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Founder & CEO of Somedays - World's largest selection of period pain relief and home of the Period Pain Simulator. CEO of Aisle - The original period underwear brand founded in 1993.

You may have noticed that there have been A LOT of changes here at Aisle over the past few months. One of the biggest changes being that our incredible, trailblazing founders have officially handed over the reins of their 30 year legacy—to me! If we haven't been introduced yet; I’m Lux, I’m 31, I’m queer, I have endometriosis, I founded somedays (the largest selection of period pain relief), and I’m officially the new CEO of Aisle. (More about being a double CEO soon 😅 ) When I heard Aisle needed a shakeup, I just had to jump in. This place has been looking out for the health of people who menstruate for over 30 years, and now it needs our help? Count me in. Which leads me to my next point. If you follow me online, you know that I'm a big fan of radical transparency so I’m going to be really honest with you—Aisle is struggling. You know how presidents have their first 100 days in office to prove themselves? Well I’ve got 60. And my first order of business is asking you to check out this quick video where we get very very real with you about what we need to do to survive this. Link to video in comments. Please Like, Comment, Share and follow along to see if we can turn this ship around. We can’t do it without you.

Lux Perry

Founder & CEO of Somedays - World's largest selection of period pain relief and home of the Period Pain Simulator. CEO of Aisle - The original period underwear brand founded in 1993.

7mo

Launching and, more importantly, maturing any product in today's competitive market is a significant challenge. However, developing a product that not only breaks taboos but also becomes a desired part of women's routines is even more daunting. Congratulations on your journey and for embracing this ambitious goal! I'm available to exchange insights and experiences about the menstrual care market. Wishing you success on your new journey.

Christina Sjahli, CPA, CA

Fractional CFO for mission-driven Women Founders | Host of Her CEO Journey Podcast | Proud Certified B Corp.

7mo

I deeply appreciate the passion and effort Suzanne and Madeleine put into Aisle. As a fellow B, Lux Perry, I'm confident in your ability to navigate this journey successfully. You've got our support, and we'll gladly help amplify your message across our channels.

Doug MORNEAU

🚀 37yr Digital Pro | Generated $100M via Email Marketing & Lists | Fractional CMO | Scaling Businesses & Driving Sales Growth | Lead Generation & CRO | Active Investor | Author | Let's Connect: +1-888-430-4892

6mo

Let’s connect next week for a few minutes. I may have a couple opportunities to help you.

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Lindsey Paskett

Manager, Onboarding and Employee Data

6mo

These are actually the best brand that I've tried, and I'm hoping Aisle survives.

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Kelsey Cole 🔮 Dodaro

✨ I help people fall in love with the future.

7mo

So exciting to see what you do with it next!!!

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Lauren Schell

Executive & Agency Producer, Consultant | High-Impact Campaign Architect | Canada’s Go-To Creative Leader for Brand-Defining Content

6mo

Ooh how can I help?!

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Congratulations Lux Perry! As an admirer of both brands, I am excited to see you succeed in this new adventure. The work you've done and continue to do is so important. You've got this 💪

✿ Gillian D.

Co-founder, Chief Creative Officer & Caregiver

6mo

Excited and proud to be a part of this new chapter with you Lux!!

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Kate Hammond

Founder & CEO, Softcut Films

6mo

Ordered! Happy to support you and this mission Lux Perry! Big congrats!

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