continues to set records year after year. 📈 Digital Dominance: More than 70% of shoppers used mobile devices to grab deals, showing the increasing power of digital and mobile commerce. 📦 Early Shopping Habits: Nearly 60% of shoppers started their holiday shopping before Black Friday, prompting retailers to start promotions early to capture the demand. 🌎 Global Growth: Black Friday’s popularity has grown worldwide, from the U.K. to Brazil, transforming it into a global shopping phenomenon. The numbers reveal that Black Friday is more than just a sale—it’s a valuable indicator of consumer confidence, a catalyst for Q4 profits, and a unique opportunity for brands to engage customers. How has your approach to Black Friday evolved? #BlackFriday

Black Friday is coming and the time to take advantage is now! 👀 In recent years, Brazilian consumers have been planning their holiday shopping earlier and earlier. In 2023, shopping started in October! 🗓 So here's the question: what if I don't act know? While your competition captures there costumers early, you could end u at the most expensive stage of the game - when acquisition costs skyrocket and competition gets fierce. You can't miss this chance! Take a look at this data: . 45% of consumers are already saving for their next purchases. . 55% took advantage of Black Friday 2023 to secure Christmas gifts. . 82% are keeping an eye on promotions. . 72% look for new brands through Reels. Opportunity is knocking on the door! Let's enjoy it? 🚀 🤩 #marketing #ecommerce #blackfriday #marketingstrategy

🛍️ Black Friday Tips: Shop Smart, Save Big 💳✨ Black Friday is here, and it’s the perfect time to score great deals—if you’re strategic. Avoid overspending and maximize your savings with these simple tips: 1️⃣ Set a budget and stick to it: • Decide how much you can spend before shopping. It’s easy to get carried away, but a budget keeps you in control. 💰🛑 2️⃣ Make a list of priorities: • Identify what you actually need—gadgets, gifts, or essentials—and focus on those. Don’t let flashy deals distract you from your goals. 📋🎯 3️⃣ Compare prices online and offline: • Use price comparison tools to ensure you’re truly getting the best deal. Sometimes, the “discount” isn’t as great as it seems. 🔍📊 4️⃣ Avoid impulse buys: • Retailers use psychological tricks to make you spend more. Sleep on big purchases, and avoid deals that pressure you with time limits. ⏳🛒 🔑 Pro Tip: Check for additional discounts like cashback offers or promo codes before checkout. Every little bit adds up! #BlackFriday2024 #SmartShopping #SaveMoney #FinancialTips

Black Friday is coming on 29th November – is your eCommerce business ready? 🛍️ Last year, Black Friday saw… 👉 Global online sales over £59.7 billion 👉 The average spend per person around £242 👉 48% of shoppers save money for Black Friday, and 32% plan to do Christmas shopping With recent predictions that this year will be even bigger, there’s plenty of opportunity for an eCommerce business to thrive.  So whilst planning your amazing promotions, will you have the capacity if your online orders dramatically increase? It is never too late to think about improving things for next year and once you get through the other side make sure you drop us a line to see how we can make your 2025 Black Friday run like a dream.

The Black Friday Deals Shopping Guide Black Friday is just around the corner, and with the right strategy, it can be a goldmine of savings. 💰 Today, I’m stepping away from my usual marketing and mindset topics to share how I approach Black Friday like a savvy shopper—and how you can, too! Here’s a sneak peek of my approach: 1️⃣ Create a Wishlist in Advance Know what you want before the madness begins. I track items early and compare prices to make sure I’m getting genuine discounts. 2️⃣ Subscribe to Newsletters Retailers often offer exclusive deals to subscribers ahead of time. Signing up gives you access to early-bird savings. 3️⃣ Use Cashback Platforms Why miss out on extra value? I maximise my purchases by using cashback apps and rewards programs wherever possible. 4️⃣ Set a Budget and Stick to It It’s easy to get swept up in the excitement. I always define my budget and priorities to avoid impulse buying. 5️⃣ Shop Early for the Best Selection Many stores release deals before the day itself. Keeping an eye on my wishlist helps me grab the best items before they sell out. This strategy ensures you win Black Friday—without overspending or buying things you don’t need. 🛍️ How do you prepare for Black Friday? Drop your best tips in the comments! 🔗 Full guide in the comment section: Get the Best Black Friday Deals #BlackFriday #Shopping #Ecommerce

🖤 Big up all the retailers today! Let’s be real though, Black Friday isn’t just about endless scrolling or fighting for the last “Add to Basket” button peeps! BF isn’t online only. It’s about connecting with your customers, surely? whether they’re clicking, scrolling, or strolling past your shop / web window. If you’re a physical retailer, you’ve still got the power to wow fyi. Experience, convenience, and that “I found it in the shops” buzz? That’s your edge as it’s still a completely different CX. And for online brands? don’t forget some customers still prefer browsing aisles over browsing tabs so if you have a shop as well, you MUST push and pull. Bridge the gap between digital and physical is my recommendation and a personal passion of mine. Make Black Friday about everyone—not just the online crowd maybe? What’s your take on balancing the two? Let’s hear your stories! #BlackFriday #Retail #MarketingTips #FunnyButTrue #CustomerExperience

🛍️ Black Friday is Here! 🖤 What Makes All the Difference in Boosting Your Sales? Market Research 📊 As we prepare for one of the biggest shopping days of the year, it's clear that success isn’t just about offering discounts. Market Research is the factor that can truly make all the difference in how you approach Black Friday today. Here's why: 🔍 Consumer Behavior: 54% of Black Friday shoppers make impulse purchases, so understanding customer motivations and preferences in real-time is essential to capturing these spontaneous sales. 💡 Optimized Pricing & Discounts: Whether you’re promoting electronics, fashion, or home goods, Market Research helps you identify which product categories will benefit most from targeted discounts and competitive pricing. 📱 The Digital Shift: With online shopping surging, businesses using data-driven strategies—such as personalized emails and targeted ads—can better capture attention and convert sales. 💡 Key takeaway: Market Research isn’t just a tool for planning - it’s essential for real-time action that drives success today‼️. Understanding consumer behavior as it unfolds gives your business a significant advantage. 🎯 How are you using Market Research to optimize your Black Friday sales? 💬 Want a special Black Friday discount on the latest 2024 market research report? Send me a DM, and let's talk! #BlackFriday2024 #MarketResearch #ConsumerBehavior #Ecommerce #SalesStrategy #ImpulseBuying #BusinessGrowth #RetailInsights

Black Friday is coming on 29th November – is your eCommerce business ready? 🛍️ Last year, Black Friday saw… 👉 Global online sales over £59.7 billion 👉 The average spend per person around £242 👉 48% of shoppers save money for Black Friday, and 32% plan to do Christmas shopping With recent predictions that this year will be even bigger, there’s plenty of opportunity for an eCommerce business to thrive. So whilst planning your amazing promotions, will you have the capacity if your online orders dramatically increase? It is never too late to think about improving things for next year and once you get through the other side make sure you drop us a line to see how we can make your 2025 Black Friday run like a dream.

Is this what Black Friday looks like now? At 8am, after the initial surge of shoppers, this Target (and many other stores) were eerily quiet. The crowds used to continue well into the early afternoon as shoppers moved from one destination to another, but every store I visited was relatively quiet with choice parking spots easy to find and modest lines at best to check out. This is likely the result of the confluence of 3 major factors: - Online shopping continues to erode the urgency to get up and get out - while I was out, my wife was still in bed looking at the same deals (but with better cash back and layered discounts for signing up for new account activation) - Black Friday isn’t a day or a weekend any more. Most retailers started their event the weekend before - if not earlier. Those that didn’t are likely going to have to scramble to make up for a day of disappointing traffic - There are fewer “must have” new items than in any year I can remember. Most of the big promotions, with a few exceptions were available at similar prices last year and the year before. Even the Taylor Swift Eras Tour Book didn’t seem to be much of a draw after the 100 or so first customers at 6am got their copy Couple that with uncertainty and unease about the economy, widening income gaps, non-discretionary spending now taking a bigger share of most consumer wallets, and it could point to challenges ahead for some retailers. Those that started promotions early, have a strong omnichannel approach to meeting demand, and executed well on obvious value and some level of newness will be just fine. Those that didn’t will likely be scrambling to catch up in a short season this year.