How to Increase Your Share of Market (SoM)? We all love seeing results from our sales campaigns, right? But here’s the truth: those campaigns deliver real results only when your Brand is built strong enough to support them. If your business doesn’t rely on paid campaigns, focus on strategies that build your Brand: 👉 Develop a solid content strategy 👉 Stay active on social media 👉 Leverage email marketing Remember, Brand marketing and sales campaigns are not the same. Brand marketing builds your Share of Voice (SoV), and ultimately, your Share of Market (SoM). So, focus on the long-term game. Build your Brand. Strengthen your voice. Watch your market share grow. Because your Share of Voice drives your Share of Market. #salesstrategy #shareofmarket #salescampaign #peregrene #marketing
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What the right marketing strategy does to your brand! Client story : When I met this brand in the beginning of the year - They had a great product but not the right marketing efforts that made people know about them :( After a few conversations when I joined them as a part-time marketing consultant - We rewamped the marketing & social media strategy from : - untracked posts on one social media platform - inconsistent newsletters - inconsistent email marketing - no workshops/events/PR - not enough customer-attracting deals - expensive ad marketing To a personalized strategy for them, that included : - 3 posts a week conveying the brand across all platforms. - strategic newsletter execution - strategic & well planned email marketing campaigns - multiple free events/workshops for people - mega attractive deals - huge cost cut on ad marketing - Marketing through founder’s personal brand And the results as you can see, went better than our expectations! PS : These are all in house marketing strategies, not social media management services. These don’t focus on making you viral in a short span of time! The goal is to make your brand known over a longer term :) #marketing #emailmarketing #admarketing #brands #founders #clientstory
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I see A LOT of brands overcomplicating their Marketing efforts🤦🏾♂️ All you need is these 6 points… 1️⃣ Segment your ideal customer groups 2️⃣ Identify 3-4 of their pain points or frustrations your product/service can solve 3️⃣ Pick 1-2 Marketing channels to double-down on 4️⃣ Create Advertising ‘hooks’ and straplines around those core pain points from ‘Point 2’ 5️⃣ A/B test the above across both Image Ads & Video Ads 6️⃣ Find the winning formula(s), then make slight variations of those Ads This works across Email Marketing, Social Advertising, SMS Marketing AND Search Advertising ——— Follow and turn on notifications for more Marketing tips!🛎️ #ppc #paidsocial #advertising
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Think outside the box! According to Finances Online, marketing campaigns that utilize both print and digital marketing are up to 400% more effective 📨 First Station Media specializes in email marketing, social media advertisement, promotional products, and print to make the most of all possible audiences. Let’s brainstorm: 👉 https://buff.ly/3SjEWpx #Print #DigitalMarketing #Marketing #Email #SocialMedia #PromotionalProducts #Audience #Brainstorm
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Think you know marketing? Think again.. Here are some common Marketing Myths to Avoid: - You need a huge budget to see real results. (Truth: Smart strategies can work with any budget.) - Social media is only good for brand awareness, not conversions. (Truth: It’s a powerful tool for driving sales too.) - Posting more content always leads to better engagement. (Truth: Quality beats quantity every time.) - Email marketing is outdated. (Truth: It remains one of the highest ROI channels when done right.) - Only large brands have a chance of going viral. (Truth: Creativity and timing can make anyone’s content take off.) Swipe away these myths and focus on strategies that actually drive results📈 #marketingmyths #digitalmarketing #marketingtruths #socialmedia
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Feeling like your marketing and PR are just shouting into the void? We've all been there. Personalisation tools are your secret weapon for crafting campaigns that resonate with each customer, making them feel like a VIP, not just another number. Think: 1️⃣Dynamic website content that speaks directly to their needs. 2️⃣Targeted email campaigns based on their interests. 3️⃣Social media magic that feels like it was written just for them. These tools aren't just fancy bells and whistles - they deliver real results! Ready to level up your marketing game? Hit the link ➡️ https://lnkd.in/eEGm5nQD #marketing #personalisation #digitalmarketing #customerengagement
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Stretching your marketing budget without sacrificing results is more achievable than you think! In our latest blog post, you'll discover how targeted mailing lists, strategic email use, and creative postal discounts can make a big impact. Get ready to boost your ROI while keeping your marketing spend in check!
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🔍 Confused between single-channel and multi-channel marketing? Here’s a quick rundown: • Single-channel marketing: Focuses on one platform (e.g., just social media or email). It's simpler and cheaper but has limited reach. • Multi-channel marketing: Uses multiple platforms (e.g., social media, email, and physical stores). It has a broader reach and better customer experience but is more complex and costly. Decide based on your business size, budget, and goals. Discover more in this article. #Marketing #BusinessGrowth #DigitalMarketing #SingleChannelMarketing #MultiChannelMarketing
Difference between Single Channel and Multi-Channel Marketing - Springboard Asia
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Think outside the box! According to FinancesOnline.com, marketing campaigns that utilize both print and digital marketing are up to 400% more effective 📨 First Station Media specializes in email marketing, social media advertisement, promotional products, and print to make the most of all possible audiences. Let’s brainstorm: 👉 https://lnkd.in/dWyzez4 #Print #DigitalMarketing #Marketing #Email #SocialMedia #PromotionalProducts #Audience #Brainstorm
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