Pepsi Lipton’s Post

🥇Follow along as we spotlight this year’s #EffieCanada Gold-winning cases and contenders for the coveted #GrandEffie award. 2024 Gold Winner Effie Awards Canada Category: Restaurants “Not Everyone's Happy” Brand/Client: KFC / KFC Canada (Yum! Brands Subsidiary) Agencies: Courage Inc & Wavemaker Canada Contributing: NARRATIVE PR KFC launched the Twosdays campaign to reverse a declining sales trend. But KFC was also struggling with the lowest quality perceptions in its category. The challenge was to introduce a compelling value offer that wouldn’t devalue the food. Leveraging the frustration of the Colonel, KFC’s iconic founder, over the value promo’s low price, the campaign highlighted the chicken’s quality and value. It didn’t just stop the sales slump—it boosted quality perceptions by a whopping 263.2% among Canadians who saw the ad, helping KFC stand out from competitors. —— Who will take home the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year? Find out at #CMES24. Register now: https://lnkd.in/g8QF42YB #EffieCanada2024 #Effies #MarketingEffectiveness Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.

Cadbury : Better Together Insight: When you're struggling with life issues but you have someone who supports and surrounds you in the process of dealing with issues and healing, you feel much better. This student campaign titled 'Better Together' was published in Egypt in May, 2023. It was created for the brand: Cadbury, by ad school: Self-Promo. School: Self-Promo #Marketing #DigitalMarketing #AdCampaign #Advertising #Branding

This is such a great reminder to stop, reflect, and appreciate the work you create!☕️ We often move from one campaign to the next so quickly that we forget to enjoy the experiences🚀 Thanks for always trusting us, Nestlé Nespresso SA❤️ #TILT #TheTILTEffect #Nespresso #NespressoZA #InfluencerMarketing #Advertising #Marketing #Coffee

💡 Retail media has been focused primarily on onsite ads for too long. We knew we had to do something different and beyond this playground. That’s why we’re introducing… 🚀 Alshaya Media Connect (AMC)! A truly omnichannel retail media network, driven by first-party data, right here in the region. https://bit.ly/3MZliLZ Here’s why AMC stands out: 🌟 Premium Brands: AMC combines data from 70+ international brands into one unified network, allowing advertisers to reach a vast and diverse customer base. Imagine the purchasing power of our customers by looking at our brands! 📊 Diverse Categories: Fashion, Beauty, Home Furnishing, Food, Wellness — AMC spans it all, offering brands access to a wealth of data and the ability to run targeted ads. 🔗 Online to Offline: We’ve built a true omnichannel network. With AMC, brands can connect both the in-store and online worlds, reaching customers wherever they are. 📺 Multi-Channel Delivery: We’re more than just onsite ads. AMC enables campaign activation across paid, owned, and in-store channels, creating a seamless customer journey for advertisers. 📈 Advanced Measurement: We go beyond traditional metrics, encouraging brands to focus on “incrementality” across omnichannel KPIs, driving true business growth. Ready to connect with your customers on a deeper level? Alshaya Media Connect is here to transform the way brands advertise. A massive thankyou to everyone at Alshaya and our partners. Special thanks to Epsilon EMEA & the team for being our first partner. Rajesh Verma Sofoklis Ioannou Elliott Clayton Natalie Farsiani Diana Abebrese Anders Hjorth Thank you for being the trusted partner throughout the journey. If you found this helpful, consider resharing and follow me for more insights on retail media innovation. #retailmedia #marketing #AlshayaGroup

A little bite goes a long way! 🍫 When Mondelēz International wanted to capture the attention of younger audiences for their Mikado Chocolate Biscuits, they didn’t go through traditional channels such as TV and print like the competition. Instead, they teamed up with SoPost for a smarter, digital-first product sampling approach that hit the bullseye – attracting their perfect audience and delivering incredible results at a fraction of the cost. 🎯 Let’s “crunch” some numbers… 🍫 +125% more leads than anticipated – at just 14% of Mikado’s media budget. 🍫 £0.13 average cost per lead – the lowest across ALL Mondelēz International campaigns in 2023. 🍫 94% of consumers would switch to Mikado as their go-to biscuit. 🍫 43% bought a pack within just two weeks of sampling. Efficient. Engaging. Unstoppable. 🙌 Find out how we did it: https://lnkd.in/eziia6d5 BIG thanks to Jessica Inzani, the Mondelēz International team, Publicis Media and Bella Noakes – we loved working with you all! #CPG #CPGmarketing #FMCG #FMCGmarketing #onlinesampling #digitalmarketing #productsampling

🌙 Is Your F&B Brand Ramadan-Ready? 🌙 Ramadan is around the corner—a golden chance to be part of every Iftar table and Suhoor moment! 🍽️✨ We’re crafting campaigns designed to connect, inspire, and elevate your brand this season. Want to know the latest Ramadan consumer insights and explore our special campaigns? 👉 Comment below or reach out to us directly. Let’s make this Ramadan unforgettable for your brand! #Ramadan2024 #FBMarketing #RamadanCampaigns #ConsumerInsights #7awiMediaGroup

Heinz : WORLD CUP 2022 Heinz World Cup Campaign Watching football goes hand in hand with food and snacks, they fuel spectators and add flavor to the whole experience. That’s something Heinz is all too familiar with… After all… Adding flavor to food plays right into their court. Just as each football team has its own way of playing the sport, every person has their own way of adding Heinz sauces to their meals. So, it’s no surprise that the World Cup and Heinz sauces are a match made in heaven, and that’s is exactly what we wanted to bring forward in our key visuals: A fun and playful relationship between our sauces and football, something that enables our target to see their love for food and football on a single plate, something that lets Heinz… Make Plays This professional campaign titled 'WORLD CUP 2022' was published in Egypt in December, 2022. It was created for the brand: Heinz, by ad agency: bubblegum advertising. Credits CLIENT: HEINZ ARABIA AGENCY: BUBBLEGUM ADVERTISING MANAGING DIRECTOR: MOHAMED WASFY EXECUTIVE CREATIVE DIRECTOR: WAEL AZZAM ACCOUNT DIRECTOR: MARC BUCCIANTI SENIOR ART DIRECTOR: BILAL ABBAS ART DIRECTOR: KHALED RABEA PROJECT LINK : https://lnkd.in/gW8iT-k3 Agency: bubblegum advertising #Marketing #DigitalMarketing #AdCampaign #Advertising #Branding

Al Rabie Saudi Foods Co, KFC, and Amazon record strong Ad Awareness gains in MENA. Between November 28 and December 17 2024, Al Rabie's Ad Awareness score climbed by six points, moving from 20.2% to 26.2%. Uncover more brand insights in YouGov's latest article. More here 👉https://okt.to/VciIrb

What constrains brands from running efficient consumer activations in Spain?  We discussed this with Adriana Blasco de Oro (Adri), Country Manager Iberia at Hashting.  Adri has nearly 20 years of experience working with #CPG brands, including top-tier names like Coca-Cola, Unilever, and Diageo.  She shares her observations and gives tips on how to navigate the fragmented Spanish market.   Tune in to the talk and gain some insights! 👇    #brandactivation #spanishmarket #marketingstrategy

The Marketing Strategy Behind Cadbury Dairy Milk's "Kuch Meetha Hojaye” In marketing, creating emotional connections with consumers is the key. And only a few brands do it as effectively as Cadbury Dairy Milk with their iconic tagline "Kuch Meetha Hojaye." Cadbury Dairy Milk has captured our hearts time and time again by tapping into our emotions. Whether it's celebrating moments of joy, love, or togetherness, their advertisements always strike a chord with audiences. But what makes Cadbury Dairy Milk stand out? It's their ability to weave emotional narratives around their product. The "Kuch Meetha Hojaye" campaign is a prime example of this strategy in action. Rather than focusing solely on the product, Cadbury tells stories that evoke positive emotions and leave a lasting impression on viewers. It's not just about storytelling. Cadbury also leverages various marketing channels to amplify their message and reach a wider audience. From TV commercials to social media campaigns, they ensure that their brand remains top of mind for consumers. It's a sweet success story that marketers can learn from when crafting their own strategies. Which Cadbury advertisement do you like the most? #marketing #marketingstrategies #emotionalappealadvertising #consumerbehaviour #digitalmarketing #branding #socialmedia #advertisingandmarketing