Today, we are pleased to share a significant and long-awaited update—Aisle has successfully undergone an ownership transition and is now under the leadership of Lux Perry, the bright young founder of somedays. Lux will be taking the reins as CEO, while Suzanne Siemens transitions to COO and Madeleine Shaw becomes Chief Impact Officer. The acquisition honours Aisle’s legacy in the reusable period care space and our dedication to menstrual advocacy, which has guided the brand for over three decades. As a founding-Canadian and the top ranked period-care #bcorporation in the world, Aisle is proud to be the original #periodunderwear brand. Together, Somedays and Aisle will yield North America's most comprehensive range of period care products. We look forward to exploring and introducing innovative new products to create a vibrant and promising future for menstrual health. Have Lunapads or Aisle made a difference in your life? Please share your stories about our products and leadership in the comments.
Looking forward to this next chapter together 🎉
So proud of you Suzanne Siemens, Madeleine Shaw and team Aisle, what an extraordinary new chapter!
AMAZING! Congrats to all! Lux Perry Madeleine Shaw
Growing Retail Brands Through Building Interconnected Brand Experiences | Senior Marketer | Chief Growth Officer @ Sparks MC
12moWow! This is so neat. Congrats Lux Perry & Aisle team! Cheering you on! 🙌