PeopleTech Partners’ Post

Startup founders HATE to admit they’re wrong. It’s in their DNA. But sometimes, you just have to throw in the towel and admit your world-smashing idea is…not. Lula’s Bo Lais had three things going for him: less ego, more support, and just the right amount of greed. His pivot from B2C to B2B was due to simple math: he was making more money dealing with people with several properties than homeowners. However, it was far from a smooth ride. As Matt put it, Bo’s company was an overnight success. It just took eight years. Ride along with Matt Watson and Bo Lais as they dive deep into successful pivots, proptech, AI, and deep integrations. https://zurl.co/HbKt

Really helpful for founders to make informed decisions to optimize growth strategies and increase chances of success #business #investment #investmentmanagement #investmentstrategy #venturecapital #ventureout #venture #venturecapitalist #ventures #venturebeyond #ventureonward #venturevibes #ventureseeker

8 Essential Metrics Tips for #SportsTech Startups As an educator preparing the next generation of SportsTech #entrepreneurs and Berkeley Changemakers, I'm always on the lookout for valuable resources to share with my students in my course, "SportsTech: Entrepreneurship & the Future of Sports" offered by the UC Berkeley Sutardja Center for Entrepreneurship and Technology (SCET), in the UC Berkeley College of Engineering. "The Ultimate Guide to Startup Metrics" by Speedinvest Pirates is such an excellent resource for any founder navigating the world of entrepreneurship, but below are the tips I'm sharing with my students on how they can apply the guide's principles to their SportsTech ventures: (1) Define your North Star Metric: Identify the core value your product provides, such as number of workouts completed, performance improvement, or platform usage. Align your team around this metric. (2) Pre-Seed: Build, Measure, Learn: Create your MVP, onboard early adopters, and gather feedback. Track pilot customers, engagement, and qualitative insights to refine your offering. (3) Seed: Show Product-Market Fit: Demonstrate traction with metrics like monthly active users, conversion rates, retention cohorts, and early revenue. Validate your market fit. (4) Series A: Optimize Unit Economics Dive into your business model and track CAC, LTV, LTV:CAC ratio, MRR growth, and gross margins. Illustrate a path to profitability. (5) Know Your Segments! SportsTech often spans B2C (athletes) and B2B (teams, gyms). Measure what matters for each segment to drive growth holistically. (6) Retention is Crucial! Analyze user retention by signup cohorts. Strong engagement and retention validate your product's sticky factor and long-term value. (7) Blend Hardware & Software Metrics: If your venture has a hardware component, separate it from recurring software revenue in your reporting. Investors value the predictability of subscription revenue. (8) Leverage Brand & Community: In SportsTech, brand, content, and community are powerful assets. Track social engagement, brand searches, and other top-of-funnel metrics. The guide's core principles - defining a North Star, tracking key product and revenue metrics, and demonstrating a path to profitability - are essential. However, I'll encourage my students to tailor the specific metrics to what matters most for their SportsTech ventures, especially around engagement, community, and blending B2C and B2B models. By aligning their metrics with the milestones that resonate with SportsTech investors, they'll be well-positioned to attract the right partners to help them scale. What do you think, Danny Cortenraede and Ashley DeWalt? Thanks, Rubén D., for posting this excellent resource. Keith McAleer, Ken Singer, Jesse Dieker, M.Ed., Joo Ae Chu, Gigi Wang, Laura Hassner, Roxanne Hernandez, Rich Lyons

the Ultimate Guide to #Startup Metrics, by Speedinvest Pirates Learn what to track, when and why You will find a set of important metrics for each industry (pre-seed, health & consumer tech, #fintech, #deeptech, #marketplaces, and #industrialtech) mapped to the different stages of early stage ventures. These metrics are then explained in further detail #starthubagency #isapinvestments www.isap.investments StartHub.Agency iSAP Group Investments ltd Tino Herold

the Ultimate Guide to #Startup Metrics, by Speedinvest Pirates Learn what to track, when and why You will find a set of important metrics for each industry (pre-seed, health & consumer tech, #fintech, #deeptech, #marketplaces, and #industrialtech) mapped to the different stages of early stage ventures. These metrics are then explained in further detail #starthubagency #isapinvestments www.isap.investments StartHub.Agency iSAP Group Investments ltd Tino Herold

The most important lesson I’ve learned as a member of Canopy Community is that the very best entrepreneurs out there, are on a mission to solve a problem for their customers. They usually start by just noticing an opportunity, a gap, a problem to solve, until the noticing becomes unbearable and they decide to do something about it. The second lesson I’ve learned from Stewart Noakes personally because he likes to remind us frequently (rightly so!) is that the majority of #startups fail because they are developing a product that nobody wants to buy. In my mind (being an open-spacer I literally can’t let this go) there are three reasons why this might happen: 🔎 The problem you are trying to solve is not really an issue: It might be an inconvenience to some, but not to the extent that it justifies a purchase. If this is you maybe try to to consult to the companies already making a not-so perfect product and help them refine it. ⏱️You are out of sync: you are either a visionary too far ahead of your time, or you’ve noticed too late and a sense of familiarity trumps your inconvenience. If this is you, take this time to prepare for when others catch-up with you, or use your insights to compound them with other missed-opportunities and build a solution that fixes a large dumpster fire of problems (sorry wants too sure on what the collective noun is for problems and I couldn’t resist! I’ll see myself out shortly) 🫶🏼 You’ve not yet closed the gap between your product/brand and your customers. If this is you: what have you been waiting for? Come talk to me or any of my team. You’ll be amazed at what #CustomerCentric #CX can do these days. And if you happen to be in #fintech and will be attending Fintech Week London come and chat to some of the best Foundever has to offer, we’ll have Ana Athayde, Steve Gush, James Bedford, Ian Conduit and Keith Price, and meeting you today to chat fintech and customer centricity is the reason I’ve join the 5 am club this week! PS: if you didn’t catch last night’s #DemoNight then go stream it ASAP.

The Ultimate Guide to Startup Metrics, by Speedinvest Pirates Learn what to track, when and why. You will find a set of important metrics for each industry (pre-seed, health & consumer tech, fintech, deep tech, marketplaces, and industrial tech) mapped to the different stages of early stage ventures.

The Ultimate Guide to Startup Metrics, by Speedinvest Pirates Learn what to track, when and why. You will find a set of important metrics for each industry (pre-seed, health & consumer tech, fintech, deep tech, marketplaces, and industrial tech) mapped to the different stages of early stage ventures.