Penthusiasts’ Post

Want to rank higher on Google? Struggling to understand why your content isn’t getting the attention it deserves? Let’s talk about E-E-A-T – Experience, Expertise, Authority, and Trustworthiness. These four pillars are the foundation of Google’s search ranking algorithm. Well, it’s all about understanding E-E-A-T Google's way of deciding which content deserves the top spots on search results. Imagine you’re trying to find answers to your burning questions. What do you trust more: an article from a well-known expert or one written by someone with little to no background in the subject? Google thinks about this too. To rank higher on Google, it’s not enough to just write great content you need to show Google that your content is trustworthy, authoritative, and backed by real experience. By doing this, you're not just writing for rankings; you're building a relationship with your readers and showing Google that your content deserves to be at the top. Ready to level up your content and improve your rankings? I can help you! Let’s talk about how to make your content more trustworthy and authoritative. #content #topranking #google #blogs #contentmarketing #contentstrategy #framework #business #strategy #article

Last month, Google announced that they are buckling down on low-quality and unoriginal content that so easily makes its way into search results. They expect that these efforts will reduce the low-quality content by 40%! ⚡ How are they doing this? Great question! They are updating their algorithm and enforcing new spam policies for content. What does this mean for you? It means that the need to produce quality, helpful content is even more crucial for your business' exposure. A few questions you can ask yourself to decide if your content would classify as quality is: 🌿 Does your content add value to your audience? Will they learn something from your content? Is this content that you would share with a friend, bookmark, or recommend? 🌿 Was this content produced well? Did you check it for spelling or grammatical errors? Did you hastily put it together or take your time? 🌿 Are the headlines an accurate and descriptive representation of your content? 🌿 Could this content be backed by experts, or does it include sourcing if needed? If the answer to all these questions is yes, then you are good to go! Google's algorithm is in your favor - you are creating quality, helpful content that this new algorithm loves! ✔️ Are you producing quality content? #DigitalTransformation #MarketingExpert #QualityContent #MakeItPay

Here’s my simple process for writing content that ranks on Google’s first page (No rocket science involved, just common sense): 1: Understanding the Search Intent of the Topic I’m Writing About Search intent is the compass that guides me. It ensures I'm creating content that actually answers the questions users are asking, not just what I think they might want to know. 2: Analyzing Top Results to Figure Out What Google is Looking for Honestly, this is the part I really hate. It’s boring, repetitive, and reminds me of those group projects where everyone ends up with suspiciously similar presentations. But whether we like it or not, it’s 70-75 percent of the content on any winning blog. These are the rules and we’ve got to play by them. 3: Finding the Gap That’s where the gold is and where I focus most of my time and energy. Even though it’s just 25-30% of the content on the blog. It’s the winning differentiator. It’s what transforms a run-of-the-mill blog into a valuable resource that both Google and readers love. 4: Creating the Content Now, this is where we get into the meat of things. I make sure to: - Make the content skimmable with digestible chunks - Always optimize for humans, not just search engines - Keep it conversational - Add value with unique insights and "aha!" moments - Include actionable steps readers can implement immediately Read the carousel to dive deeper into each of the steps. 👇 

Here's a question I get asked a lot. How do I know what questions my ideal clients are ACTUALLY asking online? I remember my early days as a content writer some 6+ years back. (Damn, I'm old in this game). I tested a simple technique to boost a client's content relevance—and the results were surprising. I typed a keyword into Google and, right there in Autocomplete and "People Also Ask," I discovered questions I hadn’t even considered. These aren’t just random searches. They’re insights into my audience's mind. So, here’s the trick: 1️⃣ Use 'Autocomplete' to reveal trending searches. 2️⃣ Answer 'People Also Ask' questions to build instant relevance. Two minutes of research = content that hits home. Try it! P.S. Have you tried this trick before?

🔗User-Optimized Linkbuilding in 2024 A well-crafted informational page is king when it comes to rankings in English-speaking markets. Even for raw transactional/commercial keywords, you might see strictly informational pages holding the #1 position. This is where Italian artist Userio Intentionalle drew his best pictures. However, what these pages often lack is user optimization. Most of them are just a bunch of well-built, keyword-stuffed sentences that Google likes to see at the top of the shelf. When it comes to publishing content on your own website, this strategy makes sense. To be just there at the top, I’m ready to write a 10,000-word essay by hand on a sheet of paper. User-optimized linkbuilding speaks to people first. The focus shifts to different age groups and social layers instead of high-volume keywords and beating the algorithm. 🔴 In the era of passive information consumption (watching videos or listening to audio), dumping a kiloton of text and paying thousands of national currency units is a SEOcide. Linkbuilding for the sake of links. 🟢 Do this instead to make internet a better place and put your brand as an authority source : • Translate your key points into branded infographics for better content digestion. • Speak to people in human-optimized language. • Ask experts to share their opinions on the topic. • Raise the issue/question/matter first, only then mention your brand. Some of the best examples: https://lnkd.in/dux6SAB9 https://lnkd.in/dwYX2MP6

What The March 2024 Google Core Update Means For Low Quality Content https://hubs.la/Q02v0D4L0

What's in it for the other person? Don't forget the end user receiving your content. This came from someone trying to stay searchable and on top within Google. Feeling a bit nervous about Google’s latest changes? Especially with all this AI talk? Don’t worry, here’s a quick tip to keep your site ranking well: Put out content that genuinely helps people. Google’s pretty into that. Answer those burning questions your customers always have, whether through blogs or videos. Also, keep your site updated and mobile-friendly. Google likes that a lot. I remember reading "They Ask, You Answer" by Marcus Sheridan. He saved his pool business during the last recession by just answering customer questions on his website. His business boomed after that. So, what's the lesson here? Be helpful and up-to-date. Stuff changes, but you got this. Need a little help? I’m into copywriting and marketing, so feel free to ask!

After publishing a story, your content can be included in Google News within minutes. This is a fast way to get the word out, especially when you have breaking news. https://lnkd.in/emChsBCx

Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It’s now a huge part of search. So, what exactly is helpful content? Are you meeting Google’s “helpful” content requirements? This article is a one-stop solution guide to help you clarify this question and create content that meets Google’s standards for usefulness, value, and, most of all, helpfulness. https://bit.ly/3xd88qF

According to an article from The Digital Marketing Institute, "Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is not a ranking factor but a component of its Search Quality Evaluator Guidelines. While this framework has existed for a decade, this year Google added an extra E for ‘Experience’." "This gives human content marketers an advantage and cements the importance of having experts write or inform content." Follow Simple Connect to learn more about how we promote your company. #SimpleConnectCompanyPromoters