Perizer’s Post

💡Facts tell, stories sell. Stories connect, build trust & drive action. And nothing in business happens without connection, trust, and moving people to action. That’s why storytelling is one of the highest ROI skills in business.    Here are 6 storytelling frameworks to elevate your communication:  1️⃣ The Heroine’s Journey   From feeling like an outsider to finding belonging and reshaping the world through relationships. Perfect for stories about personal growth, diversity, or inclusive culture.  2️⃣ Founder Story   Start with the spark of an idea, face the challenges, and celebrate success. Ideal for connecting emotionally with customers, investors, or your audience.  3️⃣ Flip the Script (by Oren Klaff) Normal ➡️ Big Change ➡️ New Normal. Use this for marketing messages that highlight how your solution drives transformation.  4️⃣ The Red Thread (by Tamsen Webster)  Goal ➡️ Problem ➡️ Truth ➡️ Decision ➡️ Action. A quick, sharp way to present any idea with impact. 5️⃣ Company Story   Show your company’s milestones, challenges, and impact, tied together with a clear vision. Best for profiles, reports, or investor pitches.  6️⃣ Leadership Story  Problem ➡️ Solution ➡️ Outcome. Showcase your leadership in action—great for team-building or sharing key decisions.  🎯 Pro Tip: Match your story to the framework that fits your message AND your audience. Which one will you try first? Let me know in the comments! ⬇️  ♻️ Please share with your network & follow Oliver Aust for daily tips on leadership communication

💡Facts tell, stories sell. Stories connect, build trust & drive action. And nothing in business happens without connection, trust, and moving people to action. That’s why storytelling is one of the highest ROI skills in business.    Here are 6 storytelling frameworks to elevate your communication:  1️⃣ The Heroine’s Journey   From feeling like an outsider to finding belonging and reshaping the world through relationships. Perfect for stories about personal growth, diversity, or inclusive culture.  2️⃣ Founder Story   Start with the spark of an idea, face the challenges, and celebrate success. Ideal for connecting emotionally with customers, investors, or your audience.  3️⃣ Flip the Script (by Oren Klaff) Normal ➡️ Big Change ➡️ New Normal. Use this for marketing messages that highlight how your solution drives transformation.  4️⃣ The Red Thread (by Tamsen Webster)  Goal ➡️ Problem ➡️ Truth ➡️ Decision ➡️ Action. A quick, sharp way to present any idea with impact. 5️⃣ Company Story   Show your company’s milestones, challenges, and impact, tied together with a clear vision. Best for profiles, reports, or investor pitches.  6️⃣ Leadership Story  Problem ➡️ Solution ➡️ Outcome. Showcase your leadership in action—great for team-building or sharing key decisions.  🎯 Pro Tip: Match your story to the framework that fits your message AND your audience. Which one will you try first? Let me know in the comments! ⬇️  ♻️ Please share with your network & follow Oliver Aust for daily tips on leadership communication

💡Facts tell, stories sell. Stories connect, build trust & drive action. And nothing in business happens without connection, trust, and moving people to action. That’s why storytelling is one of the highest ROI skills in business.    Here are 6 storytelling frameworks to elevate your communication:  1️⃣ The Heroine’s Journey   From feeling like an outsider to finding belonging and reshaping the world through relationships. Perfect for stories about personal growth, diversity, or inclusive culture.  2️⃣ Founder Story   Start with the spark of an idea, face the challenges, and celebrate success. Ideal for connecting emotionally with customers, investors, or your audience.  3️⃣ Flip the Script (by Oren Klaff) Normal ➡️ Big Change ➡️ New Normal. Use this for marketing messages that highlight how your solution drives transformation.  4️⃣ The Red Thread (by Tamsen Webster)  Goal ➡️ Problem ➡️ Truth ➡️ Decision ➡️ Action. A quick, sharp way to present any idea with impact. 5️⃣ Company Story   Show your company’s milestones, challenges, and impact, tied together with a clear vision. Best for profiles, reports, or investor pitches.  6️⃣ Leadership Story  Problem ➡️ Solution ➡️ Outcome. Showcase your leadership in action—great for team-building or sharing key decisions.  🎯 Pro Tip: Match your story to the framework that fits your message AND your audience. Which one will you try first? Let me know in the comments! ⬇️  ♻️ Please share with your network & follow Oliver Aust for daily tips on leadership communication

💡Facts tell, stories sell. Stories connect, build trust & drive action. And nothing in business happens without connection, trust, and moving people to action. That’s why storytelling is one of the highest ROI skills in business.    Here are 6 storytelling frameworks to elevate your communication:  1️⃣ The Heroine’s Journey   From feeling like an outsider to finding belonging and reshaping the world through relationships. Perfect for stories about personal growth, diversity, or inclusive culture.  2️⃣ Founder Story   Start with the spark of an idea, face the challenges, and celebrate success. Ideal for connecting emotionally with customers, investors, or your audience.  3️⃣ Flip the Script (by Oren Klaff) Normal ➡️ Big Change ➡️ New Normal. Use this for marketing messages that highlight how your solution drives transformation.  4️⃣ The Red Thread (by Tamsen Webster)  Goal ➡️ Problem ➡️ Truth ➡️ Decision ➡️ Action. A quick, sharp way to present any idea with impact. 5️⃣ Company Story   Show your company’s milestones, challenges, and impact, tied together with a clear vision. Best for profiles, reports, or investor pitches.  6️⃣ Leadership Story  Problem ➡️ Solution ➡️ Outcome. Showcase your leadership in action—great for team-building or sharing key decisions.  🎯 Pro Tip: Match your story to the framework that fits your message AND your audience. Which one will you try first? Let me know in the comments! ⬇️  ♻️ Please share with your network & follow Oliver Aust for daily tips on leadership communication

💡Facts tell, stories sell. Stories connect, build trust & drive action. And nothing in business happens without connection, trust, and moving people to action. That’s why storytelling is one of the highest ROI skills in business.    Here are 6 storytelling frameworks to elevate your communication:  1️⃣ The Heroine’s Journey   From feeling like an outsider to finding belonging and reshaping the world through relationships. Perfect for stories about personal growth, diversity, or inclusive culture.  2️⃣ Founder Story   Start with the spark of an idea, face the challenges, and celebrate success. Ideal for connecting emotionally with customers, investors, or your audience.  3️⃣ Flip the Script (by Oren Klaff) Normal ➡️ Big Change ➡️ New Normal. Use this for marketing messages that highlight how your solution drives transformation.  4️⃣ The Red Thread (by Tamsen Webster)  Goal ➡️ Problem ➡️ Truth ➡️ Decision ➡️ Action. A quick, sharp way to present any idea with impact. 5️⃣ Company Story   Show your company’s milestones, challenges, and impact, tied together with a clear vision. Best for profiles, reports, or investor pitches.  6️⃣ Leadership Story  Problem ➡️ Solution ➡️ Outcome. Showcase your leadership in action—great for team-building or sharing key decisions.  🎯 Pro Tip: Match your story to the framework that fits your message AND your audience. Which one will you try first? Let me know in the comments! ⬇️  ♻️ Please share with your network & follow Oliver Aust for daily tips on leadership communication

💡Facts tell, stories sell. Stories connect, build trust & drive action. And nothing in business happens without connection, trust, and moving people to action. That’s why storytelling is one of the highest ROI skills in business.    Here are 6 storytelling frameworks to elevate your communication:  1️⃣ The Heroine’s Journey   From feeling like an outsider to finding belonging and reshaping the world through relationships. Perfect for stories about personal growth, diversity, or inclusive culture.  2️⃣ Founder Story   Start with the spark of an idea, face the challenges, and celebrate success. Ideal for connecting emotionally with customers, investors, or your audience.  3️⃣ Flip the Script (by Oren Klaff) Normal ➡️ Big Change ➡️ New Normal. Use this for marketing messages that highlight how your solution drives transformation.  4️⃣ The Red Thread (by Tamsen Webster)  Goal ➡️ Problem ➡️ Truth ➡️ Decision ➡️ Action. A quick, sharp way to present any idea with impact. 5️⃣ Company Story   Show your company’s milestones, challenges, and impact, tied together with a clear vision. Best for profiles, reports, or investor pitches.  6️⃣ Leadership Story  Problem ➡️ Solution ➡️ Outcome. Showcase your leadership in action—great for team-building or sharing key decisions.  🎯 Pro Tip: Match your story to the framework that fits your message AND your audience. Which one will you try first? Let me know in the comments! ⬇️  ♻️ Please share with your network & follow Oliver Aust for daily tips on leadership communication

Communications is the no 1 skill in business. Here’s how you become a top 0.1% communicator. According to LinkedIn, communication is now the most important skill in business. That’s because:  ⏩ We spend 88% of our work time communicating (Harris 2024) ⏩ We work in complex, global, diverse, hybrid environments  ⏩ The more AI takes over, the more your own unique voices matter. Those who master communications get the deal, the promotion, the funding for their startup. Fortunately, great communicators are made, not born.  And we now have a deep understanding of how to acquire any skill. We need to:  👓 See 🦾 Do 💬 Get feedback Having coached over 500 leaders, what I noticed is this: 🤯 90% never or rarely practiced their leadership communications. They have close to zero iterations when I meet them. 🤓 9% watch videos, webinars or courses. They get better, but not by much, because they only “see” but don’t “do” or “get feedback”. It’s like trying to learn tennis by watching others play. 👍 1% “See & Do”. They actively practice to get the reps in.  💸 0.1% “See, Do & Seek Feedback”. They practice, record themselves and seek feedback from a coach, community or support network. Given that 99% make little effort to master the no 1 skill in business, it doesn’t take much to join the top 1%. Even the 0.1% is entirely doable if you “See, Do & Seek Feedback”. PS: That’s why we created the Speak Like a CEO Academy. https://lnkd.in/eifTvANf